WBS Magazine - Issue 5

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In this Issue
Smile, Camera, Action with
Inspired Portraits
FEATURED: MAREE SORTINO
THE BUSINESS
THE SOCIAL SECRET
OF BEING BRAVE
Young Entrepreneur Spotlight
MARKETING TIPS FOR THE
LEAP OF FAITH
INTERNATIONAL
SPOTLIGHT
Designs
BONUS
Podcast Library
Book Review
Recipe
SMALL BUSINESS OWNER
Factory
W B S O C I E T Y . C O M
Photo: PITTER PATTER PHOTOGRAPHY

I S S U E 5 | W B S M A G A Z I N E
NOTE
FROM
CAZZ
Welcome to the magazine that supports &
promotes women in business.
This issue is jam-packed with articles and tips
from an array of female entrepreneurs on topics
that are interesting, fun and will help you grow -
whether you are an experienced business owner
or just thinking about starting up.
WBS is focused on not only just promoting &
supporting your business - we want to help you
grow your business by empowering you with
knowledge. Information is so important, and
with this magazine, our podcast, our events and
our website, we constantly pushing forwards to
give our members the tools to reach the stars.
WBS would like to thank all our members for
contributing to this magazine. It wouldn't be
possible without all of you. A special thank you
to our major sponsor, Bookit Bookkeeping, and
to every one of you who has supported the
Women's Business Society.
WBS FOUNDER Cazzandra Bell
EDITORS The Upright Man & Cazzandra Bell
CONTRIBUTORS Kristie Dutson, Tanya
Knowles, Dewinta Dandot, Maree Sortino,
Carolyn King, Christina, Tina Horwood, Velda
Taylor-Chan, Pilar Rodriguez & Wendy Frances
WBS PHOTOGRAPHERS
Eleanor Conduit
Dewinta Dandot Photography
Pitter Patter Photograpy
Inspired Portraits
Karm Photography
Eye Deal Photography
Olga Hare Photography
Katinka Kernutt - Visual Content and Branding
CLICK TO SUBSCRIBE!

IN THIS ISSUE
Cover story 16
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U I E S
S S B N
MARKETING TIPS
FIVE FOR TOP INSTAGRAM
TIPS
QUICK & TIPS TO GET THE BEST SELFIE
ENTREPRENEUR SPOTLIGHT - KAIKO
YOUNG
FIDGETS
BUSINESS BUSINESS
SMALL FROM TIPS
OWNERS
Social Pages 66
4 5
5 4
E A L T H & W E L L B E I N G
H
EFFECTIVE STRESS RELEASE TECHNIQUES
3
BUSINESS OF BEING BRAVE
THE
4 9
EASY SRPING ROLLS
2 8
TIME TO SHOP
G I F T I D E A S
Contributors 4
8 0
7 1
NOTICEBOARD
M E M B E R S A R E A
BUSINESS WOMAN OF THE MONTH
International
Artist 34
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| Y O U T U B E V I D E O S | L I N K S

Dandot is a Melbourne photographer
Dewinta
in lifestyle & documentary wedding,
specialising
and portrait photography. Serving Melbourne
family
and Victoria.
Metro
captures the love and honest connections
Dewinta
people and their loved ones.
between
owns the Melbourne’s Premier Portrait
Kristie
Focusing on all aspects of portrait
Studio.
and specialise in reconnecting and
photography
what you love about the
rediscovering
in your life. From those moments of
relationships
Inspired Portraits create stunning
discovery,
of wall art for you to enjoy for many years
pieces
come. to
has a strong marketing and communications
Maree
and has spent the last few years in
background
roles. Specifically, she’s been assisting new
training
owners build the knowledge and skills that
business
require to run their businesses effectively. Those
they
meet Maree will tell you she’s super organised,
that
patient, extremely personable and easy
passionate,
work with.
to
today about the various services The Social
Enquire
offers and how Maree and her team can help
Secret
DEWINTA DANDOT PHOTOGRAPHY
INSPIRED PORTRAITS
THE SOCIAL SECRET
your small business stand out amongst the crowd.
CONTRIBUTORS

WOMEN IN BUSINESS
is a Kinesiologist and business owner of
Carolyn
Kinesiology, speaker and workshop
EmpowerKin
and author of Empowered Happiness -
facilitator
Bliss Beyond Depression. She has studied a
Discovering
of different Kinesiology techniques including
variety
Kinesiology Practitioner, Brain Gym, LEAP
Professional
Primitive Reflexes and continues to study different
and
She is a student of life and is continues to
modalities.
is the founder of the skincare company
Christina
After training in Aromatherapy and using
BOEA.
oils every day the passion grew to
essential
natural skincare for the family. Often
create
creative thoughts come from moments of time
her
exploring beautiful coastal seas or the bush
out
in the Blue Mountains. One of
here
favourite saying is, “Sea Air the best
Christina's
don’t forget
Aromatherapy”
take time out and recharge your mind. It’s
to
to be positive about your dreams and
important
in your product.
believe
Horwood is the founder is Body FIT
Tina
Body FIT Melbourne is a great place
Melbourne.
get fit, improve your health and regain your
to
confidence. They are not about getting
body
but want you to be strong in both body and
skinny
mind. Tina truly believes that when women feel
in
about their bodies they are empowered to
good
out and achieve their life purpose.
go
EMPOWERKIN KINESIOLOGY
read and learn about new things.
BOEA
BODY FIT MELBOURNE
Want to
be a contributor?
You need to be a WBS
Member : wbsociety.com
email
info@wbsociety.com

Traction Factory is a business with a clear goal - to
The
the marketing efficiency of medium sized
improve
The company is a unification of online and
businesses.
solutions brought together in creative ways. The
offline
being a marketing system which often produces
result
results.
exponential
by Tanya Knowles and Tim Knowles, The
Founded
Factory is a powerhouse of knowledge,
Traction
is the owner of the online shop called Almond
Velda
Designs, which specialises in wall art and gifts.
Tree
grew up in New Zealand, spent some time living in
She
and then moved to Melbourne with her
London,
and two boys. Velda was a chartered
husband
in a past life.
accountant
Almond Tree Designs, Velda designs and makes a
At
range of personalised and handcrafted paper art
huge
and inspirational prints. She also has a small
frames
of stationery and homewares that is gradually
range
is the founder of SoooBeautiful. She is a qualified
Pilar
Therapist and believes that in life all we really
Massage
is to FEEL GOOD. With this in mind SoooBeautiful
want
born. was
is focused on making high-quality Skin
SoooBeautiful
Products & Aromatherapy Products for your home
Care
strives to provide the best service to achieve
and
satisfaction.
customer
BECOME A CONTRIBUTOR!
THE TRACTION FACTORY
experience and tangible results.
ALMOND TREE DESIGNS
expanding.
SOOOBEAUTIFUL
Want to
be a contributor?
You need to be a WBS
Member: wbsociety.com
email
info@wbsociety.com

"
01
of the Month
Q U O T E

A S Y O U N A V I G A T E T H R O U G H
T H E R E S T O F Y O U R L I F E , B E
O P E N T O C O L L A B O R A T I O N .
O T H E R P E O P L E A N D O T H E R
P E O P L E ' S I D E A S A R E O F T E N
B E T T E R T H A N Y O U R O W N .
F I N D A G R O U P O F P E O P L E
W H O C H A L L E N G E A N D
I N S P I R E Y O U , S P E N D A L O T
O F T I M E W I T H T H E M , A N D I T
W I L L C H A N G E Y O U R L I F E .
Amy Poehler

