WBS Magazine - Issue 1

Smart Money
With
Solutions
from
Tips
Empowered
: 5 THINGS EVERY
PODCAST
BUSINESS CAN FIX TO
SMALL
LEADS TO THEIR
INCREASE
WEBSITE
W B S M A G A Z I N E
I S S U E 1 | 2 0 1 7
this issue:
In
ENTREPRENEURS
HOW
FEATURED: TINA OKEY
WP LAUNCH ME
CAN MANAGE THEIR
PERSONAL FINANCES
BUST THAT STRESS
Kinesiology
BONUS
eBook
Podcast
Free Downloads
Cheat Sheet
BUSINES BRANDING TIPS
By The Traction Factory
INTERNATIONAL
GUEST
W B S O C I E T Y . C O M
INTERVIEW

I S S U E 1 | W B S M A G A Z I N E
NOTE
FROM
CAZZ
Welcome to the first ever issue of the WBS
Magazine!
This issue is jam-packed with articles and tips
from an array of female entrepreneurs on
topics that are interesting, fun and will help you
grow - whether you are an experienced
business owner or just thinking about starting
up.
WBS is focused on not only just promoting &
supporting your business - we want to help you
grow your business by empowering you with
knowledge. Information is so important, and
with this magazine, our podcast, our events and
our website, we constantly pushing forwards to
give our members the tools to reach the stars.
WBS would like to thank all our members for
making all this possible. A special thank you to
our major sponsor, Bookit Bookkeeping, and to
every one of you who have supported WBS
over the last 5 years!
WBS Founder & CEO Cazzandra Bell
Editors The Upright Man & Cazzandra Bell
Columnists Tanya Knowles, Tracey Hall,
Carolyn King, Leanne Vanedlight, Obu Ramaraj
WBS Photographers
Eleanor Conduit
Dewinta Dandot Photography
Amazing You Portraits
Inspired Portraits
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IN THIS ISSUE:
Cover story 16
3 2
1 0
U S I N E S S
B
BRANDING FOR BEGINNERS
BUSINESS
TOP TIPS FOR COLD CALLING
7
E A L T H & W E L L B E I N G
H
0 6 BUST THAT STRESS
1 4
MOTIVATION FOR CHANGE
Social Pages 46
2 ALMOND TREE DESIGNS
2
SOOOBEAUTIFUL
2 5
2 8
HOW ENTREPRENEURS CAN MANAGE THEIR
M O N E Y
G I F T I D E A S
PERSONAL FINANCES
Contributors 4
4 WBS SOCIAL PAGES
6
5 2
NOTICEBOARD
4 2
1 2
0 8
1 3
2 7
BUSINESS WOMAN OF THE MONTH
MONTHLY TOP TIPS
M I S C E L L A N O U S
QUOTE OF THE MONTH
BECOME A WBS MEMBER
SUBSCRIBE TO MAGAZINE
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International Spotlight 36
-EBOOK
- CHEAT SHEET

Systems,
Marketing
and offline.
online
a heart attack.
had
took stock and
I
In January of
myself.
I launched Your
2015
to work. We love
want
we do!!
what
efficiency
accountability,
a willingness to
and
for ethics,
stands
and we do this
integrity
KNOWLES //
TANYA
TRACTION
THE
HALL //
TRACEY
IN DIRECT
EXCELLING
Tracey Hall is a highly
motivated business
woman who
demonstrates
assist others in reaching
their desired goals. She
is known for fostering a
cohesive spirit within
any team she leads.
Excelling in Direct Sales
with our online
programs and
SALES
C
C O N T R I B U T O R S
The Traction Factory
"Before starting my
drive marketing action
own biz, my
through the utilisation
background was in
of Intelligent
Sales/Marketing and
Training.
in October of 2014 I
mentoring program. We
do this because of
wanting to make the
direct selling industry
better and to help it be
more professional.
FACTORY
Joined up strategies
get results
decided to work for
CLICK TO SEE
COURSES AT THE
TRACTION FACTORY
Marketing Specialist.
We re branded our
business in January of
this year and it has
helped the business
take a turn in the
direction we now
C O N T R I B U T O R S | W B S O C I E T Y . C O M

KING //
CAROLYN
EMPOWERKIN
speaker and
Kinesiology,
facilitator and author of
workshop
Happiness -
Empowered
Bliss Beyond
Discovering
She has studied a
Depression.
of different Kinesiology
variety
LEAP and Primitive Reflexes
Gym,
continues to study different
and
She is a student of life
modalities.
is continues to read and learn
and
E C O M E A
B
O N T R I B U T O R !
C
RAMARAJ // SMART MONEY
OBU
SOLUTIONS
being time poor and
knowledge,
higher fees by focusing on low
paying
providing tools (my book,
by
on my website, apps on
information
and thoroughly
smartphones)
customer needs before
understanding
VANEDLIGHT
LEANNE
WEIGHTLOSS
NURTURE
weightloss
trainer,
She loves
consultant.
way they used to,
the
the way they want,
look
awesome, powerful,
way,
women,best version
vital
coaching is for busy,
and
women,
overwhelmed
selfcare with
health,
to feel great,
support
feeling healthy,
start
they deserve
because
WELLNESS
Leanne Vandeligt, is a
health coach, personal
KINESIOLOGY
helping women to feel
Carolyn is a Kinesiologist and
business owner of EmpowerKin
and be stronger in every
for them. Her support
techniques including Professional
who want to learn how
Kinesiology Practitioner, Brain
to use doable simple
about new things..
more than just
Money Solutions is a Mortgage
Smart
firm with a vision to help
Broking
with their mortgages. We
women
that women face three most
realise
problems – lack of
important
weightloss.
Want to
be a
contributor?
Be a WBS Member -
list here :
wbsociety.com
interest rate only. We focus on these
submit your work
cazz@wbsociety.com
P A G E 5 | W B S M A G A Z I N E
we can recommend a product.

