Obscura Process Book

Recommendations

Info

PART 1 | BRANDING DIGITAL ITERATIONS ROUND 2 REACTIONS AND REFLECTIONS The idea of duality in terms of the visual collage was well received but the logomark was still too generic. I started toying with this idea of a dual label-system.
LABEL SYSTEM OBSCURA
Page 1 and 2: BRANDING + DESIGN DO DEAD DOLLS DRE
Page 3 and 4: TS PART 2 PACKAGING 03 PROCESS A Ho
Page 5 and 6: st in the he people ct with them. -
Page 7 and 8: PART 1 BRANDING 01 | PROCESS
Page 9 and 10: OBSCURA
Page 15 and 16: OBSCURA COMPETITORS EVOLUTION, OLDE
Page 17 and 18: OBSCURA “ It’s part museum, par
Page 19 and 20: ORY OBSCURA isovery the N OF ITIES.
Page 21 and 22: OBSCURA MOODBOARD 2 | DETAILS WITHI
Page 23 and 24: OBSCURA REACTIONS AND REFLECTIONS A
Page 27: LABEL SYSTEM OBSCURA
Page 33 and 34: PART 1 BRANDING 02 | OUTCOME
Page 41 and 42: OBSCURA TYPOGRAPHY COLOURS This giv
Page 43 and 44: OBSCURA The constant change of disp
Page 45 and 46: POSTCARDS & COMMUNICATION OBSCURA
Page 47 and 48: Due to the complexity of the items
Page 51 and 52: RISON OBSCURA
Page 53 and 54: e of rketing, s the sole ator of th
Page 55 and 56: PART 2 PACKAGING 03 | PROCESS
Page 57 and 58: GT’S KOMBUCHA LABEL DESIGN ITERAT
Page 59 and 60: GT’S KOMBUCHA THE BRAND + PRODUCT
Page 61 and 62: GT’S KOMBUCHA LINE-UP + COMPETITI
Page 63 and 64: GT’S KOMBUCHA “ It is our purpo
Page 65 and 66: GT’S KOMBUCHA
Page 67 and 68: ORY GT’S KOMBUCHA things through
Page 69 and 70: I started to look at the molecular
Page 71 and 72: GT’S KOMBUCHA
Page 73 and 74: GT’S KOMBUCHA REACTIONS AND REFLE
Page 75 and 76: PART 2 PACKAGING 02 | OUTCOME
Page 77 and 78: GT’S KOMBUCHA PROPOSED NEW LOGO C
Page 79 and 80:
PROPOSED INFORMATION ARCHITECTURE W
Page 82 and 83:
VISUAL ASSETS
Page 84 and 85:
PHOTOGRAPHY STYLE
Page 86 and 87:
Th EN
Page 88:
A PROCESS BOOK
show all

Obscura Process Book

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?