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SOFT DRINKS<br />
SOFT DRINKS<br />
SUGAR LEVY<br />
KNow the<br />
facts<br />
Soft Drinks<br />
Industry<br />
Levy (SDIL)<br />
What’s happening<br />
In the Budget April 2016, the government proposed a new levy on soft drinks that<br />
contain added sugar. This levy applies to the production and importation of soft drinks<br />
containing added sugar. The proposals will be implemented in April <strong>2018</strong>.<br />
It’s purpose is to encourage consumers to change behaviour through a broader range<br />
of low sugar choices & RSP differentials.<br />
EFFECTIVE FROM 6 TH APRIL <strong>2018</strong><br />
HOW WILL IT impact LICENSEES?<br />
what can LICENSEES do?<br />
The Levy Facts<br />
PASS ON THE LEVY<br />
What Licensee’s choose to do with<br />
price is at their discretion. One of<br />
the Levy’s objectives is to encourage<br />
consumers to consume a broader<br />
range of low and no sugar soft drinks.<br />
It is our recommendation that where<br />
the Levy is applied to a product, it<br />
should be passed on to the price the<br />
consumer pays but that’s up to you.<br />
REVIEW YOUR<br />
RANGE<br />
No and low sugar products should<br />
not mean a compromise on taste.<br />
Are you stocking a range of great<br />
tasting no and low sugar products?<br />
See below for must stocks.<br />
OFFER<br />
CHOICE<br />
Consumers will still demand added<br />
sugar soft drinks as a treat within<br />
their balanced diet and lifestyle.<br />
Continue to stock added sugar<br />
products but ensure your space and<br />
stock holding reflects the shift in<br />
consumer demand.<br />
The levy will be applied to drinks with added sugar. Dairy and Pure Juice drinks will be exempt.<br />
LEVY IMPACT BY SERVE<br />
What Licensee’s choose to do with price is at their discretion. The price tags below demonstrate the impact of the<br />
Levy on serves if Licensee’s choose to maintain their cash margin and pass on the Levy in full with VAT applied.<br />
£0.04<br />
Mid levy 18ppl<br />
£0.06<br />
High levy 24ppl<br />
200ml NRB<br />
£0.07<br />
Mid levy 18ppl<br />
£0.10<br />
High levy 24ppl<br />
330ml<br />
NRB/Can<br />
£0.06<br />
Mid levy 18ppl<br />
£0.08<br />
High levy 24ppl<br />
10oz glass<br />
(half pint)<br />
£0.07<br />
Mid levy 18ppl<br />
£0.10<br />
High levy 24ppl<br />
12oz glass<br />
£0.10<br />
Mid levy 18ppl<br />
£0.13<br />
High levy 24ppl<br />
16oz glass<br />
(Blippar)<br />
£0.12<br />
Mid levy 18ppl<br />
£0.16<br />
High levy 24ppl<br />
500ml<br />
(PET)<br />
£0.12<br />
Mid levy 18ppl<br />
£0.16<br />
High levy 24ppl<br />
20oz glass<br />
(pint)<br />
7Up Free 330ml NRB 24pk Pepsi MAX 330ml NRB 24pk J2O Orange & Passionfruit 275ml NRB 24pk<br />
Britvic Indian Tonic Water Fruit Shoot Apple & Blackcurrant 200ml 24pk Pepsi MAX 7L BIB<br />
BELOW<br />
Levy<br />
threshold<br />
MUST<br />
STOCK!<br />
hillsprospect.com PLACE YOUR ORDER NOW ON 01708 335050<br />
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— 17 —<br />
BRV397457 - CM - Sugar Tax DPS_FV.indd 1 24/11/2017 17:19
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