BUST THAT
(well they do for
midnight
me).
organising posts,
massagers,
outs, workshops,
mail
It can all result
customers?
STRESS, STRESS, STRESS!
in
in a kinesiology session.
at
can dehydrate us,
Stress
water and it is
70%
for the functioning
essential
mental fatigue),
(alleviates
stress and enhances
relieves
It helps you to
confused.
and also to eliminate
relax
are two parts to this
There
Part 1 activates
exercise.
balance-related
the
restoring balance
muscles,
emotional stress.
after
part 2 offers a
While
for the
metaphor
of the brain’s
connection
through the
hemispheres
callosum and
corpus
deeper breathing
activates
relaxation.
and
Practical tips you can
use at home to help
relieve stress and
5
tension
health
STRESS
Written by CAROLYN KING //
Empowered Kinesiology
Life can be full on, especially
when you’re running a
business.
It can be difficult to switch
off with ideas whirling
through you head at all
times of the day, including
You’ll find your ESR Points
Sipping water helps to
above the centre of each
restore hydration, especially
when we let the water sit in
eyebrow and halfway to
your hairline. (You might feel
our mouths to absorb a little
a slight bulge). Gently place
before we gulp it down.
Answering emails, Facebook
three fingers of each hand
We are made up of about
over these points. Close your
attending networking
eyes and take ten deep
life can all become too
of our neural pathways. It
Hook ups
events as well as living your
breaths
much.
improves concentration
3
Where do you start? What is
the most important thing?
communication and social
skills - all of which we need
How do I get more
when we are running a
Drink Water
Emotional Stress
Response (ESR)
business.
1
so not strictly a
OK
This technique brings you
2
into the present moment
kinesiology tip but it is
and helps to calm you when
something we always look
feeling overwhelmed or
meaning our brain is also
feelings of anger or sadness.
getting dehydrated.
H E A L T H & W E L L B E I N G | W B S O C I E T Y . C O M

fingers. Bring your hands up
hands, arms, and legs. Bring
lightly. Keep your eyes
lobe. Repeat three or more
Group
Facebook
Empowerkin
Meet the writer
To do part 1 cross one ankle
over the other. Extend your
arms crossing one wrist over
5
Auriculars
the other. Bring your palms
together and interlace your
toward your chin. Sit quietly
for a minute with your eyes
closed while you breathe
deeply.
This technique stimulates
reflex points that enhance
Carolyn is a Kinesiologist,
For part 2 uncross your
hearing and understanding.
It also helps to relax the
and owner and founder of
your hands together with
shoulder and neck muscles
EmpowerKin Kinesiology.
your fingertips touching
She is also a Speaker,
Meditation Facilitator,
So if you have a tight neck
Workshop Facilitator, Host
closed & breathe deeply.
Yawning 4
actually interrupts
Yawning
this first and see if it can
try
release the tension.
help
do this technique move
To
head from side to side
your
Enlightened
on
author of
Conversations,
Happiness -
Empowered
Bliss Beyond
Discovering
and notice any tension you
our stress response
may be holding onto. Use
providing relief from stress.
Depression and has coauthored
multiple other
your thumbs and index
books.
It also help us to relax our
fingers to pull your ears
vision and facial muscles,
gently back and unroll
Carolyn King is on a mission
plus it’s fun to do!
them. Begin at the top of
to help people find real and
the ear and massage down
Put the fingertips of each
and around the curve,
lasting happiness and is
especially passionate about
hand on any tight spots you
ending with the bottom
may feel along your jaw line
helping those that have hit
their rock bottom. She has
times..
studied a variety of different
Kinesiology techniques
including Professional
buy now
Kinesiology Practitioner,
Brain Gym, LEAP and
Primitive Reflexes and
continues to study different
modalities.
Make a deep, relaxed
yawning sound, opening the
back of your throat as wide
Connect
as you can as you gently
stroke away any tension
under your fingertips.
Facebook Page
Instagram
Repeat three or more times
Empowered Happiness
or until your eyes begin to
tear or you actually yawn.
P A G E 7 | W B S M A G A Z I N E

"
01
OF THE MONTH
QUOTE

01
"

7 TOP TIPS FOR
COLD CALLING
1
your prospects -
Research
Tracey Hall
by
In Direct
Excelling
20-year-old
Marianne Teigen
recently published
her first young
adult novel, and
in only a month,
it has reached the
New York Times
Bestsellers list.
Business development
Sales
Practicing your elevator
Google them, check them
pitch and refining your
out on Linkedin, see if you
message gives you better
can find them or Facebook
opportunities to get
old calling is still a
and also have a look at
popular sales and lead
C
through to your prospects
other platforms: eg:
and have them interested
generation tool. The reason
Snapchat, Instagram,
in what you have to say.
for this is that it works.
Pintrest.
However, many people are
scared of cold-calling
This preliminary research
prospects. Picking up the
makes your conversations
3
Map the Conversation you
phone and making a call is
easier as you have some
fearful for some people.
want to have in advance -
information about your
There will be key points
prospects that may be
In order to make this easier
that you definitely want to
useful for rapport building.
for you, we’ve shared our 7
get across to prospects. You
should map out your
top tips in this article.
They’re listed below:
conversations to give
yourself a clear
2
Have a script - You should
understanding of what
work from a script. Having a
information you need to
script and practicing it
ensure your prospects hear.
ensures that you get the
messages across to your
Before you pick up the
audience in a better way.
phone, spend some time
calling is still
"Cold
popular sales and
a
researching your prospects.
generation
lead
tool".
B U S I N E S S D E V E L O P M E N T | W B S O C I E T Y . C O M