RECOMMENDED
READING
TOP
3 TOP
P A G E 9
| W B S M A G A Z I N E
Check out more of the WBS Business Library

to create boundaries, stand in the spotlight
How
be authentically you.
and
said Yes! is an anthology featuring fifteen
I
and New Zealand Women sharing their
Australian
stories of change and challenges on how
insights,
YES changed their life, business, career,
saying
How can I describe these 15 women in this
WOW!!!
Let's start with brave, inspiring,
book?
have to share my experience of when I read the
I
written by Tina Horwood. I started with
chapter
chapter because Tina sent me the book, so I
this
drawn to read her story first.
was
poured a cup of green tea and sat on my comfy
I
and began to read. By the time I got to the
couch
of the first page, I was in tears. I immediately
end
Tina and with the words, I could find at
messaged
time expressed how brave I thought she was
the
share something so personal. I now understand
to
reading her story and so many other women
from
the book, where their passion and drive in
in
BOOK
REVIEW
Title: I Said YES!
Publisher: SJ Publishing 2018
Print Length: 170 pages
Publisher: Samantha Jansen
Publication Date: January 31, 2018
Sold by: Amazon Digital Services LLC
Language: English.
5 STARS
I Said YES!
Click to get your Kindle Edition
health and relationships.
accomplished, dedicated, patient & electric.
came from. We all have a story to share.
business
yours?.
What's
P A G E 1 0 | B O O K R E V I E W

M A R K E T I N G
T I P S
T H E
T R A C T I O N
with marketing contributor Tanya Knowles
F A C T O R Y
P A G E 1 1 | W B S O C I E T Y . C O M

F O R S M A L L B U S I N E S S O W N E R S
W I T H T H E T R A C T I O N F A C T O R Y
MARKETING
Since 1986, I have worked in sales or
advertising environment. I have always
loved the idea of my helping to
influence the success of a business
through imagination and creativity.
I started my journey selling Televisions
and Videos for one of the UKs largest
companies in that space. I was hooked.
The art of persuasion came easily and I
realised early on that one of the
reasons I was so successful at it was
because I actually cared! It was about
so much more than hitting a sales
target every week, although that came
into it of course!
In the last 20 years or so I have been
helping small and medium-sized
business owners to make more sales.
This has been achieved through the
effective and creative use of various
types of advertising mediums.
Today, I am going to share 3 top
marketing tips with you.
These tips and ideas can help anyone
achieve better sales results, so take a
few moments to look them over. I hope
you find the following marketing tips
useful. More importantly, I hope you do
something with them.
P A G E 1 2 | M A R K E T I N G T I P S

3 W A Y S T O M A R K E T Y O U R B U S I N E S S
MARKETING TIPS #1: THROW
THAT OLD MARKETING GUIDE
IN THE BIN!
My first tip is this: If you want to avoid
wasting stacks of money and missing
countless sales opportunities, throw your
old marketing guides in the bin!
You need to know what works today and
the marketing landscape changes almost
on a daily basis! Now I am not saying
that more ‘traditional’ forms of marketing
don’t work anymore. They do! But maybe
you need to add something else to really
boost your results?
I would always check the date on any
material I am using as research.
Definitely, do this before putting any
marketing tips or marketing tactics into
place.
" T H R O W Y O U R O L D
M A R K E T I N G G U I D E S I N
T H E B I N "

B L O G S
V I D E O S
TIP #2: CONTENT MARKETING
Content marketing works. At least it
does as long as the material you
produce is good quality, Content
Marketing can and does work REALLY
well.
So what is content marketing? It is a
type of marketing that involves the
creation and sharing of online material
that does not explicitly promote a
brand. It is intended to stimulate
interest in its products or services.
Content Marketing includes:
- Videos
- Blogs
- Social media posts
How does Content Marketing work?
You create a website, blog, newsletter
or podcast. You use it to provide FREE
information that has real value to a
prospective client. It offers them an
opportunity to purchase goods, services
(or both), which are closely linked to the
information you give away.
I’ve spoken about Content Marketing
with thousands of people. The most
common question I get asked is:
“But If I give all this valuable Content
Marketing information away, surely
people will simply do the job
themselves?”
There are 3 groups of people, who will
read your Content Marketing.
The first group is small. They are 'freebie
seekers'. These people never ever pay
for professional help. They were never
prospective clients, so you lose nothing.
The second group is the largest. These
prospects will try and do it themselves but
will hire professional help if they are not
getting the results they expect. They do
eventually value genuine expertise.
The third group is the smallest. These are
the rare people, who value their time. They
understand that by hiring an expert to do
something correctly for them, it works out
a lot less expensive. They also know that
the results are better and things happen
faster.
Here’s what that means to you:
1. No one in the first group was going to
spend a dime with you anyway. You lost
nothing by giving them free information.
2. Some of the people in the second group
will use your information. They will have a
go at doing the job for themselves. Others
in the group will see that they need expert
help, and some of those people will
contract your services.
3. With the third group, you must
demonstrate through your own Content
Marketing that you truly are an expert in
your field. They will then hire you. They
already know all about you and your work.
They trust you.
Ignore anyone, who tells you that ANY
content will do. This is not the case.
We are beginning to see many of the early
Content Marketing gurus starting to panic.
Google has become increasingly good at
filtering low-value material from their
rankings.
P A G E 1 4 | M A R K E T I N G T I P S

E M A I L M A R K E T I N G
TIP #3: EMAIL MARKETING
Email marketing is extremely costeffective.
It is undoubtedly one of the
most powerful marketing tools available
to small businesses. It must be used
correctly and skilfully. It provides
predictable results and costs little or
nothing to use.
One huge benefit of email marketing is
that YOU not only build your network…
YOU own it!
You also should look at having an email sign-up
box on your website or blog. It should be easy
to read and positioned in an uncluttered area of
your site where everyone will see it.
If you are asking people to subscribe to your
newsletter offer them something of value.
It’s really important to let people know you will
never pass on their email details to anyone.
You spend time and money building your
Facebook Page to get your posts shown to
just a tiny fraction of your followers. If you
want all of your fans to see your posts you
need to pay Facebook. Facebook owns
your network! Email marketing puts you in
control and allows you to build an
increasingly valuable asset.
Here are just a few things for you to
consider, before you start using email
marketing.
I suggest that you build your own email
database. You can short cut this process
and purchase from a rather than buy one
from a list broking company. You must
ensure that the SPAM legislation
requirements are all covered by the list
provider.
The first thing to do to start building your
own list is to ask all your existing clients
and contacts if you can have their email
address if you don't already have them.
Ask if you can contact them from time to
time via email with a newsletter or special
offers or announcements. This will get you
started. So long as you ONLY contact
these people with useful information, and
make it easy for them to share your
newsletter, your list will grow… in size
and value.
I recommend you only send one email message
every 14 days or so. You don't want to become
a pest! As a direct result of not bombarding
people with emails, people looked forward to
receiving your messages. Few people will ask to
be removed from your subscriber list.
Finally, try asking your readers to forward your
emails on to their contacts. If the content is
good enough, they will – but never assume
anything, always ask them. Include a message
at the end of every newsletter, which says
something like this:
“If you have had this email forwarded to you by
a friend and you would like to receive a regular
copy, you can subscribe here and get marketing
tips direct to your inbox.” (Then link from that
text, to the newsletter sign up page on your
site.)
Let me know if you need help with any of this!
Happy Marketing!
i f y o u w o u l d l i k e t o l e a r n
m o r e a b o u t m a r k e t i n g y o u r
b u s i n e s s v i s i t
www.tractionfactory.com.au
or you can
email hello@tractionfactory.com.au

a r e e i s t h e f o u n d e r o f T h e
M
o c i a l S e c r e t e s t . 2 0 1 7
S
a r e e i s a s o c i a l m e d i a q u e e n .
M
h e h a s h e r f i n g e r o n t h e p u l s e
S
n d s h a r e s a n a b u n d a n c e o f
a
o c i a l m e d i a t i p s o n h e r s o c i a l
s
a r e e ' s f a v o u r i t e r e s o u r c e s i n
M
u s i n e s s a r e C a n v a , R i p l ,
b
O V E R S T O R Y
C
f e a t u r i n g M a r e e S o r t i n o
Photo: Eleanor Conduit Photography
F E A T U R I N G B U S I N E S S W O M A N O F T H E M O N T H
M A R E E S O R T I N O F R O M T H E S O C I A L S E C R E T
“Your smile is your logo, your
personality is your business card, how
you leave others feeling after an
experience with you becomes your
trademark”.
c h a n n e l s .
L u m e n 5 , A d o b e S p a r k a n d i M o v i e .

