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home-grown talent as well as open up new<br />
opportunities for young people to get<br />
involved in music, arts and culture.<br />
Gentoo collaborate with key partners to<br />
influence things that affect their colleagues,<br />
customers and society. Recently, they have<br />
pledged their support for the Great North<br />
Snowdogs – Tyne and Wear’s biggest ever<br />
mass-participation event. The interactive trail<br />
will feature 60 large Snowdog sculptures.<br />
They have sponsored a large Snowdog which<br />
will be part of a trail around Sunderland’s city<br />
centre. They have also donated 10 smaller<br />
encouraging them to support the bid as we<br />
believe it will deliver huge benefits, such as<br />
more employment, new experiences and an<br />
increasing sense of confidence. It’s not only<br />
our customers who will benefit it is the whole<br />
city.<br />
“We have some of the most creative and<br />
talented people in Sunderland and by<br />
believing in our people we can inspire future<br />
generations and leave a long-term legacy for<br />
our city. By collaborating and working<br />
together to support the bid we can break<br />
down barriers to make a positive difference<br />
dogs to local communities and these small<br />
dogs have been designed by local schools<br />
and young people. This is a great way for<br />
Gentoo to work with the local community and<br />
get young people involved in using creativity<br />
as a learning tool.<br />
John Craggs, Chief Executive Officer, Gentoo<br />
Group said: “We love our city. We love the<br />
history and culture, and the people and the<br />
communities in it. That is why we are proud to<br />
support and be part of Sunderland’s UK City<br />
of Culture Bid 2021. Our customers are at the<br />
heart of everything we do and we know how<br />
proud they are of their city. We will be<br />
and inspire people to support the city they<br />
call home. If you are proud of where you work,<br />
the people of Sunderland and the place you<br />
call home – get behind your city.”<br />
Everyone has a role to play in supporting the<br />
City of Culture Bid and Gentoo is working with<br />
their customers to find out why they think<br />
that Sunderland should become the City of<br />
Culture in 2021.<br />
gentoogroup.com/sunderland<br />
#Sunderland2021<br />
If you are<br />
proud of where<br />
you work, the people<br />
of Sunderland and<br />
the place you call<br />
home – get behind<br />
your city.<br />
Gentoo Group Limited is a charitable community benefit society.<br />
vibemagazine.co.uk | @Sunderland<strong>Vibe</strong> | Sunderland<strong>Vibe</strong> 35
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