Branding - unleashing the true value
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
7<br />
e<br />
TANGIBLE<br />
nefits<br />
2. EARNED MEDIA VIA BRAND ADVOCATES<br />
—These influencers usually deliver measurable<br />
ROI ie. Earned/ UNPAID MEDIA VALUE AND WIDER<br />
REACH via word-of-mouth, referrals, shareability...<br />
Those who love your brand will introduce you to new<br />
customers, efficiently driving new revenue, business<br />
intelligence and scale in ways that advertising and<br />
traditional marketing simply cannot.
Change language