How she did it?
The Social Secret is my pride and joy! I had
been working in the training space for a while,
specifically training new business owners on
the skills they needed in order to be
successful. The content provided to me to
train was generic and really not ‘intense’
enough for these business owners. I’d always
be asked so many questions at the end and it
got me thinking - if I developed my own
program that was individualised, specific and
met the needs of each business owner. So…..I
did!
What is your greatest professional
accomplishment to date?
I was at a huge expo earlier this year and had
someone come up to me and say ‘hey, are you
that chick from The Social Secret?’. OMG,
seriously I felt like a superstar. She even
wanted a pic with me (WTH?!) Loved it.
I’ve also recently been asked to speak about
social media at a big National Dance
Competition that will house teachers and
studio owners from across Australia. REALLY
looking forward to that.
W I T H M A R E E S O R T I N O
What does being a business owner mean to
you?
It means flexibility. I know I’m not working
any less (in fact, I’m working more hours
than I ever have) but I get to take my kids
to school every day and pick them up. I get
to take them to after-school activities and
with a home office, I get to work in my PJs
– YAY!! On a serious note, it means that I
get to help business owners succeed on
social media! This is truly my ‘why’. I get
such a kick out of knowing a small business
has been successful on social media as a
direct result of something that I’ve helped
them with. Really gives me a great sense of
satisfaction.
What would you say are the top three skills
needed to be a successful woman in
business?
1. Patience: Running a business is not a
sprint, it’s a marathon. Develop a plan of
attack that’s realistic and doesn’t burn you
out.
2. Motivation: It’s so easy to throw in the
towel if things don’t go your own way or
you experience setbacks. Stay focused and
committed to your end goal and when you
feel down, look at how far you’ve come
rather than how far you have to go.
"Go with your gut! As females,
we’re very intuitive creatures and
if something just doesn’t feel
right, there’s a reason for it".
3. Ability to switch off: This is SO
important and one I’m still working on. I
purposely don’t have my emails on my
phone. If I’m in the office, that’s my work
time. I do, have Facebook however and in
my line of work, that’s probably even
worse. LOL. I think having dedicated ‘work’
time and dedicated ‘nonwork’ time is a skill
that we all need to have!
P A G E 1 7 | W B S O C I E T Y . C O M

Interview
W I T H M A R E E S O R T I N O
What business do you admire
the most and why?
In terms of someone who’s out
there inspiriting and motivating
people in the social media
space, it would have to be
Kerwin Rae’s business. He is
AMAZING. The passion and
dedication he has to see his
clients succeed is so admiring.
I want to be the female Kerwin
Rae.
Have you had to make any
sacrifices whilst running your
business?
Absolutely! The number of hours
I’ve put in to get the business to
where it is hasn’t come without
sacrifice. Endless hours on the
computer.
What are your top 5 goals you
want to achieve for the next 12
months?
1. Have a staff member (or 2)
assisting with the running of
training.
2. Run 3 or 4 group style
workshops with a minimum of
10 people in each session.
3. Be working 4 days a week
4. Set up proper values, mission
and vision for the business.
5. Get my mail database up and
running effectively.
How do you measure your
success in business?
I measure my success through
the success of my clients. Are
they happy? Are they doing well
on social media? Have they
taken on board the things I’ve
told them? If the answer to
these is Yes, then I’m successful
too!
"I measure my success
through the success of
my clients."
What is one thing have you
learned as a small business
owner that has served you well
over the years?
You can’t please everyone! I
had a hairdresser once call me
saying ‘if I do your program, will
I get 2000 likes on my Facebook
Page?’ I was slightly taken
aback by the statement and
honest with her….no, I can’t
guarantee that. I explained I
could show her what she
needed to do to be more
engaging and provide content to
her followers that was specific
to their needs. She did book the
session and indicated she learnt
a lot but again, went on about
increasing her followers to
2000.
I told her, I’d rather have 500
followers that were engaged,
commenting and sharing my
posts than 2000 that weren’t.
I’m not sure if it sunk in but I
have definitely learnt that there
are some people that will be
very difficult to please….which
can be difficult as I take it
personally.
What are your top 5 business
tips?
1. Have a strategy when it comes
to social media – don’t just wing
it!
2. Have a great understanding of
who your ideal customer is and
focus your social content on that
avatar.
3 Ensure the content you publish
is entertaining, inspirational and
educational. If you tick those
boxes you’re doing well.
4. Read your reporting!!!!
Facebook and Instagram have
insights. Use them to help you
know when to post!
5. Schedule your posts! It’s so
useful to sit down once a week,
work out what you’re posting and
schedule it all rather than doing
it on a daily basis.
Why did you become a WBS
Member?
Why wouldn’t I! I’d heard about
WBS from Tina Okey and
thought ‘what’s this group
about’ and went along to a
networking event. I was clearly
thrown into the deep end on
that day when Karen Kennedy
shoved her phone into my hand
and said “you’re the Facebook
expert…go live” (thanks
Karen). I loved the energy, the
warmth and the genuine
connections that these women
had with each other. I joined
the next day!
| C O V E R S T O R Y
P A G E 1 8

LISTEN HERE!
INTERVIEW WITH EMMA MURNANE FROM ATWHOLESALE2U
Click to listen!
VISIT THE SOCIAL SECRET HERE
WWW.THESOCIALSECRET.COM.AU

SMILE
CAMERA
T I P S B Y P H O T O G R A P H E R I N P S I R E D P O R T R A I T S
Have you ever taken a selfie? Is there anyone alive under the age of 65 who have not done this yet? It would
seem like a silly question these days, but I can remember a time when you would turn the camera on yourself
and hope that when the film was developed, you would have taken an awesome photo. With all this amazing
'BUT FIRST... LET'S TAKE A SELFIE'
technology, here are some quick and easy tips to follow to ensure that you take the best selfie. Here are some
quick tips for you to get that perfect selfie.
ACTION
FIRST BUT
LIGHTING
POSING
BACKGROUND
FILTERS
SELFIE STICK
P A G E 2 0 | S M I L E , C A M E R A , A C T I O N

QUICK & TIPS TO GET THE BEST SELFIE
L i g h t i n g
Lighting - this will make
or break your selfie. You
want to make sure that
any shadows and dark
spots on your face are
evenly lit. You can easily
achieve this by going
outside and facing the
sun (with sunscreen on, of
course!) or finding a
window in your home and
standing in front of that.
The other thing you can
do, if you’re really trying
to nail the selfie, is to
grab a piece of white
paper or a white
cardboard and place that
on your chest facing up
towards your chin/face.
This is what we call a
‘reflector’ and will fill in
some of the shadows
caused by harsh or dark
lighting. The best time to
take a selfie outside is
during the golden hour, as
with any professional
photography. The lighting
is soft, golden and
gorgeous! Some of the
newer smart phones will
allow you to use flash
whilst the camera is
turned on selfie mode.
This is by no means a
perfect solution, but it
does ensure that shadows
and other imperfections
are not highlighted by
lack of light.
written by photographer
Kristie Dutson from Inspired Portraits.
– LIGHTING
WILL THIS
OR MAKE
YOUR BREAK
SELFIE

