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S A M P L E T O O L K I T S L I D E<br />
NEXT STEPS & CONSIDERATIONS<br />
• Focus must be on consumers not bartenders<br />
• World Class National Winners will be unable to enter<br />
• Media partner involvement crucial<br />
• Distribution partner involvement crucial<br />
• How do we promote the comp to the trade?<br />
• Box must be costed to retail under £30<br />
• Option to make the prize a xmas gift for retail stores / grocery (Selfridges for example)<br />
• Budget to follow
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