Obscura Process Book

Recommendations

Info

PART 2 | PACKAGING TARGET AUDIENCE HEALTH-CONSCIOUS YOGA-GENERATION COLD-BREWED-TEA-DRINKERS ATHLETES WORKING PROFESSIONALS PEOPLE LOOKING TO LOSE WEIGHT
GT’S KOMBUCHA “ It is our purpose to bring Beautiful Living Things together, helping people live happier, healthier lives. “ GT DAVE, FOUNDER
Page 1 and 2:
BRANDING + DESIGN DO DEAD DOLLS DRE
Page 3 and 4:
TS PART 2 PACKAGING 03 PROCESS A Ho
Page 5 and 6:
st in the he people ct with them. -
Page 7 and 8:
PART 1 BRANDING 01 | PROCESS
Page 9 and 10:
OBSCURA
Page 11 and 12: OBSCURA
Page 15 and 16: OBSCURA COMPETITORS EVOLUTION, OLDE
Page 17 and 18: OBSCURA “ It’s part museum, par
Page 19 and 20: ORY OBSCURA isovery the N OF ITIES.
Page 21 and 22: OBSCURA MOODBOARD 2 | DETAILS WITHI
Page 23 and 24: OBSCURA REACTIONS AND REFLECTIONS A
Page 27 and 28: LABEL SYSTEM OBSCURA
Page 29 and 30: LABEL SYSTEM OBSCURA
Page 33 and 34: PART 1 BRANDING 02 | OUTCOME
Page 41 and 42: OBSCURA TYPOGRAPHY COLOURS This giv
Page 43 and 44: OBSCURA The constant change of disp
Page 45 and 46: POSTCARDS & COMMUNICATION OBSCURA
Page 47 and 48: Due to the complexity of the items
Page 51 and 52: RISON OBSCURA
Page 53 and 54: e of rketing, s the sole ator of th
Page 55 and 56: PART 2 PACKAGING 03 | PROCESS
Page 57 and 58: GT’S KOMBUCHA LABEL DESIGN ITERAT
Page 59 and 60: GT’S KOMBUCHA THE BRAND + PRODUCT
Page 61: GT’S KOMBUCHA LINE-UP + COMPETITI
Page 65 and 66: GT’S KOMBUCHA
Page 67 and 68: ORY GT’S KOMBUCHA things through
Page 69 and 70: I started to look at the molecular
Page 71 and 72: GT’S KOMBUCHA
Page 73 and 74: GT’S KOMBUCHA REACTIONS AND REFLE
Page 75 and 76: PART 2 PACKAGING 02 | OUTCOME
Page 77 and 78: GT’S KOMBUCHA PROPOSED NEW LOGO C
Page 79 and 80: PROPOSED INFORMATION ARCHITECTURE W
Page 82 and 83: VISUAL ASSETS
Page 84 and 85: PHOTOGRAPHY STYLE
Page 86 and 87: Th EN
Page 88: A PROCESS BOOK
show all

Obscura Process Book

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?