Content Recipe

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7 Ingredients for a Successful Content Development 1. Original Content Creates Online Standing When a content writer presents his/her own reasoning’s and discussions, visitors appreciate it because they don’t clearly want to see the same content thronged on the internet whenever they make a search. Avoid using other’s content and publishing it as your own because it will not result in high traffic to your site, and will distort the future terms with your customers and potential leads. Creating original content works as a shelter from search engine’s punishment, such as Google, Yahoo, Bing etc. Are you confused? It is simple, Google strictly punishes websites with duplicate content by penalizing them. Also, an original content is thus indexed by Google and other search engines and given more exposure on the result pages as compared to plagiarized content. 2. Content Should be Authentic and Reliable As we have mentioned above that the content created should be original but along with that it should also provide accurate information to the visitors and be authentic. Any statistic mentioned should be “real” and not something just made by your imagination because that will have an impact on your reputation and consequently worsen your brand’s image. Presenting original content with no relevant information will not generate leads to your website and thus not be looked at as a reliable source. Content written by you should be in compliance with the users’ intent as well. When you write a content be sure that it should give answers to what the users might be looking for. A content that includes admirable information and dependable statistics will help in creating high quality inbound links as other content writers may include your website’s link in their content; boosting your ranking on SERPs. 3. Give Emphasis to Your Headlines
Headlines works as a key driver in generating high traffic to your website as it is the first part that is looked at before the whole content is scrolled and read, therefore make sure you create an appealing headline that actually attracts the users and perceive in their mind that the content available is what they are looking for. Keep in mind that you must create a content that actually provides the information in accordance with the headline you have created otherwise your image will be damaged and the future contents published by you will not generate traffic as visitors might see your headline merely as a click bait tactic. 4. Write Precise and Well-Structured Content Users don’t like to read a wall of text therefore write a content that has proper headings, subheadings, bullets etc. Moreover, paragraphing is important as it keeps the interest of users and allows them to read the whole content that has been posted. It also makes it possible to grab attention of users on the important points you have stated relative to if it was written in a continuous form. Users surfing on the internet look for content that is precise while containing all relevant information so that they are able to skim through the details and absorb the information quickly. Content writing is not merely about word count, but it is about how well you can write while keeping it brief. 5. Add Infographics, Videos and Images A content that is well structured, contains relevant information and details and all the statistics stated are accurate, but is this all that is needed to engage the audience? The answer is no, because images, videos and infographics makes the content look more polished and keeps your audience engaged. Let’s assume that you are writing a content for your product, adding videos for instance, how your product is manufactured, or what is the best way to use it etc. will generate more leads and make your content much more appealing in the eyes of the audience. This may also help in boosting your conversion rate due to visitors having more in-depth knowledge about your product. Note that: Images or other visual contents used should add value otherwise it will distort your content’s status.
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Content Recipe

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