Everyone wants to look amazing a selfie
Posing
so let’s get the posing right.
Holding the camera slightly above your eye
line ensures that you naturally look up and
avoid the dreaded ‘double chin’. If you also
angle the phone slightly, with the top
coming towards you and the bottom of the
phone going away, this can also help with
creating appealing angles. Have a genuine
smile. Fake smiles stand out and even
worse, the Kim Kardashian duck-lip face!
Try saying to yourself, YES! just prior to
pressing the shutter or if you feel inclined,
YASSSS! for an even bigger smile.
Experiment with angles. You will begin to
see what angles make your face ‘pop’ and
what angles don’t. Change it up often too.
No one wants to see 100 photos on your
Instagram, using the same pose, same face
and same angle!
P A G E 2 2 | S M I L E , C A M E R A , A C T I O N

Whether we like it or not,
technology is here to stay and
Background
will
only get bigger and better as the
years progress. Nowadays,
companies are paying ‘Insta celebs’
to take selfies with their product
or brand in the background. It’s
certainly becoming a big business.
But for us, taking your own selfie
to be your profile picture or to
show where you’ve been, it’s less
important to be brand aware. It is
important though to have an
appealing background. Angle your
camera to fit in the top of the
buildings, place it in landscape
mode to include more scenery.
There’s so much you can do with
your phone camera these days so
don’t be afraid to experiment.

Filters
Saying that word as a professional
photographer feels like I’m eating
glass! I dislike them, a lot!
However, to be fair to the whole
‘selfie’ genre, I will touch on it.
When choosing a filter or an
editing app, the selection is vast.
The only advice I would offer here
is that less is more. Don’t go
overboard. Filters that soften the
photo is always more flattering
for a woman and let’s face it
ladies, we all want to look
amazing! There is nothing worse
than seeing one of your beautiful
photographs put onto social
media with a hideous filter having
been applied.

Selfie Stick
Last but not least, invest in a
selfie stick. You don’t look
ridiculous in 2018 using one. You
may have in 1998 but not now. It
has become part of our culture
and of those around the world, to
take photos of yourself whilst
travelling, during events etc.
Purchase a good one too. You
want one that can be extended
and rotated with ease.
So, get out there and show us
your best Selfie! I’ll show you
mine, if you show me yours.
CONNECT WITH INSPIRED PORTRAITS
www.inspiredportraits.com.au OR
EMAIL info@inspiredportraits.com.au

podcast
Interview with Kristie from Inspired Portraits
Click to Listen
Professional
Photography
Secerts
Visit
www.inspiredportraits.com.au

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P A G E 3 2 | T I M E T O S H O P

THE NETWORK FOR
WOMEN IN BUSINESS
wbsociety.com

I N T E R N A T I O N A L
S P O T L I G H T
A
L E A P
O F
F A I T H
WENDY FRANCES
DESIGNS
P A G E 3 4 | I N T E R N A T I O N A L A R T I S T S P O T L I G H T

A L e a p o f F a i t h
When I was about 5 or 6 years old, I would tell
everyone that, "I am going to be an artist when I
grow up". I was young and free with no
confinements, no little voices telling me I can't do it,
no fears of judgments, no asking myself am I really
good enough? I had absolutely no doubt what I
would do for a job as it was as natural to me as
breathing. So, you're probably expecting a tale of
my amazing career in design and of all my
successes? Well, hopefully, yes, but in reality, this is
just the beginning of the story.....,
W e n d y F r a n c e s
D e s i g n s
S U R F A C E P A T T E R N D E S I G N E R T E X T I L E
A R T A N D M I X E D M E D I A A R T I S T

A Journey to
the future
F O L L O W Y O U R
P A S S I O N
In true Wendy style, I have taken a very long
and winding road to arrive at the artistic place
I sit today. I did have a place at art college in
my teens, but I turned it down! Yes, I turned it
down, went traveling, came home and took up
a place at University study nursing. I'm not
really sure why... I think I naively thought I had
all the time in the world. I worked for many
years in children's nursing and then eventually
had my own family. I was always creative in my
work and with the activities with my 3 children.
We had a good life, traveling the world as well
as living in Europe then Australia with my
husband's work. We were in Melbourne for 7
years, and it was whilst I was there that the
calling to actually work in design became too
strong to ignore, and I enrolled at RMIT to
study Textile Design.
My son, Samuel had been a huge influencing
factor in this decision, as at the time he was 6
years old and reminded me of myself at that
age, where he drew and coloured every day in
such boldness that his pictures were too special
to throw away; I began to digitize them to print
onto fabrics and t-shirts for gifts & mementos
for friends and family. The idea was received
so well that it grew into a small business, Little
Scribblers. I decided from there that I needed
more education & business guidance. Samuel
had given me back the creative fire in my belly
and inspired me to enroll in Art School . What
an amazing experience! It opened doors at
Myers and Cap Gemini and helped me focus on
my own label, Wendy Frances Designs, and
Little Scribblers.

V O L U M E 2 3
I S S U E 1
"...but above all, when I worked on my art, my
heart would just sing. I couldn’t ignore that any
longer. I knew I didn't have all the time the
world"
Life really would be boring if everything ran
smoothly! After I finished my studies, we
unexpectedly had to move back home to UK,
and yet again, my design aspirations were put
on hold whilst I went back to work as a
Community Nurse. My work as a nurse was
fulfilling and gave me inspiration and
perspective on the road I was traveling, but it
wasn't enough.
It never ceases to amaze me how the universe
will always pull you back into line and redirect
you to the right road and this happened to me
on a few occasions over the years, but this
time - I was listening. I worked by day in my
nursing job, and by night I designed, created
and formed a body of work to show at local
exhibitions and open studio events. My textile
art and small collection of fabrics were
popular, but above all, when I worked on my
art, my heart would just sing. I couldn’t ignore
that any longer, and I knew I didn't have all
the time the world, so after a shift in my life at
the end of 2017, I decided to resign from my
nursing job to pursue Wendy Frances Designs
as a full- time career.
P A G E 3 7 | W B S O C I E T Y . C O M

" S O , H E R E I A M
. . . T O D A Y "
So here I am today, taking a
huge leap of faith! I'm excited to
share with you over these next
few months my journey into selfemployment
and starting my
design business. I'm sure it will
not be a smooth ride. Life has
taught me that nothing ever is.
It's time. Wendy Frances Designs
is in business.
C O L O U R
" N O W I S M Y T I M E "
Oh, and one more thing - People,
I can finally say, "I am an artist".
Wendy x
P A G E 3 8 | I N T E R N A T I O N A L A R T I S T S P O T L I G H T

INSTAGRAM
TIPS
B Y T H E S O C I A L S E C R E T

As a social media nerd (yes, I actually do call myself that), I sometimes
find myself confronted with business owners who tell me their
Facebook or Instagram horror stories. They’ve enlisted help along
their business journey and it just hasn’t worked out for them. They’ve
been burnt and they’ve lost trust. And as we know, TRUST is crucial
for any business.
As the famous Zig Ziglar once said “If people like you, they’ll listen
to you. But if they trust you, they’ll do business with you.”
It got me thinking! If you, as a business owner is looking for help with
social media, what are the top things you should be considering when
looking for that right person to take your business to the next level.
P A G E 4 0 | I N S T A G R A M T I P S

THE SOCIAL SECRET’S TOP FIVE TIPS FOR INSTAGRAM
1. Make sure
your feed
looks great!
Seriously, I get the feels when I see an
Insta feed that just looks good. Make sure
it flows nicely. You might want to
consider using the same filter on every
image you post or stick to the same 4-5
colour palette through your feed to give
that consistency. Some businesses even
break up their feed by following a certain
pattern (for example, Image, Quote, Image.
Image, Quote, Image).
2. Plan
ahead
I speak to so many business owners who
just post when they remember. Is that
you? I get it…life is busy, so sometimes
it can be difficult. On 30th Jan,
Instagram announced they’ll be rolling
out a self scheduling tool! YAY!
Businesses have had to rely on 3rd party
apps to do this and don’t get me wrong,
they’re fabulous but can be costly when
you manage a few pages! Really looking
forward to seeing this implemented. Until
then, if you did want to look at 3rd party
applications for planning your content, I
suggest Plan (just type it into the app
store!).