Have pre- prepared
Make sure the value is
4 5 6
Measure your actions and
answers for common
understood before price is
your results - You need to
questions - Chances are
measure the number of
even discussed - An ideal
that your prospects will
prospects that you call and
sales conversation will have
have objections and
your prospects agreeing to
track your results. You
sign up before cost is even
questions. Chances are
should track your
that, if you spend 30
conversion ratio - the ratio
discussed. If a prospect is
minutes thinking about
asking about “cost” then
of calls that lead to
these objections you will
you’re not sharing the value
appointments and the
come up with the same
well enough with your
number of appointments
lists that your prospects
prospects.
that close. Eg: 10 calls gets
are likely to come up with.
me 1 appointment, the ratio
If this is happening too
is then 1 in 10.
You should make this list
and then have pre-
prepared answers for when
they come up.
7
Get continuously educated
“
often you need to make
sure that you reassess and,
potentially, rewrite your
scripts.
Gift for You!
e.
”
about sales - Continuous
education allows you to
improve your
knowledge and improve
your results. You should be
regularly listening to
podcasts and reading
books.
Cold calling prospects
works but there are ways
to improve your results.
The 7 tips that we have
mentioned above will be
very helpful with your
direct sales business and
for your team.
P A G E 1 1 | W B S M A G A Z I N E

WBS MEMBER
TIPS
Top 8
We asked our members what their
#1 Expert Tip was this month.
C A L I B A - D E S I G N &
1
B R A N D I N G
"Know your target market!
Then keep everything from design,
branding and all communication
touch points consistent with
the target person in mind"
2 B I Z B U D D Y H U B
"Always be authentic and helpful, and
deliver on your promises.If you are
trying to get known in the community
don't only talk about your business or
advertise, get out there and engage,
do stuff in the community and be
known as someone of note. Someone
who people would love to do business
with.
People buy from people they like and
trust - the rest of the marketing is
just hype and BS"
S M A R T M O N E Y S O L U T I O N S
5
"Structure of a home loan and the
features that come with it are equally
important as the interest rate"
6
P E R P E T U A L H E A L T H
"Build relationships and look for a
genuine need"
"Always have a separate bank
account for your business...
sounds simple but makes a MASSIVE
difference to
your bookkeeping time and costs..."
3 B O O K I T B O O K K E E P I N G
4 I N 2 L I F E F I T N E S S
"Use your diary to make
appointments with yourself - put
your training times in and then
commit to making that meeting.
You wouldn't cancel a meeting with
your boss, so don't cancel your
meeting with yourself!!!"
7
8
K I N E T I C S O F S U C C E S S
"The most important resource in a
business is People and that includes the
business owner and their staff.
Look after this
resource well and your business will be
effortlessly propelled towards growth".
B U D G E T I N G 1 2 3
"Use cash - physical cash - for any of
your daily spending. Groceries,
petrol, coffee, incidentals. It's a great
indicative test to see how fast you
use $100's of dollars up. Cash is
Queen!"
T O P T I P S | W B S O C I E T Y . C O M
P A G E 1 2 | W B S M A G A Z I N E

on over to
Head
to learn more
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the
Society
SUCCESS
ACHIEVING
TOGETHER!
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WBS MEMBER?
wbsociety.com
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are your reasons for
What
change?
all have reasons why we
We
changes, and we all have
make
reasons - but really it is
different
the same. To make things
all
being discontented
Sometimes
a good thing, it’s a sign you
is
you want more for
know
that you are deserving
yourself,
it’s decided for you.
Othertimes,
body tells you in no
Your
terms (or our doctor
uncertain
that you must make
does)
do better, no longer
changes,
your needs, no longer
neglect
those nagging
ignore
symptoms.
there are times you
And
that you have to
recognise
a change to create
make
& balance; to reset &
harmony
body may say, “that’s
Your
The aches, pains,
enough”.
health, weight gain, poor
poor
unhappiness, it will
sleep,
give you the signs. It’s
always
to you if you listen or not,
up
it will show up in no
but
terms.,
uncertain
matters most to you?
What
are the real benefits and
What
your reasons look
Would
like this? (some real
something
wants, based on working
life
women for many years). I
with
to call this the benefits of
like
benefits – the real reasons
the
- fit in your clothes
Confidence
wear whatever you like
better,
- feel vibrant and feel
Vitality
healthy.
- love the way you look,
Love
your body, feel loved, give
love
- confident, active, strong,
Fitter
tired, better shape
less
well – better food, lose
Eat
feel in control, more
weight,
- purpose, positive
Happy
focus and clarity
thoughts,
- love yourself more,
Selfcare
yourself with kindness, like
treat
- value yourself, belief
Worthy
you have a lot to offer
that
– mindset that supports
Positive
vision, goals, dreams
your
– Calm, relaxed, sleep
Harmony
less overwhelm
well,
Motivation for change
T I P S F R O M W I T H L E A N N E V A N D E L I G H T
health & WELL BEING
love.
better for ourselves.
energy
Change
of better, it’s a process.
what do they mean for you?
you deserve,
we want to change.
repair.
H E A L T H & W E L L B E A I N G | W B S O C I E T Y . C O M

you started working on you, how much
If
would you feel? Know that
better
your return on
What’s
when you spend
investment
will happen if you invest in you
What
commit to your health?
or
goals, results and outcome will
What
get? you
in it for me and my family,
What’s
term to change
longer
it would mean to stay the
What
same?
not about weight loss. It’s about
It’s
what you see, feeling powerful,
liking
control. Fitness, weight loss are
in
we use to create change but it’s
tools
to give you some key actions to
sheet,
to start creating easy actions for
follow
for inspiration, healthy guidance
group
get you started .
to
"What’s holding
you back from
your best version?"
"What will happen if you invest in
you or commit to your health?"
Gift for You
CLICK TO RECEIVE GIFT
01
FREE 10 ways Healthy YOU, cheat
Your Bigger Picture
a energetic, healthy you all from your
home.
benefits around you, if you are
everyone
energetic, focused, clear,
happy,
CLICK TO GET HEALTHY
Support
committed, fitter women
02
FREE “Getting Healthy” Facebook
03
Work with Me
Lets chat about what your real wants
on you?
are and what feeling healthy can do
REALLY do for you.
Why?
04
I love helping women get fitter and
confident with their body. Doable
exercise at home. I’m about getting
results from nurturing your health and
your mind, with kindness not depriving
or criticising yourself
about how we got here in the
really
place and what’s holding you
first
back from your best version.
Nurture Weight
loss Wellness
YOUTH
MAGAZINE
P A G E 1 5 | W B S M A G A Z I N E

