Obscura Process Book
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CONTEN<br />
PART 1<br />
BRANDING<br />
01<br />
PROCESS<br />
Picking The Brand<br />
Store Visits<br />
Competitors<br />
Target Audience<br />
The Story<br />
Inspiration & Thoughts<br />
Initial Sketches<br />
Digital Iterations<br />
02<br />
OUTCOME<br />
<strong>Obscura</strong>, Revised<br />
Identity System<br />
Visual Assets<br />
Applications
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