Viva Brighton Issue #62 April 2018

DESIGN
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Banksy
UNGA
“In 20 years of Penguin it’s probably one of my
finest moments - it’s such a good brand, you can
play with it.”
I ask whether the artists read the books but,
surprisingly, John tells me he didn’t encourage
it. “I wanted to take the narrative out… The
idea was to get something eye-catching, iconic,
immediate.”
“If you’re going to someone like Banksy or Intro,”
he says, “I can’t give them a brief, because that’s
not what they do. All I can say is that I can tailor
where I think we should be pitching our ball.”
The unsung skill of a great Art Director is
finding the right person for the job, which, for
John, is usually someone with an individual
and challenging style. “I want a cover to look
completely unique,” he says. “If it was going
to look like a book jacket, I’d get a book jacket
designer to do it.” Chloë King
ditchlingmuseumartcraft.org.uk
There will be ten new Essentials published by
Penguin on the 7th June.
Angie Lewin
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