B S B U S I N E S S W O M A N
W
F T H E M O N T H -
O
i n a O k e y i s C o - F o u n d e r a n d
T
i x e l P e r f e c t i o n i s t ( g r a p h i c a n d
P
o r k e d a s a c o r p o r a t e g r a p h i c
W
n d w e b d e s i g n e r f o r m o r e t h a n
a
i n a l o v e s w o r k i n g w i t h w o r l d -
T
h a n g e r s , l i k e y o u r s e l f , t o h e l p
c
a k e t h e i r o n l i n e p r e s e n c e
m
h i n e . s
O V E R S T O R Y
f e a t u r i n g T I N A O K E Y
C
w e b d e s i g n e r ) a t W P L a u n c h M e .
"It's a great feeling to know that
someone else is acknowledging where
you are and what you’ve done in your
business” - Tina Okey
J A N U A R Y ' 1 7
1 0 y e a r s ,
C O V E R S T O R Y | W B S O C I E T Y . C O M
P A G E 1 6 | W B S M A G A Z I N E

WP Launch Me we’re known for our passion and
At
We’re able to capture the essence of a
energy.
onto a website and team that with a
business
user experience to build websites with a
strategic
on generating revenue. We’re experts in web
focus
and development and online marketing.
design
results we achieve for our clients has meant that
The
have grown quickly and our team has expanded
we
that, I worked for an organisation as a graphic
Before
web designer for over 10 years until I was made
and
while on maternity leave. It took me a
redundant
of months to get over it emotionally and then I
couple
could go back to the craziness of a 9-5 job where I
I
need to get up early, drop one child off at
would
and the other one off at before school care
daycare
repeat for after school care and only get to
then
weekends with my children, or I could start my
spend
business with flexible hours that suited my
own
now I get to have breakfast with my kids at home
So
do the school drop off and pick up with my
and
who just started school this year. On Friday’s I
eldest
time with my toddler and only work while he
spend
napping. This is the perfect balance for me and it
is
means the weekends are now completely
also
Interview
W I T H T I N A O K E Y
Tell us about WP Launch Me
lifestyle.
to include copywriting and digital marketing.
Why and when did you start
focused on family time only.
I started WP Launch Me in the last half of 2016.
“WP Launch Me we’re known
for our passion and energy”
your own business?
had a decision to make.
C O V E R S T O R Y | W B S O C I E T Y . C O M

GREAT THINGS
ARE DONE BY A
SERIES OF
SMALL THINGS
BROUGHT
TOGETHER -
C O V E R S T O R Y
WHAT IS
VINCENT
YOUR
FAVOURITE
VAN GOGH
QUOTE?

working hours around my
Flexible
and still contributing to the
family
income. Also, I’ve always
household
to show my children that
wanted
are other alternatives to
there
a job.
working
or who has been your
What
influence in
greatest
follow many entrepreneurs,
I
if I had to choose one it
however,
be Marie Forleo. I studied her
would
course, B-School, and I’m an
online
follower of hers, but the
avid
I made from the B-
connections
would you say is your
What
professional
greatest
looking at how far I have come
It’s
in less than one year in
along
the best advice you
What’s
received in business
have
you wish to pass on to
that
readers?
our
leadership and peak
From
expert, Anthony
performance
“80 percent of success is
Robbins:
to psychology—mindset, beliefs,
due
emotions—and only 20 percent is
and
to strategy—the specific steps
due
has been the most
What
marketing initiatives
effective
programs you have used to
or
your business?
promote
is one thing have you
What
as a small business
learned
that has served you
owner
over the years?
well
you have any new
Do
coming up?
projects
are currently working with a client
We
is on their way to taking on the
who
players in the fitness industry.
big
client is looking to shake up
Another
roadside assistance industry with a
the
concept. We’ll share more about
new
do you do for
What
fun/relaxation?
love to get outdoors, meditate
I
practice yoga.
and
would you say are the
What
three skills needed to be a
top
is a fear you face in
What
Have you overcome
business?
of the unknown has come up for
Fear
This is where a positive mindset
me.
been helpful and a daily guided
has
I think it’s really about
meditation.
has been the most
What
marketing initiatives
effective
programs you have used to
or
your business?
promote
To collaborate with like-minded
1.
owners.
business
To work with passionate business
2.
who appreciate quality work.
owners
To be booked out at least a month
3.
advance.
in
To surround myself with uplifting
4.
owners.
business
To work smarter and have fun along
5.
way. the
clients and my family and
Happy
friends.
many to list but the latest is The
Too
Leap by Gay Hendricks.
Big
you had to make
Have
sacrifices whilst
any
your business? If
running
what are they?
so,
sometimes working when it
Yes,
be family time.
should
yours, what
Excluding
or business do
company
admire the most and
you
why?
couldn’t choose just one business -
I
actually takes a special person
it
sheer determination to give
with
a go, so they
entrepreneurship
all be admired.
should
you see yourself and your
Where
see myself working with a team of
I
and becoming a one stop
experts
for all of their online
shop
requirements. We will be
marketing
for our outstanding work
known
customer service across the
and
do you measure your
How
in business?
success
Cont...
W I T H T I N A O K E Y
does being a business
What
mean to you?
owner
“we’re known
for our passion
and energy”
business and why?
School group has changed my life.
successful entrepreneur?
Positive mindset, passion and focus.
accomplishment to date?
it? How do you manage fear?
business while juggling a family.
finding what works for you though.
needed to accomplish a result”.
business in 10 years?
Definitely networking.
entire team.
What makes you happy?
Work smarter in the time you have.
Setting goals and then achieving them.
What is your favourite book?)
our other projects very soon!
P A G E 1 9 | W B S M A G A Z I N E

FIX TO INCREASE LEADS TO
CAN
WEBSITE
THEIR
VISIT WWW.WPLAUNCHME.COM/WBS/
TO DOWNLOAD FREE EBOOK
PODCAST
INTERVIEW WITH TINA OKEY FROM WP LAUNCH ME
THINGS EVERY SMALL BUSINESS
5
Click to listen!

