Equity Mag Jan_18 Book Folder

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FINANCE relatively harder. Sedgwick, and by extension Gallery One, was smart enough to use circumstances to further the business model. “We were a tad lucky,” he confesses. “We piggybacked on the exponential rise in the UAE’s tourism sector. Gallery One grew along with that trend and went from one person in a tiny shop to a staff of about 130 people.” The art scene in the UAE, Dubai in particular, is unrecognisable from where it stood about 10 years ago. It’s far more vibrant, alternative and interactive, yet still brimming with opportunity. Sedgwick claims he’s at his most creative when he’s in Dubai. “Dubai has always been an opportunity,” he says. “It’s not a blank canvas anymore, but there are still gaps to be filled. Today, we’re not the only ones engaging in cultural retail and despite that, we’re inundated with work. We’re experts at commercialising culture.” Products at Gallery One sell from anywhere between Dhs20 to Dhs15,000. While customers who feel far more Dubai has always been an opportunity. It’s not a blank canvas anymore, but there are still gaps to be filled. Today, we’re not the only ones engaging in cultural retail and despite that, we’re inundated with work comfortable with purchasing limited-edition pieces remain the target market, Sedgwick and his team refuse to neglect customer with lighter wallets. Surprisingly he’s not even put off with millennials. Sedgwick believes millennials aren’t dissimilar to other generations. “They seek products that are authentic and of limited edition,” he says. “I think millennials appreciate those values. Probably more so than other generations because they’re looking for that point of difference. In a mass market, it’s hard to stand out, by using regional influences, we create products that do just that.” The challenge for Gallery One now though is appealing to those millennials through their most preferred channel of consumption: social media. “Our products tend to be visual and social media is imperative to that exposure. Having said that, I’m far more analogue as you can see,” Sedgwick says running his hand through his perfectly coiffed salt and pepper hair. “It’s something we still need to get up to speed with.” 16 EQUITY
TO BREAK THE RULES, YOU MUST FIRST MASTER THEM. THE VALLÉE DE JOUX. FOR MILLENNIA A HARSH, UNYIELDING ENVIRONMENT; AND SINCE <strong>18</strong>75 THE HOME OF AUDEMARS PIGUET, IN THE VILLAGE OF LE BRASSUS. THE EARLY WATCHMAKERS WERE SHAPED HERE, IN AWE OF THE FORCE OF NATURE YET DRIVEN TO MASTER ITS MYSTERIES THROUGH THE COMPLEX MECHANICS OF THEIR CRAFT. STILL TODAY THIS PIONEERING SPIRIT INSPIRES US TO CONSTANTLY CHALLENGE THE CONVENTIONS OF FINE WATCHMAKING. +41 21 642 32 66 | AUDEMARSPIGUET.COM ROYAL OAK PERPETUAL CALENDAR IN YELLOW GOLD AUDEMARS PIGUET BOUTIQUES: THE DUBAI MALL | MALL OF THE EMIRATES 17 EQUITY
Page 1 and 2: JANUARY 2018 | ISSUE 08 LUXURY REDE
Page 3: 1 EQUITY
Page 7 and 8: Be Extraordinary. 5 EQUITY
Page 9 and 10: From the EDITOR The New Year marks
Page 11 and 12: JANUARY 2018 52 44 54 58 ON OUR RAD
Page 13 and 14: mind With Dubai Shopping Festival a
Page 15 and 16: CALENDAR 6 PARIS FASHION WEEK MEN
Page 17: FINANCE Taking a local artist and c
Page 21 and 22: WOMAN LEADER 19 EQUITY
Page 23 and 24: WOMAN LEADER The cultural aspect is
Page 25 and 26: ENTREPRENEUR Reminiscing the brand
Page 27 and 28: ENTREPRENEUR This is an exciting ti
Page 29 and 30: COVER STORY NOW THIS IMAGES BY SUPP
Page 31 and 32: COVER STORY 29 EQUITY
Page 33 and 34: COVER STORY figures because you can
Page 35 and 36: FINANCE USA The world’s first wir
Page 37 and 38: ody & soul Skiing in Courchevel 185
Page 39 and 40: TRENDS ROYAL APPROVAL Luxury handba
Page 41 and 42: Official Representative for Bahrain
Page 43 and 44: FOUNDING MEMBER OF THE QUALITY FLEU
Page 45 and 46: WELLNESS Need to know: The Shellac
Page 47 and 48: COLLECTOR'S PIECES FOOTWEAR SWEAR C
Page 49 and 50: COLLECTOR'S PIECES watch brand was
Page 51 and 52: COLLECTOR'S PIECES GADGETS McIntosh
Page 53 and 54: THE ETERNAL MOVEMENT Ulysse Nardin,
Page 55 and 56: COLLECTOR'S PIECES “Being second
Page 57 and 58: GASTRONOMY Family friendly 2 SATURD
Page 59 and 60: T he e s s e n c e o f A r a b i a
Page 61 and 62: TRAVEL 59 EQUITY
Page 63 and 64: TRAVEL didn’t disappoint. Showers
Page 65 and 66: JETSETTER JOURNEYS The latest in ex
Page 67 and 68: THE FAIRWAY Dubai Creek Golf & Yach
Page 69 and 70:
HOTEL REVIEW Need to know: The One
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REAL ESTATE REVOLUTIONARY ROAD Look
Page 73 and 74:
Dubai’s only high-end real estate
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THE HOME OF PRIVATE AVIATION AT THE
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