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Bay of Plenty Business News February/March 2018

From mid-2016 Bay of Plenty businesses have a new voice, Bay of Plenty Business News. This new publication reflects the region’s growth and importance as part of the wider central North Island economy.

From mid-2016 Bay of Plenty businesses have a new voice, Bay of Plenty Business News. This new publication reflects the region’s growth and importance as part of the wider central North Island economy.

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25<br />

Master the art <strong>of</strong> networking<br />

While it is necessary to grow your online<br />

pr<strong>of</strong>essional networks though the likes <strong>of</strong><br />

LinkedIn, this should never replace face-t<strong>of</strong>ace<br />

business networking.<br />

Networking is an essential<br />

part <strong>of</strong> building relationships,<br />

opening yourself<br />

up to new ideas or ways <strong>of</strong><br />

thinking, seeking opportunities<br />

and raising your pr<strong>of</strong>ile. In fact,<br />

it’s the personal connections<br />

you make that will create referrals<br />

for you and your business.<br />

There are very few natural<br />

networkers. Most business<br />

owners and pr<strong>of</strong>essionals must<br />

work at it. The good news is<br />

there are some easy things you<br />

can do to improve your networking<br />

skills and success.<br />

Here are a few tips to get<br />

you started:<br />

1. Be one <strong>of</strong> the first to arrive.<br />

Don’t be late, but rather<br />

try and arrive a few minutes<br />

early. The event will<br />

not be busy yet, making<br />

it easier to find people to<br />

introduce yourself too. This<br />

is a lot less daunting thant<br />

trying to break into already<br />

established groups deep in<br />

conversations.<br />

2. Try to ask open questions<br />

when meeting people. Use<br />

who, what, where, or when,<br />

rather than something that<br />

can be answered with a simple<br />

yes or no. This encourages<br />

discussion and shows<br />

listeners that you are interested<br />

in them.<br />

3. Don’t focus on selling<br />

your product or service.<br />

Networking is about building<br />

connections. There is<br />

nothing more <strong>of</strong>f-putting<br />

than people who try to hard<br />

sell themselves or their<br />

business. People will want<br />

to speak with and are more<br />

likely to do business with<br />

you afterwards if you connect<br />

with them on a personal<br />

and authentic level.<br />

4. Remember people’s names.<br />

To help, repeat people’s<br />

names back to them when<br />

they introduce themselves.<br />

Then use the name<br />

once or twice throughout<br />

the conversation.<br />

This will help you cement<br />

their name and face into<br />

your memory banks.<br />

5. Be prepared. Know how to<br />

tell people what you do or<br />

what your business is about<br />

in a few sentences. Also<br />

have business cards handy<br />

so you can easily give them<br />

out.<br />

6. Share your passion. People<br />

are more likely to remember<br />

you and connect with you if<br />

you share why you do what<br />

you do.<br />

7. Smile - smiling is a networking<br />

super power. Not<br />

only will it make you feel<br />

more comfortable, it will<br />

put others at ease too. You<br />

will come across as warm<br />

and inviting and someone<br />

people want to meet and<br />

talk to.<br />

8. Follow-up. There is no<br />

point networking if you are<br />

not going to do the work<br />

GROWING YOUR BUSINESS<br />

> BY DARREN MCGARVIE<br />

Darren McGarvie is co-founder and Chief Coach <strong>of</strong> the<br />

Firestation, the <strong>Bay</strong>’s only business growth centre. To find out<br />

more go to www.thefirestation.nz or email grow@thefirestation.nz<br />

after the event. Connect on<br />

LinkedIn with the people<br />

you have met, and if appropriate<br />

follow up with an<br />

email or phone call.<br />

Now you have the skills<br />

and knowledge, find out where<br />

you can practise them. Search<br />

for networking groups in your<br />

area. You will be pleasantly<br />

surprised in what is around.<br />

In the <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> we have<br />

the usual Chamber functions,<br />

but a host <strong>of</strong> other groups and<br />

events including Rotorua X,<br />

Tauranga Entrepreneurship<br />

Meetup, Export NZ, EMA<br />

Briefings, The Networking<br />

Group, INfuzed and BNI to<br />

name just a few.<br />

If you’re unsure what’s<br />

around, then reach out to a<br />

local coworking space or economic<br />

development agency,<br />

as they usually know what’s<br />

around.<br />

So, get started now. Find<br />

out what’s available, put events<br />

in your diary and put these tips<br />

into action. You will quickly<br />

see your connections and networks<br />

grow and the positive<br />

impact it will have on your<br />

business.<br />

Connect your business with Tauranga's<br />

most connected networking group<br />

“The Networking Group is committed to connecting, improving and growing<br />

New Zealand businesses in a structured networking environment.”<br />

TNG is different to other networking groups in the sense<br />

that we create a relaxed atmosphere for you to network and<br />

grow your businesses through word <strong>of</strong> mouth marketing.<br />

Our meetings allow you to feel comfortable and enjoy<br />

yourself whilst investing time to work on your business.<br />

Visit us today: Meetings are held fortnightly on<br />

Wednesday’s and the following Thursday’s at<br />

9am-10am, The Raft Cafe, <strong>Bay</strong> Central Tauranga.<br />

Keen to start your own group in another region <strong>of</strong> the<br />

<strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> with our marketing and systems, please contact:<br />

Melanie Budden – The Networking Group<br />

Tel: 021 209 3210 e: sales@tng.org.nz<br />

www.tng.org.nz<br />

P6407Y

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