Content Recipe

Headlines works as a key driver in generating high traffic to your website as it is the first part
that is looked at before the whole content is scrolled and read, therefore make sure you create
an appealing headline that actually attracts the users and perceive in their mind that the
content available is what they are looking for.
Keep in mind that you must create a content that actually provides the information in
accordance with the headline you have created otherwise your image will be damaged and the
future contents published by you will not generate traffic as visitors might see your headline
merely as a click bait tactic.
4. Write Precise and Well-Structured Content
Users don’t like to read a wall of text therefore write a content that has proper headings,
subheadings, bullets etc. Moreover, paragraphing is important as it keeps the interest of users
and allows them to read the whole content that has been posted. It also makes it possible to
grab attention of users on the important points you have stated relative to if it was written in a
continuous form.
Users surfing on the internet look for content that is precise while containing all relevant
information so that they are able to skim through the details and absorb the information
quickly. Content writing is not merely about word count, but it is about how well you can write
while keeping it brief.
5. Add Infographics, Videos and Images
A content that is well structured, contains relevant information and details and all the statistics
stated are accurate, but is this all that is needed to engage the audience? The answer is no,
because images, videos and infographics makes the content look more polished and keeps your
audience engaged.
Let’s assume that you are writing a content for your product, adding videos for instance, how
your product is manufactured, or what is the best way to use it etc. will generate more leads
and make your content much more appealing in the eyes of the audience. This may also help in
boosting your conversion rate due to visitors having more in-depth knowledge about your
product.
Note that: Images or other visual contents used should add value otherwise it will distort your
content’s status.