TIME TO
SHOP

Shop unique
designs p.24
Product Spotlight
Almond
Tree
Designs
B Y V E L D A T A Y L O R C H A N
Gift Ideas
Hi everyone. My name is Velda and my
business is Almond Tree Designs. Almond
Tree Designs is a family-owned business
that’s been running since 2008. We design
and make a range of personalised and
handcrafted paper art frames that
celebrate and commemorate life’s special
events like the arrival of a newborn baby,
christenings, birthdays, graduations,
weddings and anniversaries. We also have a
range of inspirational prints to inspire and
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especially when life can get a little tough.
As a small business owner and mum of two
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G I F T I D E A S | W B S O C I E T Y . C O M

HANDCRAFTED
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with Almond Tree Designs
I am very passionate about our business and love
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to creating the actual paper artwork and framing our
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raising a young family can be a tough gig and I am so in
awe of the super mums who make it all look so easy! It’s
very inspiring! My main motivation, however, comes
from the 3 gorgeous men in my life. My husband has
been amazing, helping me with the business side of
things and being on standby during busy times when the
team need to frame and pack into the night! Meanwhile,
my two little boys (who are 5 and 3) have provided
mummy with endless amounts of inspiration. They’ve
also been known to help Mummy with customers at our
pop-up events and make very cute deliverymen too!
Our designs are created to look classic and
timeless, and our products are often bought as
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P A G E 2 3 | W B S M A G A Z I N E

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G I F T I D E A S | W B S O C I E T Y . C O M

S O O O B E A U T I F U L T R E A T S
W W W . S O O O B E A U T I F U L . C O M
OUR DEEPEST FEAR IS NOT THAT
WE ARE INADEQUATE.
OUR DEEPEST FEAR IS THAT WE ARE
POWERFUL BEYOND MEASURE.
IT IS OUR LIGHT, NOT OUR DARKNESS,
THAT MOST FRIGHTEN US.
WE ASK OURSELVES:
'WHO AM I TO BE BRILLIANT,
GORGEOUS, TALENTED AND
FABULOUS?'
ACTUALLY, WHO ARE YOU NOT TO BE?
NELSON MANDELA
Gorgeous One, take time out to relax
don't be so hard on yourself -
you're enough!
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P A G E 2 5 | W B S M A G A Z I N E

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W B S M A G A Z I N E | I S S U E 1
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"CHARGE
WHAT YOU
ARE
WORTH"
M O N E Y | W B S O C I E T Y . C O M

M o n e y
BY OBU FROM SMART MONEY SOLUTIONS
HOW ENTREPRENEURS
CAN MANAGE THEIR
PERSONAL FINANCES
OBU RAMARAJ, AKA ‘THE
MORTGAGE ANGEL’, IS THE
DIRECTOR OF SMART MONEY
SOLUTIONS, A MORTGAGE
BROKING FIRM HELPING FEMALE
PROFESSIONALS WITH THEIR
HOME LOANS. SHE IS ALSO THE
AUTHOR OF “SMART WOMEN,
SMART HOME LOANS”, BLOGGER
AND A SPEAKER
Most of us work in the corporate world
before we start our own business ventures.
When you work for someone, you are
pretty much guaranteed a regular income
– sometimes, even when there is less work
and when you take holidays too!
Entrepreneurial life is totally different in
that you are your own boss and you need
to pay yourself and also learn to manage
your money. When you just start out,
managing your finance is quite different to
managing it when you start making a lot of
money!
So, here are my top tips to learn to manage
your money without being lost!
P A G E 2 9 | W B S M A G A Z I N E

you first start your
When
there is the
business,
to reduce overhead
temptation
You think it is ok to use
costs.
personal account for your
your
and then at tax time,
business
can work it out. This is the
you
mistake any rookie
biggest
can make. It is
entrepreneur
good to have a separate
always
bank account. Even
business
you may pay a monthly
though
consider it a business cost,
fee,
come tax time, your
because
if you handle your money
Also,
way, it is easy to see how
this
If you know you have
compete.
talent, you should
the
new ones. Sometimes,
get
your prices gets rid
increasing
go ahead and charge what
So,
think you are worth!
you
M o n e y
SEPARATE BUSINESS
FUNDS FROM PERSONAL
FUNDS
"GO AHEAD
AND
CHARGE
WHAT YOU
THINK YOU
ARE
WORTH!"
will appreciate the
accountant
of it all.
efficiency
you are spending and
much
is left over to re-invest
what
the business or how much
into
can take home as your pay!
you
CHARGE WHAT YOU ARE
WORTH
when you start a
Normally
you are not sure if
business,
should charge market
you
or lower the price to
rates
definitely not undercharge!
when a business is
Even
they sometimes
established,
into a pattern of lower
get
just to retain clients or
charge
those clients who give you a
of
ache.
head
| W B S M A G A Z I N E
M O N E Y