3. Nail your
bio
You have about 3 seconds to make a good
impression when someone visits your Insta
page. They’re likely to first scan your feed
and if they like the look of that, they’ll
then have a quick read through of your bio.
Long sentences are a NO NO! Think about
short, sharp, witty dot points that resonate
with your target market! Look to the left to
see examples.
4. Use
appropriate
Hashtags
You need to put thought into your
hashtags! They’re important! Like, really
important. In fact, they’re so important
that now, you can even follow specific
hashtags on Insta in the same way you’d
follow a person or business. So, my advice
to you is RESEARCH! Think about what
sort of terms your ideal market would type
if they were to look for you. And use a
good mix of hashtags. You’re allowed up
to 30 so mix it up and get creative! Oh,
and I would also pop the hashtags into the
first comment as opposed to the caption.
It looks neater and you’ll still come up in
searches! There’s some talk that
Instagram penalises you for putting
hashtags into the first comment but as at
Jan 2018, I haven’t found this to be the
case.
P A G E 4 2 | I N S T A G R A M T I P S

BONUS
VIDEO
Top Social Media Tips for small
5
- The Social Secret
businesses
5. It’s called
‘social
media’ for a
reason….so
socialise!
When you go to a face to face networking
meeting, it’s a 2 way street. You talk to
people and they talk back. You engage in
conversations. So think of Instagram as an
online networking meeting. People will
like and comment on your posts so
reciprocate. Go out there, find like-minded
businesses/people you want to interact
with and start a conversation! I tell my
clients to set their timer for 10 minutes 3
times a week and go on a ‘socialising
spree’.
Connect:
maree@thesocialsecret.com.au
www.thesocialsecret.com.au
www.facebook.com/thesocialsecretmelbourne
P A G E 2 7 | W B S M A G A Z I N E

"TODAY I
REFUSE TO
STRESS
MYSELF OUT
ABOUT THINGS
I CANNOT
CONTROL OR
CHANGE"

3
EFFECTIVE
STRESS RELIEF
TECHNIQUES
By Carolyn King
author of Empowered Happiness
Carolyn is a Kinesiologist, and owner and
founder of EmpowerKin Kinesiology.
Carolyn King is on a mission to help people find
real and lasting happiness and is especially
passionate about helping those that have hit
their rock bottom.
Kinesiology is a great way to help relax and
relieve stress. Our bodies can hold quite a bit of
stress and quite often we are not aware of just
how much we are holding on to. Emotional
stress can lead to tight muscles, headaches and
poor posture and all of this adds to the stress on
our bodies. The issue with this is that when we
are stressed, we can’t think clearly and creativity
and productivity can be lost. But there is a way
to help release this stress – GET MOVING!
Movement is one of the best ways to release
stress.
So here are my 3 favourite movement exercises
you can do anywhere to relax your body and get
it ready for creativity and productivity in your
business.
P A G E 4 5 | S T R E S S R E L I E F T E C H N I Q U E S

Cross
Crawl
There are many studies out there
that show definitively that
completing one take completely is
more constructive than
multitasking. The task is
completed quickly and more
accurately. Your attention is solely
focused on one thing so there is
less chance of an error or mishap.
So if the task is something that
requires greater concentration,
and needs to be right the first
time, stop multitasking and
instead concentrate on the task at
hand. Once it's done start on the
next task.
Auriculars
Our ears have many pressure points which are connected to
many of our neck muscles. Stress, poor posture or just
sleeping on the wrong angle can often leave us with
tightness in our neck. The pressure points in our ears help
to release the tension in our neck muscles giving us more
movement. It almost feels like you are lubricating your
neck muscles.
HOW TO: Use your thumbs and index fingers to pull your
ears gently back and unroll them. Begin at the top of the
ear and massage down and around the curve, ending with
the bottom lobe. Repeat three or more times.

Breathing
into your
belly
Stress, poor posture and habits can all
contribute to shallow breathing.
Consciously bringing your awareness
back to your breathing can help
increase oxygen levels which is needed
by the whole body.
HOW TO: Rest your hands on your
stomach. With your chin tucked and ribs
relaxed, blow out all the air in your
lungs in short, little puffs (as though
keeping a feather airborne). On each
short exhalation, press your navel
inward toward your spine. Now take a
slow, deep inhalation, gentle refilling
your lungs. Repeat this a few more
times.
Then slowly inhale and exhale from
your belly. Arch your back slightly at
the waist so the air can go even deeper.
Repeat a few times. And then slowly
return your breathing to normal.
Just a word of caution with this as
sometimes you may feel a little light
headed due to the increased oxygen in
your body so make sure you are seated.
I hope you have enjoyed these tips to
help relieve stress in your life. Give
them a go and feel the stress in your
body subside. And if you want to see
these exercises in action, head on over
to my Facebook Movement –
www.facebook.com/groups/creatingempo
weredhappiness where I post weekly
videos every Wednesday with various
tips you can implement into your daily
life.
And remember, Happiness Starts with a
Smile & Empowerment Starts with a
Choice!
N O M A D I C | 2 4

podcast
I n t e r v i e w w i t h C a r o l y n K i n g
Stress
Relieving
Techniques
Using
Kinesiology
www.empoweredhappiness.com

H I S Q U I C K S N A C K I S E A S Y T O P R E P A R E A N D
T
V E N M O R E F U N T O P R E P A R E W I T H G O O D
E
O M P A N Y . I T H A S B E C O M E M Y S O N ’ S
C
A V O U R I T E S N A C K A S W E L L A S G U E S T S ’ .
F
500g chicken mince
•
1 teaspoon cornstarch
•
1 teaspoon sugar
•
1 teaspoon white pepper
•
Pinch of salt (to taste)
•
½ teaspoon garlic powder (Note: You can use
•
minced garlic equivalent)
fresh
1 tablespoon sesame oil
•
1 part carrot, julienned
•
1 part wombok, julienned
•
1 stalk of spring onions, cut into small rings
•
Carrot amount = wombok amount)
(Note:
Spring roll wrapper (Note: leave out to thaw.
•
clean wet cloth to cover the wrapper to
Use
them from drying up)
prevent
Vegetable oil for deep frying
•
O O K I N G W I T H
C
E W I N T A D A N D O T
D
In a bowl, create Filling A. Optional to add
1.
sauce. Stir to mix well. Set aside about 15
fish
In a bowl, create Filling B. After Filling A is
2.
combine Filling B. Stir to mix well.
marinated,
Fry the combined filling until cooked. Pour in
3.
bowl. Let it cool down a bit otherwise it will
a
of the wrapper. Fold into an envelope.
middle
Do not put too much filling otherwise
(Note:
To seal the envelope, dip your index finger
2.
some water to trace the outer edge of the
into
roll or use a small pastry brush. Fold to
spring
the spring roll tight so there is no opening,
seal
Heat up some cooking oil in a wok or fry pan
3.
deep fry the spring rolls until golden
and
Serve hot. (Note: For a healthier option,
brown.
them in 180c until golden brown,
ovenbake
Easy Spring Rolls
P H O T O G R A P H Y
M A K I N G T H E F I L L I N G :
F I L L I N G P A R T B
minutes to marinate.
• 1 dash of fish sauce (optional)
YUM
A K I N G Y O U R S P R I N G R O L L :
M
be too hot to touch.
1. Add a small teaspoon of the filling in the
F I L L I N G P A R T B
risk of tearing the wrapper.)
ensure securely enclosed.
• Water for sealing
usually around 8-10 minutes.)

