Branding - unleashing the true value
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7<br />
e<br />
TANGIBLE<br />
nefits<br />
3. COMMANDING A PRICE PREMIUM—With<br />
a strong brand, you can set higher price points,<br />
which generates GREATER PROFITABILITY.<br />
According to investor Warren Buffett in an interview with<br />
<strong>the</strong> Financial Crisis Inquiry Commission, “The single<br />
most important decision in evaluating a business is<br />
pricing power. If you’ve got <strong>the</strong> power to raise prices<br />
without losing business to a competitor, you’ve got a<br />
very good business.”
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