JenkinsTeam_sellerpackage_2018_FNL

Pricing It Right The First Time
What’s the first thing you think when you see a listing that’s been on the market a long
time?
If you said “What’s wrong with it?”, you’d be in good company. That’s the ONLY
question that buyers ask when they see an overpriced property languishing on the
market.
You have the best chance to sell your home for the highest price in the first 30 days of a
balanced market. Your listing will get the most attention from buyers in the first week.
Today’s buyers are savvy comparison shoppers. Through their Agents they have
access to much the same information contained in a seller’s comparative market
analysis. And, after viewing several homes of interest, buyers quickly assess which
homes are overpriced.
There are many myths about how to price a property:
Some people think they should price high to give them room to negotiate down. Nope.
Some people think they should price low to get a bidding war going. Risky.
Here’s what we do to price your home right the first time:
We look at several key indicators to determine what’s happening in the local market
(active listings, sales to listing ratios, absorption rates, recent solds, weekly and monthly
trends, and more). We look at what people are willing to pay to live on your street, in
your neighbourhood, and in your community.
By careful study of comparable solds and their locations, features and the terms under
which they were offered, we develop a clear picture of the potential market for your
property and what your target buyer looks like.
We go one step further - we also look at what’s currently on the market, and what is the
most strategic price positioning for your home to attract the most buyers and get an
offer to the table as quickly as possible.
Suzanne@TheJenkinsTeam.ca
TheJenkinsTeam.ca