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CATEGORY MARKET SNAPSHOT: CRAFT BEER<br />
CRAFT INSPIRED RANGE: BEER & CIDER<br />
35%<br />
CRAFT BEER MARKET<br />
IS LONDON BASED<br />
5.0%<br />
4.5%<br />
-CRAFT<br />
BEER-<br />
£69.99<br />
28% OF BEER DRINKERS<br />
NOW DRINK ONLY<br />
CRAFT BEER<br />
50%<br />
OUTSIDE OF<br />
LONDON<br />
CRAFT<br />
GROWTH<br />
IS UP 29%<br />
30L<br />
4.8%<br />
OF CRAFT DRINKERS<br />
EXPECT TO PURCHASE<br />
MORE CRAFT IN THE<br />
NEXT 12 MONTHS<br />
Craft<br />
Keg Beer<br />
HAS GROWN<br />
FROM<br />
15.4% TO 41.6%<br />
OF CRAFT<br />
OVER THE PAST<br />
5 YEARS<br />
3.9%<br />
CRAFT<br />
4.5%<br />
Source: CGA OPMS Data to 03/12/2016<br />
hillsprospect.com PLACE YOUR ORDER NOW ON 01708 335050<br />
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