Branding - unleashing the true value

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mythb reaker #3 INVESTMENT DELIVERS TANGIBLE BENEFITS
7 e TANGIBLE nefits 1. HIGHER TRUST, PERCEIVED EXPERTISE, STATUS & INFLUENCE—While in itself these maybe intangible but they usually result in many tangible and measurable benefits for the business such as INCREASE IN PURCHASE INTENT, SALES AND REPEAT TRANSACTIONS. Edelman’s 2016 global trust barometer indicates that 68% of customers chose to buy products and services from trusted companies, 59% recommended these companies and 38% defended the companies they trust.
Page 2 and 3: myth #1 LOGO, = TAGLINE, COLORS,
Page 4 and 5: YOUR BRAND IS MUCH MORE THAN A NAME
Page 6 and 7: YOUR BRAND IS MUCH MORE THAN A NAME
Page 8 and 9: Your Brand is the Unique DNA of you
Page 10 and 11: myth #2 STRATEGY IS REQUIRED FOR LA
Page 12 and 13: 1. SHOWS THAT YOU’RE AN ESTABLISH
Page 16 and 17: 7 e TANGIBLE nefits 2. EARNED MEDIA
Page 18 and 19: 7 e TANGIBLE nefits 4. COST REDUCTI
Page 20 and 21: 7 e TANGIBLE nefits 6. HIGHER VALUA
Page 23: The PaperBoat story https://www.you
Page 29 and 30: “Practo’s presence, and the bra
Page 31 and 32: ‘home of aRa' is where Your Brand
Page 33: Please do not hestitate to reach us

Branding - unleashing the true value

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