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Communications
approach
The Council employs a range
of strategies to engage and
communicate with stakeholders.
Face-to-face engagement
Face-to-face engagement remains an
important means of communication
with all stakeholders, particularly nurses
and employers.
The Chief Executive and members of
the senior management team regularly
meet with key stakeholders including:
• the Minister of Health
• the Chief Nurse of the Ministry
of Health
• the New Zealand Nurses Organisation
• the New Zealand Qualifications
Authority
• Nurse Educators in the Tertiary Sector
• the College of Deans
• directors of nursing and nurse leaders
• professional associations that
represent nurses
• other health regulatory authorities.
They also regularly meet directly
with nurses and students of nursing
throughout the country.
The Council actively pursues
engagement with nursing regulators
around the world in order to learn,
share best practice and benchmark
its performance. This is a strategic goal
for the Council, and more information
on these activities can be found on
page 20.
Website
The website, as the Council’s primary
channel of communication with
stakeholders, aims to be an easily
navigable, user-friendly source of
information that lets any visitor see what
the Council has been doing or is doing.
It has become the primary resource for
information about nursing regulation in
New Zealand.
During the 2016-2017 year
there were more than 831,000
visits to the website.
Of these visits, 67% were from New
Zealand, 5% were from the Philippines,
5% were from India and the remaining
23% were from the rest of the world.
The news section of the website
ensures important announcements and
information from the Council are readily
accessible. In the last year 14 posts were
made covering a wide range of subjects.
Digital communications
The Council’s digital communications
programme works in alignment with
its website strategy, both alerting
stakeholders to new online content and
communicating directly with them.
Update, the Council’s e-newsletter for
nurses, was emailed directly to nurses
four times during the year. It was also
available online.
Print publications
The Council retains a print publications
programme for documents with a longerterm
shelf life and wide audience interest
across stakeholder groups. Publications in
the past year included:
• 2016 Annual Report, the organisation’s
key publication, which gives readers
an easily accessible overview of the
Council’s role, responsibilities and work.
It is also downloadable from the website
• The Nursing Cohort Report 2016,
which tracks two cohorts of New
Zealand graduates and internationally
qualified nurses
• reprints of the Code of Conduct and
Guidelines: Professional Boundaries.
Nursing demographics
visualised in online
‘atlas’
The Council created
an online tool to make
demographic data about
nurses and nursing more
accessible and interactive.
Demand for data has been
increasing and the new online
‘atlas’ makes it easier and faster
for nurses, employers, workforce
planners, educators and the
public to access and view nursing
workforce statistics directly, and
whenever it suits them. The data
corresponds to that in the Council’s
regular workforce publications.
Visitors can navigate the data using
a range of indicators including
nurse numbers; age and gender;
hours worked; area of practice;
scope; qualifications; country
where the nursing qualification was
received; and ethnicity.
62 | The Nursing Council of New Zealand