Bid Book - Women's EHF Euro 2022

mrjcgoodwin

WE WORK HANDBALL

Series of events that include workshops lectured by representatives

of the EHF and the EHF Women’s Handball

Board. They are to encourage and teach participants that are

searching for their place into the handball society.

WE SUPPORT HANDBALL

Series of stories for the partner companies, equipment suppliers

and sponsors that reveal the dedication, professionalism

and love for the sport. They are to be presented as

“heroes without capes”.

WE TRAVEL HANDBALL

The Women’s National Teams of Slovenia, Macedonia and

Montenegro, together with some of the best clubs from the

countries, start a social media campaign/challenge where

they record some of the most interesting inside moments

of the traveling to play a match. Social media campaign that

encourages players from smaller clubs Europe-wide to do

the same, while compete in the challenge. This spreads the

message that handball is a fun thing to do, while promoting

the movement and the Championship itself.

Several more concepts like WE WIN HANDBALL (focusing on the competition), WE CELEBRATE HANDBALL

(focusing on different reasons for celebration through handball) are to be presented in the future accordingly.

All these events have the promotion of Women’s handball as their focus, creating the image of the Euro and

creating role-models that people would want to watch playing in their own cities and countries. The Spectators

concept and the Promotion and Marketing concept are in a close correlation, as they are the projects that will

complete the image of the Championship we seek as organizers and hosts. These events, as they are to be happening

more often as the Championship comes closer, have a goal to raise awareness of the size of the event

that is to be organized here.

First Steps

The first activities related to the promotion of the host cities and the Championship itself, are already scheduled.

On 12 th of January 2018, the majors of the host cities of the Championship in Slovenia, Macedonia and Montenegro

will attend a meeting promote the tournament, as progressive cooperation and involvement in the organization

of the biggest handball event in Europe is already agreed.

Trophy Tour

The Trophy Tour is to start 12 months prior to the beginning of the event. Followed by the official mascot, the

Trophy Tour will get around all historically biggest Women’s handball centers per country. Promo matches will

be organized that will include local legends to perform promoting the Championship. More details to be decided

in the later stages.

40 Women’s EHF Euro 2022 Bid Brochure

Women’s EHF Euro 2022 Bid Brochure

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