2017 Concurrent Sessions
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10:30 a.m. - 11:30 a.m. CONCURRENT SESSIONS (PICK ONE)<br />
Media and Communication: How to find the real news<br />
Palma Ceia<br />
Trying to keep up with current events in today’s multi-media jungle? With technology’s advances, we have become<br />
accustomed to receiving information in mere milliseconds. The Pew Research Center found that more than 25%<br />
of adults report they get their news from websites or apps. How can we be sure that we’re getting the facts? “Fake<br />
news” is often almost associated with social media. Can we identify misinformation when we see it? Is it merely<br />
entertainment? Panelists will discuss the importance of accuracy in the news, and how we can be more proactive<br />
media consumers.<br />
Rafaela A. Amador-Fink<br />
Senior Director, Public Affairs, Tampa Bay Rays<br />
Rafaela A. Amador-Fink joined the Tampa Bay Rays in June 2014. Amador leads all public affairs<br />
efforts for the club and seeks to enhance the business image and increase the visibility of the<br />
organization. Additionally, she works across departments to ensure consistent and excellent<br />
communication.<br />
MODERATOR<br />
Amador previously served as account director at Tucker/Hall, a public relations and public<br />
affairs firm, where she led client teams in the areas of public affairs, issues management and<br />
strategic communications. Prior to Tucker/Hall, she was vice president of public affairs and<br />
communications at the Greater Tampa Chamber of Commerce.<br />
Amador received a 2009 Ford Foundation Fellowship for Regional Sustainable Development<br />
through the American Chamber of Commerce Executives. The year-long program took her<br />
to various cities, including a trip in March 2010 to China to study international sustainability<br />
issues. Throughout the fellowship, Amador studied how political leadership, regional<br />
collaboration and establishment of shared goals and objectives can support sustainable<br />
development in Tampa Bay.<br />
Amador holds a Bachelor’s degree in International Studies with a Spanish minor and<br />
certificate in Latin American and Caribbean Studies from the University of South Florida.<br />
She was a founding board member of the New Leaders Council Tampa Bay chapter, served<br />
as an Honorary Commander at MacDill Air Force Base, is a member of the Tampa Bay Area<br />
Committee on Foreign Relations, the Pinellas County Habitat for Humanity Board of Directors,<br />
the Community Tampa Bay Board of Directors, and a corporate member of USF’s Women in<br />
Leadership & Philanthropy. She lives in Tampa with her husband, Jason and son, Maddox.<br />
Gypsy C. Gallardo<br />
CEO, Urban Market Analytics<br />
Gypsy Gallardo is CEO of Urban Market Analytics, a Florida-based firm that designs and<br />
evaluates innovative place-based solutions to speed economic progress for low-income<br />
communities.<br />
She has 26 years of executive experience with award-winning organizations in fields that<br />
are vital to transforming community economies, and has consulted with 30 development<br />
organizations, public and private, across America and overseas. Among them, serving as<br />
Vice President with Urban Development Solutions, she helped to develop 281,000 square<br />
feet of commercial space in low-income areas; and as Vice President for International<br />
Enterprise Development, she helped establish MicroEnterprise Florida, an initiative to grow<br />
the lending capacity of a state network of microbusiness development organizations.<br />
30 #USFWLP • 12 TH ANNUAL WLP FALL SYMPOSIUM