IS THIS YOUNG
WHO
ENTREPRENEUR?
has auditory processing diculties and
Kai
He used this as motivation to
dyslexia.
others and his dream of becoming a
help
man..
business
more. Now it is his reality. His
no
reports that starting this
mother
has transformed her son and
business
him more confidence. .
given
YOUNG
ENTREPRENEUR
Making an Impact
SPOTLIGHT
ON KAI
FROM
KAIKO
Dreams coming true one
fidget toy at a time.
is saving up for a trip to China as he
Kai
to learn about importing and
wants
overseas. His dream of
business
a business man, is a dream
becoming
FIDGETS
CHECK OUT
https://www.facebook.com/kaikofidgets

Find your compaas and start
designing the business you want
W B S O C I E T Y . C O M

B U S I N E S S T I P S F O R T H E
S M A L L B U S I N E S S O W N E R
Budgeting 123
The science of being rich isn't all
about budgeting, but to bring
yourself clarity & a peace of mind
such that you can create and be in
action about it, then you need to
be friends with your finances.
Style Identity
Any body type can look beautiful.
Use your attribute to perfect your
style. Get to know what parts of
your body are great and what isn't.
Then use the art of dressing to
accentuate the good bits and hide
the rest. Find what works and what
doesn't. Cross things off the list. In
other words edit. That's how style
is revealed.
1GiftWorld
When you create something you
love, a business, a product: always
remember who do you create it for
— your audience, your customer.
Keep that in mind—We’re not the
center of the universe.
P A G E 5 2 | B U S I N E S S T I P S

. . . A N D M O R E
Elysian Creative
Building strong relationships with
current and potential clients
creates trust, repeat business and
a bottom line!
Inner Rhythm
1 .Take time to reflect on how truly
lucky you are.
2 .Remember difficult times will
pass.
3 . What’s the solution to the
perceived problem?
Empower Beyond
Eliminate the busyness in your day
and focus on productive activities
that will increase the income in
your business and give you more
time to fit in the important things
in your life.
P A G E 5 2 | W B S O C I E T Y . C O M

| THE BUSINESS OF BEING BRAVE
THE BUSINESS
OF BEING BRAVE
W I T H O U R H E A L T H & F I T N E S S
C O N T R I B U T O R , T I N A H O R W O O D F R O M
B O D Y F I T M E L B O U R N E
To be brave is not to do something
extraordinary, but to have a belief in
yourself that no matter what you have
to overcome or what is before you,
you are strong enough, intelligent
enough and able to make it happen. ~
Tina Horwood ~
My journey in business started long before I
booked my first client, long before I put it out
to the world that I was ‘open for business’
and long before I was even qualified as a
personal trainer. The journey started the day
I stood with courage and said ‘no’. No to
living by someone else’s rules, no to doubting
myself and no to not believing enough in me.
For me, being in business is not just about
making a name for myself, or about making
money, or having the biggest office or the
best studio (though, they are definitely the
reward). Being in business is the biggest
personal development journey in this life
time. Why? Because to be the standout in
my industry, to be known as the expert, to
influence and change the lives of my clients
and the people around me I need to be the
best version of myself, and to be the best
version of myself requires me to be brave and
face the challenges.
PAGE 54

T A K I N G O N T H E W O R L D ( M Y
W O R L D ) A N D L I V I N G M Y L I F E
P U R P O S E
I used to run in shame, scared of the
unknown, scared of the ‘what if’s’ and the
shame of judgement and rejection, am I even
good enough? This shame held me prisoner
in a space of frustration, at times depression,
and the overwhelming feeling of
hopelessness.
I clearly remember one night laying in my
bed, my body wracked with sobs desperately
questioning the silence, ‘Why me, why can’t I
achieve my dreams’. Have you ever been
there?
I F O U N D M Y B R A V E I N T H E
M O S T U N U S U A L P L A C E …
We each have that pivotal moment in life and
in business, where the decisions we make
challenge the status quo. When we listen to
your own inner voice, our gut, and take a stepin
faith towards achieving our dream. Many will
tell you what and how it should be done, or
that you shouldn’t do it at all. When all is said
and done, you have two choices, let the
doubters rule the day, or stand and be ready to
face the challenge, show courage, be brave and
tell yourself ‘Who Am I Not to Live My Life
Purpose’? I’d found my brave the day I started
to believe in me!
Five years after the dream of having my own
business was born, I am a braver, wiser,
stronger and have a near-unshakeable belief in
myself. I say, ‘near unshakeable’ because there
are days when I allow the doubt, the negative
talk and the words of those who challenge me,
to creep into my inner being. But thanks to 5
years of being brave in business, being willing
to face the challenges head-on and find a way
around them, what once stopped me now
propels me forward headfirst towards my
dreams. N O M A D I C | 2 4

| THE BUSINESS OF BEING BRAVE
E V E R Y N O T A K E S Y O U C L O S E R
E V E R Y ' N O ' T A K E S Y O U
C L O S E R
Be brave enough to stand up to the fear of
rejection. For every no takes, you one step
closer to the next yes. As women, we tend to
be emotionally attached to our product or
service and often feel that when it is rejected
it is a reflection of us, but this is so far from
the truth.
“Believe in yourself and back yourself to
come out on top. A fulfilling and successful
business is waiting for those brave enough to
pursue it” – Richard Branson
The greatest gift we can give ourselves is
self-belief. People around us will treat us
how we treat ourselves. Often, I see
intelligent, passionate and driven women
hold themselves back because they lack that
self-belief. They look for an external
validation that they are strong enough, smart
enough or creative enough to succeed. For
years I was frustrated, knowing I had good
ideas, and the potential to change lives yet
my-self-belief was that I needed permission
and for my ideas to be validated. Permission
from my family, close friends and some
business associates to validate that I was on
the right path.
N O M A D I C | 2 4
PAGE 56

h a t i f ?
A L E T T E R T O T H E
W
B R A V E M E
What if what I wanted to do was a
stupid idea? What if it didn’t work?
What if no one came? What if the
price was too high? What if!
Well I say, what if I didn’t face that
fear? What if I wasn’t brave? Where
would I be now? I would still be
stuck in frustration, not moving
forward.
If you don’t go after what you want,
you will never have it. If you don’t
ask, the answer will always be no. If
you don’t step forward, you’re
always in the same place.
Decide that you want it more than
you are afraid of it!
Dear [insert your name], I want you to
know right now, you are enough! You
are brave and you are intelligent
enough to make it happen! When you
doubt yourself, grab your brave tightly
with two hands, you will start to see
that you can do anything!
Business isn’t for the faint of heart. It is
for the brave, the patient, & the
persistent.
Be Brave!
Tina Horwood
Body Confident Coach & Personal
Trainer
Body FIT Melbourne
www.facebook.com/bodyfitmelbourne
tina@bodyfitmelbourne.com.au
Instagram.com/body_fit_melbourne

PODCAST
LIBRARY
use to break through to the
can
level in your personal &
next
FULL EPISOSDES INSIDE
15
INSIDE
WBS is dedicated to promoting and
supporting women in business. The
WBS podcast is here to provide you
with invaluable information that you
business goals
P A G E 5 8 | P O D C A S T L I B R A R Y

