PurpleMonster_ebook_V2

INTELLECTUAL
Content and Engagement
So, you’ve got your venue. You’ve got your speakers.
You’ve got your theme. What are you actually going
to be saying at your event?
First things first, don’t bombard people with
information. You might want to cover everything you
can think of, but instead focus on what you need
to say. If you’ve got them sorted, make use of the
objectives and theme of your meeting/event to shape
the content, whittling it down to only the items and
messaging you need to cover. Don’t cram content in
for the sake of it.
We like to use the “Context, Experience, Reflection”
structure when we’re designing an event. It’s a great
frame for any session and works like this…
Things to remember:
• Don’t bombard people with information. Tell them
what they need to know, not everything you want
to say.
• Make sure the content is delivered in an engaging
way- nobody wants to sit through hours of
PowerPoint slides…
• Engagement is key. Consider the best, most
engaging ways of content delivery, and use
discussion and participative exercises wherever
possible!
CONTEXT: whatever
is to be conveyed
is established
by setting up the
context and why it is
important.
EXPERIENCE: the
context is then brought
to life by an exercise
that provides a parallel
experience.
REFLECTION: these two
factors are then combined in a
period of reflection where the
delegates themselves reach
conclusions and decide on the
actions that should be taken.
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