Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
CATEGORY MARKET SNAPSHOT: BEER<br />
BEER & CIDER: CASK<br />
PREMIUM DRAFT LAGER<br />
IS PROPPING UP THE<br />
PERFORMANCE OF<br />
TOTAL LAGER<br />
CRAFT BEER<br />
IS ENHANCING THE<br />
PERFORMANCE OF<br />
TOTAL ALE, AND FALLS<br />
UNDER BOTH PREMIUM<br />
AND STANDARD<br />
ACROSS ALL FORMATS<br />
TOTAL BEER VOLUME<br />
IS IN DECLINE<br />
BUT DUE TO<br />
PREMIUMISATION<br />
VALUE SALES ARE<br />
IN GROWTH<br />
BEER<br />
VOL -1.8%<br />
VAL +1.1%<br />
CASK ALE CONTINUES<br />
TO STRUGGLE DUE TO ITS<br />
HIGH DISTRIBUTION IN WET LED<br />
PUBS WHICH ARE CLOSING<br />
AT A RATE OF 5.1% YOY<br />
LAGER Ale<br />
ALL 9G<br />
DRAUGHT:<br />
STANDARD<br />
VOL -4.1%<br />
VAL +2.1%<br />
43.8%<br />
DRAUGHT:<br />
WORLD<br />
VOL +9.1%<br />
VAL +9.8%<br />
VOL -1.2%<br />
VAL +1.4%<br />
DRAUGHT:<br />
PREMIUM 4%<br />
VOL +5.2%<br />
VAL +6.6%<br />
6.0%<br />
DRAUGHT:<br />
CRAFT<br />
VOL +28.1%<br />
VAL +32.3%<br />
DRAUGHT:<br />
PREMIUM<br />
VOL +3.2%<br />
VAL +9.2%<br />
VOL -1.4%<br />
VAL +3.2%<br />
9.9% share of beer<br />
15.3%<br />
BOTTLE:<br />
PREMIUM<br />
VOL -4.8%<br />
VAL +1.7%<br />
VOL -0.7%<br />
VAL +2.3%<br />
Standard<br />
VOL -6.7%<br />
VAL -4.6%<br />
Draught<br />
10.9%<br />
Premium<br />
VOL +72.6%<br />
VAL +75.2%<br />
VOL -3.6%<br />
VAL +0.1%<br />
66.6% share of beer 6.6% share of beer 26.8%<br />
Cask<br />
VOL -6.2%<br />
VAL -3.6%<br />
Standard<br />
VOL -7.8%<br />
VAL -5.7%<br />
Bottle<br />
VOL +11.2%<br />
VAL +17.1%<br />
1.1%<br />
Premium<br />
VOL -4.3%<br />
VAL -1.2%<br />
BUY 2 x 9g<br />
of greene king ipa<br />
and receive a<br />
RUGBY visibility kit<br />
and<br />
ipa rugby<br />
shirt *<br />
SPECIAL PRICES<br />
THROUGHOUT JANUARY & FEBRUARY<br />
£74.99<br />
PER 9G<br />
£69.99<br />
PER 9G<br />
RAM TACKLE<br />
AVAILABLE IN FEBRUARY<br />
£69.99<br />
PER 9G<br />
BEER CHAMPION<br />
2017<br />
5.2% 2.2%<br />
9.5% 1.3%<br />
5.7%<br />
10.4% share of beer<br />
9.0%<br />
Source: CGA Brand Index Dec 2016<br />
*Offer is available in <strong>Jan</strong>uary and <strong>Feb</strong>ruary <strong>2018</strong>. 1 deal per<br />
customer. 100 kits available. Visibility kit includes bunting, posters<br />
and pump clip crowner. Images are for illustrative purposes only.<br />
AVAILABLE ON BLACK SHEEP BEST BITTER, MONTY PYTHON’S HOLY GRAIL AND RAM TACKLE<br />
hillsprospect.com PLACE YOUR ORDER NOW ON 01708 335050<br />
— 20 —<br />
— 21 —
Change language