12-02-2018
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OLX, Efritin, Konga exit<br />
High data,<br />
operating cost<br />
challenge<br />
e-commerce<br />
growth in Nigeria<br />
Business a.m.<br />
E-COMMERCE, POPU-<br />
LARLY referred to as<br />
the fourth industrial<br />
revolution, the age driven<br />
by the digital space,<br />
which includes online business,<br />
transactions, activities and interactions<br />
is challenged in Nigeria<br />
by myriad of issues including ease<br />
of doing business, infrastructure<br />
deficit, culminating in high data<br />
and operating cost.<br />
The e-commerce success story<br />
of Amazon has inspired the evolution<br />
of new firms in the Nigerian<br />
and African market. From Jumia,<br />
Konga, Dealdey, Wakanow, Jiji,<br />
OLX and Payporte, Nigeria had<br />
its fair share of companies driving<br />
the e-commerce service in Nigeria,<br />
providing jobs to a young vibrant<br />
population in the country while<br />
seeking to bring a shift to online<br />
shopping in the country.<br />
However, the impact of the<br />
sector is waning due to inhibiting<br />
challenges to operations, including<br />
ease of doing business, respect<br />
for contracts, infrastructure and<br />
broadband deficit, and a host of<br />
others that have left some of the<br />
startups either exiting the country<br />
or selling out.<br />
As at 2017 the e-commerce<br />
market industry in Nigeria, according<br />
to reports was valued at<br />
$13 billion (N4.5 trillion). The<br />
National Bureau of Statistics (NBS)<br />
is projecting that in <strong>2018</strong> it could<br />
hit N10 trillion.<br />
These are promising projec-<br />
BUSINESS A.M. FEBRUARY, MONDAY <strong>12</strong> - SUNDAY 18, <strong>2018</strong><br />
tions, but there are challenges and<br />
concerns at the moment. OLX,<br />
Efiritin have since left and lately investors<br />
in Konga have sold out, all<br />
because of operating challenges.<br />
However, Zinox, which acquired<br />
Konga, has assured that the<br />
acquisition of the company will<br />
boost the e-commerce ecosystem.<br />
But the OLX development raises<br />
concerns over the impact of the<br />
business model in Nigeria.<br />
Analysts say there are great<br />
potentials for the e-commerce<br />
segment to thrive in Nigeria and<br />
position it as a market leader in<br />
Africa, from a huge population,<br />
ready market of over 180 million,<br />
an increased adoption of mobile<br />
technology, spread of telecommunications<br />
coverage to an increase<br />
in internet data usage.<br />
“The challenge of the e-commerce<br />
industry in Nigeria seems<br />
huge and enormous but surmountable,”<br />
they said, adding that<br />
the pathway is in collaboration,<br />
strong ecosystem, viable reforms<br />
and policies, deploying new technologies,<br />
respect for contracts,<br />
improved broadband penetration,<br />
infrastructure, cost of doing<br />
business and the repositioning of<br />
NIPOST.<br />
“We believe the e-commerce<br />
industry has a bright outlook in<br />
Nigeria, but the spate of businesses<br />
shutting down operations raises<br />
concerns, but if the aforementioned<br />
issues are addressed there<br />
are prospects of sustainability<br />
instead of the survival race for the<br />
businesses,” one analyst told business<br />
a.m.<br />
TECHNOLOGY&INNOVATION<br />
Google faces $21.1m anti-trust fine for search bias in India<br />
Business a.m with agency<br />
ANOTHER ANTI-<br />
TRUST FINE for<br />
Google. India’s<br />
competition commission<br />
has issued<br />
a 1.36BN rupees (~$21.1M)<br />
penalty on the search giant for<br />
abusing its dominant position<br />
in the local search market for<br />
online general web search<br />
and web search advertising<br />
services.<br />
“Google was leveraging its<br />
dominance in the market for<br />
online general web search, to<br />
strengthen its position in the<br />
market for online syndicate<br />
search services. The competitors<br />
were denied access to<br />
the online search syndication<br />
services market due to such a<br />
conduct, writes the Competition<br />
Commission of India<br />
(CCI) in a press release.<br />
“Further, prohibitions imposed<br />
under the negotiated<br />
search intermediation agreements<br />
upon the publishers<br />
have been held to be unfair as<br />
they restricted the choice of<br />
these partners and prevented<br />
them from using the search<br />
services provided by competing<br />
search engines.”<br />
Detailing a specific instance<br />
of Google’s search bias, the CCI<br />
says its investigation found<br />
that Google was directing web<br />
users who were searching for<br />
flights to its own flight search<br />
page — and thereby disadvantaging<br />
businesses trying to<br />
