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WC Digital Comp - Proposal V1

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Timeline<br />

ENTRY<br />

PERIOD<br />

ON-LINE<br />

NATIONAL<br />

VIDEO VOTE<br />

TOP 5<br />

LIVE CHALLENGE<br />

PUBLIC VOTE<br />

& JUDGING<br />

THE<br />

WINNER<br />

AUGUST<br />

SEPTEMBER<br />

OCTOBER<br />

DECEMBER<br />

Bar teams from across<br />

The competition will go live<br />

The ViceTails ‘Top 5’<br />

The overall winner will be<br />

The winning ‘ViceTails’<br />

Europe are invited to take<br />

with the video submission<br />

menu is launched at the<br />

decided by:<br />

Cocktail Kit will be launched<br />

part in ViceTails 2018 -<br />

presented by World Class.<br />

You must:<br />

1) Create a cocktail kit (to<br />

serve 4 people) that is<br />

designed for home delivery!<br />

2) Create a video to promote<br />

your cocktail kit<br />

from each bar launched on<br />

Vice Video… & the public will<br />

be asked to vote for their<br />

favourite!<br />

Each bar must canvas for<br />

votes in order to hit 100,000<br />

views - with the first 5 that<br />

hit the target going through<br />

to the final in Berlin!<br />

World Class Global Final.<br />

The cocktail kits will be<br />

available to order - for<br />

delivery to homes & hotels in<br />

Berlin during the week of the<br />

competition - through<br />

UberEATS.<br />

1) Public vote (50%) - based<br />

on which cocktail kit was<br />

most ordered during the live<br />

final<br />

2) Judging Panel (50%) -<br />

based on the overall concept<br />

& applicability of the kit<br />

in their market - as a retail<br />

gift & home delivery cocktail<br />

kit.<br />

Retail & Distribution partners to be<br />

identified

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