Obscura Process Book

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INCLUDES PICKING THE BRAND STORE VISITS COMPETITORS TARGET AUDIENCE THE STORY INSPIRATION & THOUGHTS INITIAL SKETCHES DIGITAL ITERATIONS
PART 1 BRANDING 01 | PROCESS
Page 1 and 2: BRANDING + DESIGN DO DEAD DOLLS DRE
Page 3 and 4: TS PART 2 PACKAGING 03 PROCESS A Ho
Page 5: st in the he people ct with them. -
Page 9 and 10: OBSCURA
Page 15 and 16: OBSCURA COMPETITORS EVOLUTION, OLDE
Page 17 and 18: OBSCURA “ It’s part museum, par
Page 19 and 20: ORY OBSCURA isovery the N OF ITIES.
Page 21 and 22: OBSCURA MOODBOARD 2 | DETAILS WITHI
Page 23 and 24: OBSCURA REACTIONS AND REFLECTIONS A
Page 27 and 28: LABEL SYSTEM OBSCURA
Page 29 and 30: LABEL SYSTEM OBSCURA
Page 33 and 34: PART 1 BRANDING 02 | OUTCOME
Page 41 and 42: OBSCURA TYPOGRAPHY COLOURS This giv
Page 43 and 44: OBSCURA The constant change of disp
Page 45 and 46: POSTCARDS & COMMUNICATION OBSCURA
Page 47 and 48: Due to the complexity of the items
Page 51 and 52: RISON OBSCURA
Page 53 and 54: e of rketing, s the sole ator of th
Page 55 and 56: PART 2 PACKAGING 03 | PROCESS
Page 57 and 58:
GT’S KOMBUCHA LABEL DESIGN ITERAT
Page 59 and 60:
GT’S KOMBUCHA THE BRAND + PRODUCT
Page 61 and 62:
GT’S KOMBUCHA LINE-UP + COMPETITI
Page 63 and 64:
GT’S KOMBUCHA “ It is our purpo
Page 65 and 66:
GT’S KOMBUCHA
Page 67 and 68:
ORY GT’S KOMBUCHA things through
Page 69 and 70:
I started to look at the molecular
Page 71 and 72:
GT’S KOMBUCHA
Page 73 and 74:
GT’S KOMBUCHA REACTIONS AND REFLE
Page 75 and 76:
PART 2 PACKAGING 02 | OUTCOME
Page 77 and 78:
GT’S KOMBUCHA PROPOSED NEW LOGO C
Page 79 and 80:
PROPOSED INFORMATION ARCHITECTURE W
Page 82 and 83:
VISUAL ASSETS
Page 84 and 85:
PHOTOGRAPHY STYLE
Page 86 and 87:
Th EN
Page 88:
A PROCESS BOOK
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Obscura Process Book

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