is vital especially if you don’t
This
any background in financial
have
You are handling a
management.
now and as you grow
business
business, you need to have a
your
team of people around you.
good
yourself with a good
Surround
a book keeper, a
accountant,
planner, a mortgage
financial
– your dream team who
broker
support you and help you
will
your financial dreams. Do
achieve
businesses experience this.
Most
you are just starting, it is
When
harder until the cash starts
even
in. But after a year or two
rolling
business, you get to
in
your cash flow
understand
best tip I can give to smooth
The
cash flow is to get a budget
your
for your business every
done
This gives you an insight on
year.
vs profit. You can
expenditure
analyse if it is worth
also
money on all the
spending
you did last year in your
things
or if you need to
business
where your money goes.
change
things that don’t work
Discard
search ways to improve your
and
understand the trends so
but
can allocate money
you
to even putting away
expenses
to pay tax!
money
management. There are things to learn and you don’t
"UNDERSTAND THE
TRENDS SO YOU CAN
ALLOCATE MONEY
ACCORDINGLY"
Seek out advice
Smooth out your
cash flow
life is one with
Entrepreneurial
and downs in cash flow.
ups
"LEARN AS YOU GO"
Learn how to read
financial statements
not go for cheap, but the best!
As women, we generally tend to shy away from money
necessarily need to get a degree in accountancy or
better.
financial management to know them all. You just need to
know the essentials and you will get the hang of it all by
the time that your business grows. Use your dream team
to ask questions and learn as you go!
Congratulations on your new business or even if you are a
seasoned entrepreneur and been in business for a while. I
hope these tips help you in managing your cash flow
better and keep going for your dreams!
For more information visit
cash flow.
www.smartmoneysolutions.com.au
smooth cash flow may not
A
constant monthly income,
mean
Facebook
for all your business
accordingly
– from paying salary to
needs
By Obu Ramaraj
Twitter
P A G E 3 1 | W B S M A G A Z I N E

BUSINESS BRANDING
business development
FOR BEGINNERS
written by Tanya Knowles from The Traction Factory
You can’t walk down
the street without
absorbing brands
We see business branding all
around us and from the moment we
wake until we go to sleep.
You can’t walk down the street
without absorbing brands and their
images whether you like it or not!
Each journey along the freeway
introduces us to more with
billboards and even the sides of
buildings being utilised. Sitting at a
bus shelter thrusts at us more
business branding.
Some brands are more noticeable
than others, some have lots of
promotion and others not so much.
It’s possible that Facebook isn’t
seen as a brand now because it’s
such an integral part of our lives,
but it is. They don’t need to
promote their brand because they
have such a wide reach into our
lives. Ever present if you like.
To conquer the world with your
brand you need a solid product or
service. With that in mind here are
a few simple techniques that can
see you rocket to success.
Where to start?
B U S I N E S S D E V E L O P M E N T | W B S O C I E T Y . C O M

"With no exceptions the
main key to brand success
is trust"
The
building
blocks of
business
branding
The top brands all have 3 or more of the
following in common:
• Awareness.
• Perception of the brand.
• Agreement that the product exists and is
workable.
• Understanding of how the product works.
• Correct positioning of the product in the
correct marketplace.
• Simplicity of design and use.
• Usefulness in solving a problem or
satisfying a desire.
If you take all of the above what do they add
up to?
Trust
With no exceptions the main key to brand
success is trust!
For years clients have been asking me
what’s the simplest way to having a great
brand. I’d tell them that hard, honest work
would get them a brand they could be proud
of. Then I realised that the whole subject of
branding boils down to just one word: trust.
How do we start to build trust?

"Social media is a PR channel and
one of the fastest ways to execute
a PR campaign today"
A PR campaign is not too dissimilar
to a marketing campaign since they
are both pushing messages. A PR
campaign doesn’t try to sell
anything though – it’s awareness
only.
Social media is a PR channel and
one of the fastest ways to execute a
PR campaign today. Selling on social
media is generally not cost effective
because it’s a social environment.
This social environment is the
perfect place for PR though!
"My advice is to hire a PR professional who
can create a campaign specifically for your
brand. "
PR to build trust
Knowing that trust is the key to
business branding is one thing, but
gaining the trust is another matter.
The fastest way to gain trust is with
great PR.
Most people use PR wisely and
honestly and true to it’s definition.
So Public Relations, or relaying
information to the public to inform
and enlighten is the best we came
up with!
My advice is to hire a PR
professional who can create a
campaign specifically for your
brand. He or she can then
implement and manage it. You’ll
save yourself a lot of headaches if
you get someone else to do this part
of the job.
For a PR campaign to be effective
you need to assume your position in
the marketplace..
PR often gets a bad rap because
some people use it to cover up bad
things or to make bad things more
palatable. An example of that is
politicians of course. But that’s a
minority.
PR can be a slippery fish. If bad
reports of your brand start to
creep in and are unnoticed and
unresolved this will lead to
problems. You need to be on top of
any PR campaign you activate.
B U S I N E S S D E V E L O P M E N T | W B S O C I E T Y . C O M

Positioning your
Business
Branding
Before a PR campaign can be put in place
you have to know what your branding
position is going to be.
A branding position is how you intend your
product to be viewed and interpreted. For
example: Are you going to position towards
the competition, as in “My product is like
the competition”? Or position against the
competition; “My products are better than
the competition”?
There are many more positioning stances to
learn before you become a black belt but
getting this right is the key to a great
campaign.
How do you work out what position is going
to work best?
Here’s a real life example:
Time Warner provided Internet
connections in Mid West USA. A new
company came along trying to break into
the market. The new company ran a survey
to find out what people wanted from an
Internet provider. The answer they got was
speed.
Now they knew speed was the desired goal
a position can now be worked out. However
one last thing is required, a symbol to use in
the branding. Another survey was designed
to find out what people in the Mid West
think of when they think of speed.
In this case it was a Daytona racing car. In
another area the result would have been
different I am sure.
Now they know what the target market wants (fast
internet) and what they think is fast (Daytona racing
car). A position can now be taken, and the new
company decided to position against Time Warner.
How? Well, a classic image / brand for Time Warner is
Roadrunner. The new company ran adverts showing
the Daytona racing car going faster than Roadrunner.
The result? The new company took 50% of the Mid
West market within a year!
So the key takeaway point here is that surveys are the
best way to find out which position is going to work
best for you. They give you some solid foundations on
which to base your PR campaign.
Branding like
Madison Avenue
In summary, a brand is built by building trust with your
target market.
To get trust you have to raise awareness of your product
or service. This is achieved using Public Relations.
To ensure you engage with your target market you’ll
need a position, a stance. To figure out the best position
for your product or service run a survey. Find out what
people want and why they want it.
There you go, you are a branding expert now!
"branding position is how you
intend your product to be viewed
and interpreted"
The Traction
Factory
Tanya Knowles
Communications Director, The
Traction Factory
03 9394 7930 // 0475 471
229
tanya@tractionfactory.com.au
www.tractionfactory.com.au
P A G E 3 5 | W B S M A G A Z I N E