gain market access, while also<br />
unfairly imposing its products<br />
on users of general search services<br />
as well.<br />
The watchdog did also clear<br />
Google of any competition<br />
violations related to other elements<br />
of its business — specifically<br />
specialized search design<br />
(OneBoxes), AdWords, online<br />
intermediation and distribution<br />
agreements.<br />
The original complaint<br />
against the company was filed<br />
in India in 20<strong>12</strong> by a local<br />
matchmaking website.<br />
Commenting on the order,<br />
a Google spokesman told<br />
us: “We have always focused<br />
on innovating to support the<br />
evolving needs of our users.<br />
Further,<br />
prohibitions<br />
imposed under<br />
the negotiated<br />
search<br />
intermediation<br />
agreements<br />
The Competition Commission<br />
of India has confirmed that, on<br />
the majority of issues it examined,<br />
our conduct complies<br />
with Indian competition laws.<br />
“We are reviewing the narrow<br />
concerns identified by the<br />
Commission and will assess<br />
our next steps,” he added.<br />
The size of the CCI’s fine was<br />
calculated based on Google’s<br />
revenue from its operations<br />
23<br />
FedEx,<br />
UPS hit as<br />
Amazon ‘plots<br />
shipping<br />
expansion’<br />
AMAZON IS REPORT-<br />
EDLY EMBARKING on<br />
further expansion of its<br />
shipping services with a<br />
programme to pick up<br />
from companies that sell on its site.<br />
The firm is considering offering the<br />
service to other businesses as well, according<br />
to Wall Street Journal report.<br />
Investors dumped shares of existing<br />
shipping companies FedEx and<br />
UPS in response to the news.<br />
Amazon already offers shipping<br />
services to merchants that use its<br />
warehouses.<br />
Under its Fulfillment by Amazon<br />
and other programmes, Amazon<br />
handles delivery of products that merchants<br />
store in the firm’s warehouses,<br />
including to non-Amazon customers.<br />
The new programme goes a step<br />
farther, including pick-up from the<br />
vendor, according to the WSJ report.<br />
It has started in London and expects<br />
to launch soon in Los Angeles,<br />
with the aim of expanding to other<br />
cities this year, the report said.<br />
Amazon did not respond to a request<br />
for comment.<br />
The e-commerce giant has long<br />
focused on speeding delivery of online<br />
purchases, eliminating the lag<br />
time that provides traditional stores<br />
an edge, while trying to reduce the<br />
costs of shipping, which hit $21.7 billion<br />
(£15.7bn) in 2017.<br />
The focus has led the firm to invest<br />
billions in its logistics network,<br />
building warehouses, deploying aircraft<br />
and hiring delivery trucks.<br />
Amazon also purchased upmarket<br />
grocer Whole Foods last year.<br />
This week, the firm said it would start<br />
making two-hour grocery deliveries<br />
from the stores for Prime customers<br />
in some cities.<br />
As Amazon’s network expands, it<br />
has led to increased questions about<br />
how well longstanding shipping<br />
companies such as FedEx and UPS -<br />
which count Amazon as a customer<br />
- will compete.<br />
FedEx and UPS shares fell by more<br />
than 2 percent on Friday morning as<br />
the market volatility continued.<br />
in India only, and equates to<br />
around 5 per cent of its turnover<br />
in the market.<br />
Meanwhile Google’s parent<br />
company, Alphabet, reported<br />
full year revenue of<br />
$110.8BN for 2017. So $21M<br />
really is just pocket change<br />
for the US tech giant — which<br />
also continues to flesh out<br />
the feature set of its vertical<br />
search products.<br />
Last summer the European<br />
Union’s Competition Commission<br />
made its presence more<br />
firmly felt by slapping Google<br />
with a record breaking $2.7BN<br />
antitrust fine relating to the<br />
Google Shopping search comparison<br />
service and following a<br />
multi years investigation.<br />
In that case search placement<br />
that privileges Google’s<br />
own commercial products also<br />
got the company into hot water.<br />
The EC’s antitrust watchdog<br />
objected to it systematically<br />
privileging its own shopping<br />
product in search results and<br />
also found that it had been<br />
demoting rival vertical search<br />
services in its general search<br />
results. That combination of<br />
actions was deemed illegal<br />
under the bloc’s competition<br />
rules.<br />
In the EU Google has since<br />
made changes to how it displays<br />
shopping search results<br />
to try to remedy the situation<br />
— and avoid further fines — by<br />
letting anyone bid for the ads it<br />
displays at the top of productrelated<br />
search results.