SLN Jamuary

Page C 6 January Edition Seven Lakes Lifestyles
Super Bowl LII
The fi rst Super Bowl game was
played January 15, 1967, (NFL)
champion Green Bay Packers beat
he (AFL) Kansas City Chiefs 35–
10. Just over half the seats were
fi lled in Los Angeles Memorial Stadium,
roughly 32,000 empty, for
Super Bowl I, named retroactively,
to replace the long winded AFL-NFL
World Championship Game title.
Many complained about the top
ticket prices of $12. It is amazing
how much things have changed.
According to one account, Lamar
Hunt, architect of the AFL and
owner of the Kansas City Chiefs,
came across his daughter’s “Super
Ball,” an ultra-bouncy toy that
was popular among kids in the
1960s, and was given the inspiration
for the name, “Super Bowl”
n 1967, the average cost of airing
a commercial was $40,000
during Super Bowl I, according
to Bradley Johnson of Ad Age.
Adjusted for infl ation, that fi g-
ure is $287,433.53 in 2016, per
Mean Joe Green
the United States Department
of Labor’s infl ation calculator.
The television audience
for Super Bowl I is estimated
to have been
60 million television
viewers
on two networks.
For
comparison,
Super Bowl LI
in 2017 had
just over 111
million watching
on one network.
Highest Paid Player Super Bowl 51
Tom Brady — $28.8 million
1. Tom Brady — $28.8 million
Tim Warner/Getty Images
Team: New England Patriots
Position: Quarterback
2016 earnings breakdown:
$764,705 salary, $28.0 million
signing bonus
These days, 30 seconds of televised
advertisement space during the Super
Bowl costs $5 million, according
to Sapna Maheshwari of The New York
Times, thanks in part to the meteoric
rise of the NFL’s popularity and increased
audience for the Super Bowl
(111.86 million watched Super Bowl
50, compared to 39.12 million for Super
Bowl II, per Sports Media Watch).
The question is whether companies
get proper value and return
on investment for spending $5
million for 30 seconds of air time
(that is $166,666.66 per second,
in case you were wondering).
The television audience for Super
Bowl I is estimated to
have been 60 million
television viewers
on two networks.
For comparison,
Super Bowl LI
in 2017 had
just over 111
million watching
on one network.
In the fi rst Super Bowl,
each player on the Packers
received a $15,000 bonus for winning
the game, while members of the
Chiefs earned $7,500. In comparison
to 2017, every member of the winning
team pocketed $107,000, whether
the player stepped on the fi eld or not.
The losers each received $53,000.
Best Half Time Shows
When it comes to sports betting,
there's the Super Bowl and
then there's everything else.
The same holds true for offi ce
pools. While there may be some
interest in the World Series and
NCAA Basketball Tournament,
the Super Bowl reigns supreme
and will attract an estimated
$10 billion in all types of wagers,
ranging from the traditional
bets at various sportsbooksto
friendly wagers and offi ce pools
and everything in between.
According To Billboard Magazine
10. Michael Jackson, 1993
9. Aerosmith, ‘N Sync & Britney Spears, 2001
8. Paul McCartney, 2005
7. Janet Jackson & Justin Timberlake, 2004
6. The Rolling Stones, 2006
5. Beyoncé, 2013
4. Bruce Springsteen & the E Street Band, 2009
3. Madonna, 2012
2. U2, 2002
1. Prince, 2007
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