MEDTECH
INDUSTRY
KAUR - CONSULTANT/CHIEF COMMUNICATION AND
PETRA
MANAGER AT BRIGHTER.
MARKETING
ABOUT BRIGHTER.
We are a human innovation company.
In the first of our International Interviews series,
we bring you a window into the world of
Petra Kaur
Brighter is a Swedish company, listed on
Nasdaq First North in Stockholm.
Brighter aims to become a leader in
mobile health and data-driven healthcare.
Above all, we want to contribute to a
clearer picture of the health of the
individual. By managing data
from various online medical devices and
MEMBER OF THE BOARD BRIGHTER.
tools, we provide the user with reliable
Bio: 47 years young Mother of 2 boys 17 and 10 yrs.
and vital information that they can then
Swedish. Lives in Malta and work remotely with a
choose to share in a smart and easy way.
mobile health tech company in Stockholm, Brighter
AB.
Our first offer to the market will be Actiste.
Education: MSc Biology at Umeå University.
Research in Pharmacology, The Karolinska Institute.
from different positions within sales and
Experience
in the pharmaceutical industry, Astra
marketing
and Sanofi, and in advertising as Account
Zeneca
at Nightingale & Blue Skate, Head of health
Director
Account Director at Ogilvy/INGO, Senior digital
and
at Great Clarity.
strategist
Consultant/Chief Communication and
Present:
Manager at Brighter.
Marketing
of the Board Brighter.
Member
& Actiste.com
Brighter.se
“Brighter aims to
become a leader in
mobile health and
data-driven
healthcare.”
Other assignments: Member of the Board Camanio
Care. Camaniocare.com
EXPLORER
I N T E R N A T I O N A L S P O T L I G H T | W B S O C I E T Y . C O M

DIABETES
–DIABETES MANAGEMENT
ACTISTE
A SERVICE.
AS
Actiste
MANAGEMENT
S
Actiste brings together all the most important
functions that insulin-dependent diabetics need in
their daily lives. Mobile-connected from anywhere in
the world, Actiste also allows the user to remotely
share their blood sugar, meal and insulin values. It’s all
about making life simpler and increasing the quality of
treatment for people living with diabetes. Over time, all
the data gathered by Actiste will contribute to even
deeper understanding of the best ways to treat
diabetes. Actiste has a unique opportunity to connect
the user with the caregivers, friends or family. This
increases the user’s quality of life and motivation for
care, while also providing the caregiver with the right
information for optimal treatment.
P A G E 3 7 | W B S M A G A Z I N E

A
HUMAN
INNOVATION
COMPANY
BRIGHTER.SE

in a company where I can develop and learn,
work
my core competencies & be surrounded by
use
is built with an entrepreneurial spirit and
Brighter
business ambition goes hand in hand with my
our
objectives. I want to work with techie,
personal
& smart digital solutions with new
user-friendly
& products that are able to drive behavioural
ideas
and make a real difference for people.
change
first challenge in my role as CCO/CMO was to
The
a new brand platform and a brand strategy
create
allowed us to scale the business. In 4 months
that
settled a new brand platform, created a naming
we
communication strategy and implemented it in
&
marketing channels, website, & social media
our
we still are in the investment and developing
Since
resources are limited and every investment
phase,
to be prioritised & constantly evaluated, is it
has
a nice feature or is it a must have? To be or not
just
be – that’s the question - this also applies to med
to
marketing.
tech
in a developing and entrepreneurial
Working
can mean quick and dramatic changes -
company
"deal with it" & not lose focus or faith, I hold on
to
basic strategy fundaments that I learnt to
to
while working at Ogilvy as Account
appreciate
Director.
Set clear objectives.
1.
Identify why “we are who we are”
2.
What “we want to achieve” and
3.
How “we reach there”.
4.
helpful and fundamental mindset is to be
Another
oriented, identify the drivers & barriers, their
user
and the behaviour and based on that, decide
needs
“how”.
the
weeks ago we pre-launched Actiste, the device is
3
not available on the market, so we had to find a
still
to make the visitor/viewer aware, curious to
way
Actiste and get engaged.
explore
out Actiste.com and see a part of the
Check
an interactive “3D engagement” area. We
solution
developed a mixed reality app that enhances
also
experience by projecting the device on a
the
screen when holding the camera over
smartphone
business card which enables you to interact with
a
tool by clicking on the screen. This is a super
the
and attractive way to demonstrate the device
fun
in face to face meetings, but a bit far
especially
for online communication since you need
fetched
visitors of our demo events got, of course, their
All
virtual Actiste to bring home and play with.
own
activity is capturing pretty much what
That
and marketing are all about to me
communication
a call to action, we offer anyone that is
As
in diabetes to become an Actiste
interested
Imagine a library where the majority of
Pioneer.
and books are exactly what you are
articles
in and that you also can share your
interested
or thoughts with those who are like you.
experience
are building a community on a recently
We
AI-based platform for data driven
developed
marketing. In the mix of marketing and
content
activities, we also work hard to
communication
the shareholder communication with
support
press messages etc.
newsletters,
WORKING FOR BRIGHTER
chose to work with Brighter because it is a
I
driven by values that I share. I wanted to
company
“Working in a developing and
entrepreneurial company
can mean quick and
dramatic changes. ”
creative people in an innovative environment.
to print a picture, to be able to use the app.
- engage, educate and encourage making decisions.
P A G E 3 9 | W B S M A G A Z I N E