LISTEN HERE
BUDGETING123 WHO SHARES SOME INVALUABLE METHODS
BETTER! CLICK HERE TO ACCESS DOWNLOAD
EPISODE 1
IN THIS EPISODE, TINA OKEY FROM WP LAUNCH ME DOES A
DEEP DIVE ON HOW TO INCREASE LEADS TO YOUR WEBSITE
JUST BY MAKING 5 SMALL CHANGES.
SPECIAL BONUS
WBS PODCAST LISTENERS GET EXCLUSIVE ACCESS TO A
FREE EBOOK WHICH IS FOCUSSED ON INCREASING TRAFFIC
TO YOUR WEBSITE. TO DOWNLOAD YOUR FREE EBOOK ON
THIS SUBJECT GO TO HTTPS://WPLAUNCHME.COM/WBS/
EPISODE 2
IN THIS NOT TO BE MISSED EPISODE, SAMANTHA JANSEN
FROM PLATFORM 4 SUCCESS GIVES EXPERT-LEVEL TIPS TO
GROW AND MANAGE YOUR SOCIAL MEDIA, AS WELL AS
GIVING EXTREMELY VALUABLE INSIGHTS INTO BUSINESS
STRATEGIES TO SUPERCHARGE YOUR BUSINESS.
WE ALSO DIVE INTO THE WORLD OF SELF-PUBLISHING, AND
HOW TO AVOID COMMON PITFALLS AND ENSURE A ROI.
EPISODE 3
IN THIS EPISODE, WE INTERVIEW FAY CHAN FROM
TO TAKE CONTROL OF YOUR FINANCES AND STEER YOU
TOWARDS THE PATH OF FINANCIAL FREEDOM.
FREE DOWNLOAD: AS AN ADDED BONUS TO KICKSTART YOU
ON THE PATH TO TAKING CONTROL OF YOUR MONEY,
DOWNLOAD THE SPEND BUDDY FOR FREE. THE SPEND
BUDDY ACTS AS A “PAUSE”, AN “INTERVENTION” TO HELP
YOU THINK ABOUT YOUR POTENTIAL PURCHASE. KEEP IT IN
YOUR WALLET, AND LET SPEND BUDDY HELP YOU SPEND
- HTTP://BUDGETING123.COM/SPEND-BUDDY-DOWNLOAD/

LISTEN HERE
BUSINESS, YET MANY SME’S GET IT WRONG OR MISS
EPISODE 4
IN THIS EPISODE, WE INTERVIEW KAREN KENNEDY FROM
BOOKIT WHO TALKS ABOUT WHEN YOU SHOULD CONSIDER
USING EXTERNAL COMPANIES TO HELP FREE YOU FROM
YOUR NON-CORE BUSINESS, ENABLING YOU TO BENEFIT
FROM THE EXPERTISE OF INDUSTRY SPECIALISTS AND
ALLOWING YOU TO FOCUS ON YOUR BUSINESSES CORE
FUNCTIONS – AND THEREFORE MAKE MORE MONEY.
EPISODE 5
IN THIS EPISODE, WE INTERVIEW TRACEY HALL FROM
EXCELLING IN DIRECT SALES WHO TALKS ABOUT THE
IMPORTANCE OF FOLLOWING UP & CONNECTING WITH YOUR
EXISTING CUSTOMERS TO HELP MAKE YOUR BUSINESS
STAND OUT FROM THE REST. THIS IS PROBABLY THE SINGLE
MOST IMPORTANT, YET FORGOTTEN, ACTIVITY THAT YOU
CAN DO TO INCREASE YOUR REPEAT BUSINESS AND GAIN A
LOYAL GROUP OF NET PROMOTERS.
GET A FREE COPY OF 10 MISTAKES MADE IN DIRECT SELLING
EPISODE 6
BRANDING IS ONE OF THE MOST IMPORTANT ACTIVITIES IN
CRUCIAL POINTS. LIZ, DRAWING ON HER VAST EXPERIENCE
WORKING WITH NATIONAL AND GLOBAL BRANDS, TALKS
ABOUT THE 7 WAYS TO BUILD A BETTER BRAND. NO MATTER
WHAT SIZE YOUR BUSINESS IS, LIZ’S TIPS ARE AN
INVALUABLE GUIDE.

LISTEN HERE
INSIGHTFUL, DIRECT APPROACH TO MONEY MANAGEMENT
EPISODE 7
THIS WEEK CAROLYN FROM EMPOWERKIN KINESIOLOGY
SHARES HER STRESS RELIEVING TECHNIQUES USING
KINESIOLOGY.
KINESIOLOGY IS THE SCIENCE OF ENERGY BALANCING AND IS
GROUNDED IN THE STUDY OF ANATOMY AND PHYSIOLOGY.
CAROLYN IS THE AUTHOR OF EMPOWERED HAPPINESS
EPISODE 8
IN EPISODE 8, OBU FROM SMART MONEY SOLUTIONS
SHARES INVALUABLE TIPS AND INSIGHTS THAT WILL HELP
YOU WITH STRATEGIES TO REACH YOUR FINANCIAL GOALS.
OBU HAS A VERY INTERESTING BACKGROUND AND HAS AN
FOR WOMEN.
EPISODE 9
IN ONE OF OUR BEST EPISODES YET, EMMA BORG FROM
UNIQUE PHOENIX DIVES DEEP INTO ONE OF THE MOST
CRUCIAL PARTS OF BUSINESS – EMOTIONAL HEALTH.
UNIQUE PHOENIX SPECIALISES IN EMOTIONAL HEALTH AND
RELATIONSHIP COMMUNICATION.

LISTEN HERE
ATWHOLESALE2U. EMMA DISCUSSES THE IMPACT OF
FREE, PRINTABLE FRIDGE TIP-SHEET WITH 10 WAYS TO KEEP
SHARE. MOST OF US DO NOT HAVE A POSITIVE MINDSET
EPISODE 10
IN THIS EPISODE, WE INTERVIEW EMMA MURNANE FROM
PROMOTIONAL PRODUCTS AND SHE PASSES ON SOME OF
HER VALUABLE INDUSTRY EXPERIENCE.
EPISODE 11
WE TALK TO PSYCHOLOGIST JESSICA CLEARY, DIRECTOR &
PRINCIPAL PSYCHOLOGIST OF HOPSCOTCH & HARMONY
ABOUT MINDFUL PARENTING FOR MUMS IN BUSINESS.
JESSICA IS THE FOUNDER OF CALMER PARENT REVOLUTION,
WHICH IS A POWERFUL PROGRAM FOR PARENTS WHO WANT
TO RAISE RESILIENT CHILDREN, WITHOUT RAISING THEIR
VOICES.
BONUS CONTENT! GO TO JESSICACLEARY.COM.AU FOR A
CALM AMID THE CHAOS!
EPISODE 12
SHERRY’S STORY IS AMAZING – I WON’T PARAPHRASE OR SAY
MORE – YOU JUST NEED TO HEAR IT. IT’S THIS OVERCOMING
OF ADVERSITY THAT MAKES SHERRY SUCH A GOOD ORATOR
AND SOMEONE WHO HAS A WEALTH OF EXPERIENCE TO
ABOUT MONEY, AND SHERRY HELPS YOU UNDERSTAND HOW
TO START CHANGING THAT.

LISTEN HERE
EPISODE 13
IN OUR MOST JAM-PACKED EPISODE EVER, WE SPEAK TO
ANDROULLA SAKKAS FROM EMPOWER BEYOND ABOUT WAYS
TO BUILD MOMENTUM & INCREASE CASH FLOW IN YOUR
BUSINESS.
EPISODE 14
ALICIA IMPARTS 7 KEY TIPS ON HOW TO CREATE HIGH-
QUALITY COPY FOR ANY PURPOSE, REGARDLESS OF
WHETHER ITS ONLINE OR PRINT MEDIA. UNLESS YOU HAVE
DECADES OF EXPERIENCE IN WRITING BEST PRACTICE COPY,
THEN YOU’LL BENEFIT FROM ALICIA’S ADVICE.
EPISODE 15
MAREE SORTINO FROM THE SOCIAL SECRET, TAKES US
THROUGH 10 STEPS TO CREATE A STRONG CONTENT
STRATEGY FOR SOCIAL MEDIA.
IT’S SOMETHING THAT MOST ENTREPRENEURS STRUGGLE
WITH – LET’S FACE IT, ITS HARD TO CREATE THE NECESSARY
VOLUME OF INTERESTING, ORIGINAL CONTENT, WEEK IN,
WEEK OUT. MAREE IS AN EXPERT IN HER FIELD AND THIS
INTERVIEW GIVES YOU A MUCH DEEPER INSIGHT INTO
CREATING A WINNING STRATEGY.

