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Introduction 7<br />

It wasn’t a small project, I was one coach in a department<br />

of ten thousand people, but the size didn’t matter.<br />

Size is often the factor that deters companies the fastest—you<br />

think a coaching program has to be one-on-one,<br />

but that’s not the case. Sometimes, it’s even easier in big<br />

groups.<br />

Think about it this way: What makes an engaged employee?<br />

Gallup introduced the Q12 survey many years ago,<br />

which asks employees twelve key questions across these<br />

four categories:<br />

1.) What do I give?<br />

2.) What do I get?<br />

3.) Do I belong?<br />

4.) Do I have an opportunity to grow?<br />

Gallup’s science is based on 30 years of research with more<br />

than 30 million employees. Are you wondering what the<br />

value of an engaged employee is? A strong correlation<br />

between both productivity and retention sits with the engaged<br />

employee, which translates to less recruiting, hiring,<br />

and onboarding of employees, and once they are established,<br />

they are more productive than their peers. That<br />

productivity and retention turns into profitability.<br />

Many companies have their own similar surveys to<br />

define how engaged their employees are; my company’s<br />

was called the Voice of the Workforce survey, and it was<br />

measured annually. The most important question on that<br />

survey, in my mind, was paraphrased like this:<br />

“Do you actually think management is going to do anything<br />

with this data?”

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