LOOKS
BRIGHTER
KAUR
PETRA
COMMUNICATION & MARKETING
CONSULTANT/CHIEF
AT BRIGHTER
MANAGER
OF THE BOARD BRIGHTER
MEMBER
the future
The future is just around the corner and a lot of interesting things
are happening. We are planning for launch in Sweden and
expansion to other markets as south East Asia. For example next
week we are representing Swedish innovation with in health tech
and IOT in Jakarta, Indonesia. Brighter will be a part of the official
business delegation and the King and Queen of Sweden will also
participate in the program.
– I think the future looks Brighter!
BRIGHTER.SE & ACTISTE.COM
I N T E R N A T I O N A L S P O T L I G H T | W B S O C I E T Y . C O M

WBS MEMBERS AREA
WBS MEMBERS AREA
WBS MEMBERS AREA
WBS MEMBERS AREA
WBS MEMBERS AREA
WBS MEMBERS AREA
WBS MEMBERS AREA
WBS MEMBERS AREA

WANT
WIN? TO
YOU NEED TO BE A WBS MEMBER
*
NOMINATE YOURSELF OR ANOTHER BUSINESS
*
WOMAN
KEEP A HIGH STANDARD IN YOUR BUSINESS
*
PRACTICES
A SUPPORTIVE & ACTIVE MEMBER
*BE
V
Send nominationS
by
10th of the Month
Monthly
WINNER
WBS BUSINESS WOMAN OF THE MONTH
P A G E 4 2 | W B S O C I E T Y . C O M
Send Nominations
hello@wbsociety.com

AND THE
WINNERS
ARE...

Okey is Co-Founder
Tina
Pixel Perfectionist
and
and web
(graphic
at WP Launch
designer)
She has worked as a
Me.
graphic and
corporate
designer for more
web
10 years, but
than
loves working
ultimately
world-changers,
with
yourself, to help
like
their online
make
our interview with
Read
Tina.
WINNers 2017
is passionate
Karen
providing
about
to people
information
how they can use
on
that don’t
products
the harmful
contain
found in most
toxins
marketed
mass
simply switching
By
they can access
stores,
that are better
products
them and their
for
our interview with
Read
Karen
is an entrepreneur
Anna
currently is the
who
of 3 businesses
director
Citrus Fitness Australia,
–
Australian Health
The
Wellness Co. and
and
Q Corpin
Anna
International.
is a heart-centred
She
fitness and
health,
professional
medical
is on a mission to
who
women on
educate
Fitness,
Health,
Mindset,
Nutrition,
and Fierce Self
Lifestyle
our Interview with
Read
Q Corpin
Anna
13
January
Tina Okey
February
Karen Buttery
March
Anna Q Corpin
WP Launch Me Perpetual Health Citrus Fitness
household brands.
presence shine.
families.
Love.
W B S B U S I N E S S W O M A N | W B S O C I E T Y . C O M

starting in 2009,
Since
Bookkeeping has
Bookit
from one
grown
to a team,
bookkeeper
to help businesses
ready
and small.
big
take care of
They
from straight
everything
data entry to
forward
preparation,
BAS
& everything
lodgement
between.
in
our interview with
Read
Karen:
helps her clients
Tresna
money, find the
save
possible product to
best
their needs and will
suit
the distance with
travel
and beyond.
them
works with
Tresna
who either
customers
to buy a home or
want
property or
investment
our interview with
Read
Tresna.
hello@wbsociety.com
A G E 4 4 | W B S M A G A Z I N E
P
April
Karen Kennedy
May
Tresna McNally
June
???????
Bookit
Bookkeeping
Tresna McNally
Aussie Home
Loans
Please send
your
nominations
already has!
by the 10th
of the
Month.

26
WBS
SOCIAL
PAGES
MARCH
Point Cook
.....event team
Host
Karen Kennedy from
Bookit Bookkeeping
Guest speaker
Anna from Citrus Fitness
and Anna Q Corpin
Guest speaker
1
Liz Thompson from
Caliba
Photographer
Lorraine from
Amazing You
Portraits.
Cazzandra Bell
Thank you to all our WBS
Members who attended
this event. Dates to follow
23rd June - Berwick
21st July - Point Cook
# W B S E V E N T
W B S S O C I A L P A G E S | W B S O C I E T Y . C O M

Berwick
WBS
SOCIAL
PAGES
april
.....event team
Host
Karen Buttery from
Perpetual Health
Guest speaker
Fay Chan from
Budgeting123
Guest speaker
1
Samantha Jansen from
Platform 4 Success
Guest speaker
Tina Horwood
from Body FIT
Melbourne
Photographer
Ingrid Karm from Karm
Photography
# W B S E V E N T
W B S S O C I A L P A G E S | W B S O C I E T Y . C O M

P A G E 4 9 | W B S M A G A Z I N E

ultimate roadtrip guide
The
the best routes in North
to
FU
ER
AE
TD
TO
WHERE
NEXT?
America and beyond

on the 21st July
Held
for more details
Click
Small Changes To Increase Leads
5
Your Website – WP Launch Me
To
June
23rd
for more details
click
Kids Werribee/
Impressionable
Franchise - click for more
Geelong
out our website for our full
Check
of products.
range
#wbsmembers can claim or
Only
- click to claim
submit
a WBS Event in your
Host
community.
NOTICE
BOARD
04 BUSINESS 4
SALE
info
01 #WBSEVENT
POINT COOK
05 #WBSOFFERS
www.impressionablekids.com.au
02 LISTEN TO THE
#WBSPODCAST
03 #WBSEVENT
BERWICK
06 WANT TO BE A
#WBSLEADER?
Email cazz@wbsociety.com

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NEXT TIME!
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