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THE NEXT LEVEL IN YOUR PERSONAL & BUSINESS GOALS AND NETWORK
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WBS
SOCIAL PAGES
FEBRUARY
Point Cook
.....event team
Host
Liz Thompson from
Caliba - Design &
Branding
Guest speaker
Androulla from Empower
Beyond
Guest speaker
Alicia from Type A
Copywriting
1
Bonus speaker
Kim from Spark Joy
Photographer
Katinka Kernutt
from Visual Content
and Branding
Thank you to all our WBS
Members who attended this
event. Subscribe to our mailing
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P A G E 6 6 | S O C I A L P A G E S

WBS Berwick
SOCIAL PAGES
FEBRUARY
.....event team
Host
Carolyn King from
Empowerkin Kinesiology
Guest speaker
Ema from Unique
Phoenix
Guest speaker
Toula from Style Identity
1
Bonus speaker
Karen from Duede
Design
Photographer
Ingrid Karm from Karm
Photography
P A G E 6 8 | S O C I A L P A G E S

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Okey is Co-Founder
Tina
Pixel Perfectionist
and
and web
(graphic
at WP Launch
designer)
She has worked as a
Me.
graphic and
corporate
designer for more
web
10 years, but
than
loves working
ultimately
world-changers,
with
yourself, to help
like
their online
make
our interview with
Read
Tina.
is passionate
Karen
providing
about
to people
information
how they can use
on
that don’t
products
the harmful
contain
found in most
toxins
marketed
mass
simply switching
By
they can access
stores,
that are better
products
them and their
for
our interview with
Read
Karen
is an entrepreneur
Anna
currently is the
who
of 3 businesses
director
Citrus Fitness Australia,
–
Australian Health
The
Wellness Co. and
and
Q Corpin
Anna
International.
is a heart-centred
She
fitness and
health,
professional
medical
is on a mission to
who
women on
educate
Fitness,
Health,
Mindset,
Nutrition,
and Fierce Self
Lifestyle
our Interview with
Read
Q Corpin
Anna
WINNERS 2017
13
January
Tina Okey
February
Karen Buttery
March
Anna Q Corpin
WP Launch Me Perpetual Health Citrus Fitness
household brands.
presence shine.
families.
Love.

from one
grown
to a team,
bookkeeper
to help businesses
ready
and small.
big
take care of
They
from straight
everything
data entry to
forward
preparation,
BAS
& everything
lodgement
between.
in
our interview with
Read
Karen.
possible product to
best
their needs and will
suit
the distance with
travel
and beyond.
them
works with
Tresna
who either
customers
to buy a home or
want
property or
investment
our interview with
Read
Tresna.
and we do this
integrity
our online
with
& mentoring
programs
We train
program.
in the direct
people
industry, including
sales
plan, MLM &
party
Marketing.
Network
our interview
Read
Tracey.
with
April
Karen Kennedy
May
Tresna McNally
June
Tracey Hall
Bookit
Bookkeeping
Tresna McNally
Aussie Home
Loans
Tracey Hall
Excelling in
Direct Sales
13
starting in 2009,
Since
Bookkeeping has
Bookit
helps her clients
Tresna
money, find the
save
in Direct Sales
Excelling
for ethics,
stands
already has!

deciding that
After
the corporate
climbing
wasn’t for her,
ladder
Atwholesale2u was
at
started
Atwholesale2u
as an ebay business.
off
became a power seller
It
3 months.
within
years on...
7
covers a
Atwholesale2u
range of products
wide
printing. They can
and
personalised one off
do
or can do a run
products
100+. The options are
of
They print in-
endless.
using sublimation
house
as well as
printing
vinyl cad cut
traditional
heat transfer
and
our interview with
Read
Emma
is the Director
Jessica
Principal
and
of
Psychologist
& Harmony, a
Hopscotch
practice in
psychology
Hopscotch &
Werribee.
has skilled
Harmony
that cater for
clinicians
wide range of mental
a
care needs.
health
works closely
Jessica
parents who seek
with
understand their
to
and be calmer
child
She teaches
parents.
respectful,
developmentally
ways to
appropriate
with
communicate
that promotes
children
and
cooperation
defiance.
minimises
our interview with
Read
Jessica
is a
Carolyn
and
Kinesiologist
owner of
business
EmpowerKin
speaker
Kinesiology,
workshop
and
and author of
facilitator
Happiness
Empowered
Discovering Bliss
–
Depression.
Beyond
has studied a
She
of different
variety
techniques
Kinesiology
Professional
including
Kinesiology
Brain Gym,
Practitioner,
and Primitive
LEAP
and continues
Reflexes
study different
to
modalities.
our interview with
Read
Carolyn
july
Emma Murnane
august
Jessica Cleary
September
Carolyn King
AtWholesale2U
Hopscotch &
Harmony
EmpowerKin
Kinesiology
born 2010.
printing.

Sortino is
Maree
about
passionate
small business
helping
navigate the big
owners
world of social
bad
without needing
media
constantly pay for
to
advertising!
has a strong
Maree
and
marketing
communications
and has
background
the last few years
spent
training roles.
in
she’s been
Specifically,
new business
assisting
build the
owners
and skills
knowledge
they require to run
that
businesses
their
Those that
effectively.
Maree will tell you
meet
super organised,
she’s
patient,
passionate,
personable
extremely
easy to work with.
and
our interview with
Read
Maree
is the co-founder of
Fay
Budgeting123.
is financial
Fay
coach, mum
readiness
an avid writer. She
and
passionate about
is
personal
everyday,
matters
money
helps
Budgeting123
household
review
around
budgets
& savings
spending
Empowering you
plans.
live & live well within
to
top 3 three skills
Fays
believes makes you
she
Resilience
Persistence
our interview with
Read
Chan Fay
Vaina, Social
Kara
Brand Marketing
Media
Collaboration
and
takes you on
Specialist
journey to build,
a
and
communicate
an effective
execute
Marketing
Brand
for you and
Strategy
business on your
your
is also her
Collaboration
and speciality
passion
built her own
having
My Mindful
business,
purely through
Year
From the
collaborating.
of that, Kara
success
offers mentoring
now
small business
to
as well as
owners
for Creative
workshops
to
Collaboration
your brand
maximise
THINK BIG
awareness.
our interview with
Read
Kara.
october
Maree Sortino
November
Fay Chan
december
Kara Vaina
The Social Secret Budgeting123 Kara Vaina
Social Media platforms.
your means.
successful.
Consistency

is an experienced,
Ingrid
and award
published
photographer,
winning
is passionate about
who
timeless
creating
for all women.
images
Photography is
Karm
photographer for
our
WBS Berwick
the
chapter
our interview with
Read
Ingrid
Artz Collective was
The
in 2000,
formed
as a
however
performer, I
professional
say I’ve been
would
my business as
running
personal brand and
my
professional
a
arts
performing
since I was
contractor
old, really. It
13yrs
strange but
sounds
when I started
that’s
paid for dance,
getting
our interview
Read
Ziggy
with
owns an online
Velda
- Almond Tree
shop
which
Designs,
in wall art and
specialises
Almond Tree
gifts.
set of her prints
Designs
included in the
were
TV Week Logie
2014
Gift Bags.
Awards
Tree Designs
Almond
have their products
often
in publications
featured
Home Beautiful and
like
Out.
Inside
our interview
Read
Velda
with
January
Ingrid Karm
February
Ziggy Clements
March
Kara Vaina
Karm
Photography
Artz Collective
Almond Tree
Desgins
acting and singing jobs
WINNERS 2018

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W
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