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2017 Concurrent Sessions

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10:30 a.m. - 11:30 a.m. CONCURRENT SESSIONS (PICK ONE)<br />

Media and Communication: How to find the real news<br />

Palma Ceia<br />

Trying to keep up with current events in today’s multi-media jungle? With technology’s advances, we have become<br />

accustomed to receiving information in mere milliseconds. The Pew Research Center found that more than 25%<br />

of adults report they get their news from websites or apps. How can we be sure that we’re getting the facts? “Fake<br />

news” is often almost associated with social media. Can we identify misinformation when we see it? Is it merely<br />

entertainment? Panelists will discuss the importance of accuracy in the news, and how we can be more proactive<br />

media consumers.<br />

Rafaela A. Amador-Fink<br />

Senior Director, Public Affairs, Tampa Bay Rays<br />

Rafaela A. Amador-Fink joined the Tampa Bay Rays in June 2014. Amador leads all public affairs<br />

efforts for the club and seeks to enhance the business image and increase the visibility of the<br />

organization. Additionally, she works across departments to ensure consistent and excellent<br />

communication.<br />

MODERATOR<br />

Amador previously served as account director at Tucker/Hall, a public relations and public<br />

affairs firm, where she led client teams in the areas of public affairs, issues management and<br />

strategic communications. Prior to Tucker/Hall, she was vice president of public affairs and<br />

communications at the Greater Tampa Chamber of Commerce.<br />

Amador received a 2009 Ford Foundation Fellowship for Regional Sustainable Development<br />

through the American Chamber of Commerce Executives. The year-long program took her<br />

to various cities, including a trip in March 2010 to China to study international sustainability<br />

issues. Throughout the fellowship, Amador studied how political leadership, regional<br />

collaboration and establishment of shared goals and objectives can support sustainable<br />

development in Tampa Bay.<br />

Amador holds a Bachelor’s degree in International Studies with a Spanish minor and<br />

certificate in Latin American and Caribbean Studies from the University of South Florida.<br />

She was a founding board member of the New Leaders Council Tampa Bay chapter, served<br />

as an Honorary Commander at MacDill Air Force Base, is a member of the Tampa Bay Area<br />

Committee on Foreign Relations, the Pinellas County Habitat for Humanity Board of Directors,<br />

the Community Tampa Bay Board of Directors, and a corporate member of USF’s Women in<br />

Leadership & Philanthropy. She lives in Tampa with her husband, Jason and son, Maddox.<br />

Gypsy C. Gallardo<br />

CEO, Urban Market Analytics<br />

Gypsy Gallardo is CEO of Urban Market Analytics, a Florida-based firm that designs and<br />

evaluates innovative place-based solutions to speed economic progress for low-income<br />

communities.<br />

She has 26 years of executive experience with award-winning organizations in fields that<br />

are vital to transforming community economies, and has consulted with 30 development<br />

organizations, public and private, across America and overseas. Among them, serving as<br />

Vice President with Urban Development Solutions, she helped to develop 281,000 square<br />

feet of commercial space in low-income areas; and as Vice President for International<br />

Enterprise Development, she helped establish MicroEnterprise Florida, an initiative to grow<br />

the lending capacity of a state network of microbusiness development organizations.<br />

30 #USFWLP • 12 TH ANNUAL WLP FALL SYMPOSIUM

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