WBS Magazine - Issue 2

Kinetics of
With
Success
from
Tips
123
Budgeting
: TEAMING UP FOR
PODCAST
SUCCESS
HILKE'S
WITH
HEALTH!
W B S M A G A Z I N E
I S S U E 2 | 2 0 1 7
this issue:
In
STAFF TURNOVER
HIGH
FEATURED: KAREN KENNEDY
OF BOOKIT BOOKKEEPING
EQUALS LOWER
BUSINESS OUTPUT
BUDGET BLOWOUTS
BONUS
Podcast
Free Downloads
Recipe's
PERSONAL JOURNEY
by Kara Vaina
UP SOME
WHIP
BALLS
BLISS
W B S O C I E T Y . C O M
Photo: Karm Photography

I S S U E 2 | W B S M A G A Z I N E
NOTE
FROM
CAZZ
Welcome to the second issue of the WBS
Magazine!
This issue is jam-packed with articles and tips
from an array of female entrepreneurs on topics
that are interesting, fun and will help you grow -
whether you are an experienced business owner
or just thinking about starting up.
WBS is focused on not only just promoting &
supporting your business - we want to help you
grow your business by empowering you with
knowledge. Information is so important, and
with this magazine, our podcast, our events and
our website, we constantly pushing forwards to
give our members the tools to reach the stars.
WBS would like to thank all our members for
making all this possible. A special thank you to
our major sponsor, Bookit Bookkeeping, and to
every one of you who have supported WBS over
the last 5 years!
WBS Founder & CEO Cazzandra Bell
Editors The Upright Man & Cazzandra Bell
Columnists Kara Vaina, Bec Stenner, Veronica
Kypros, Fay Chan, Christina, Amy Huebner, Hilke
Legenhausen, Kirti Dube, Pilar Rodriguez
WBS Photographers
Eleanor Conduit
Dewinta Dandot Photography
Amazing You Portraits
Inspired Portraits
Karm Photography
CLICK TO SUBSCRIBE!

STAFF TURNOVER = LOW
HIGH
OUTPUT
ORGANISATIONAL
- PODCAST
IN THIS ISSUE:
4 0
B U S I N E S S
Cover story 17
0 7 HILKE'S HEALTHY BEYOND BLISS BALLS
H E A L T H & W E L L B E I N G
3 0
5 STEPS FOR PUTTING YOUR BABY TO SLEEP
Social Pages 48
3 ALMOND TREE DESIGNS
4
SOOOBEAUTIFUL
3 5
2 2
BUDGET BLOWOUTS - 4 TYPES OF BLACK
M O N E Y
G I F T I D E A S
HOLES IN FAMILY BUDGETS
Contributors 4
4 WBS SOCIAL PAGES
8
4 7
NOTICEBOARD
5 4
2 6
0 8
2 7
1 0
BUSINESS WOMAN OF THE MONTH
MONTHLY TOP TIPS
M I S C E L L A N O U S
QUOTE OF THE MONTH
BECOME A WBS MEMBER
WBS BUSINESS LIBRARY
M E M B E R S A R E A
BONUS: THIS MAGAZINE CONTAINS
Personal Story 11
- SPENDBUDDY DOWNLOAD
- AWESOMENESS

Vaina, Social Media Brand Marketing and
Kara
Specialist takes you on a journey to
Collaboration
communicate and execute an effective Brand
build,
Strategy for you and your business on your
Marketing
is also her passion and speciality
Collaboration
built her own business, My Mindful Year
having
through collaborating. From the success of
purely
Kara now offers mentoring to small business
that,
as well as workshops for Creative
owners
to maximise your brand awareness.
Collaboration
Stenner is the founder of Social Status Mgt.
Bec
is all about helping you ditch the feelings of
Bec
overwhelmed, frustrated. Together you will
being
through the maze of brand development
navigate
has a story to tell & Bec helps you find
Everyone
brands own unique & authentic voice
your
I'm Fay! I am a financial readiness coach, mum
Hi,
an avid writer. I am very passionate about
and
personal money matters. Whether you
everyday,
trying to buy your first home, second home or
are
to clear some debt before making an
needing
I am here to help. I also specialise in
investment
clear and easy to follow budgets for
providing
families and singles.
both
KARA VAINA
Social Media platforms.
THINK BIG!
BEC STENNER//SOCIAL STATUS
MGT
& social media.
FAY CHAN//BUDGETING123
CONTRIBUTORS

am a commercial insurance broker. Simply put,
I
Insurance means business insurance – it’s
Commercial
anything except your general house & car
basically
which is readily available online via many
insurance
is complicated. If you are running a business,
Insurance
are better off using a broker, as they can help you
you
your risks and know which insurance products are
assess
suitable for your situation. You won’t pay any
most
by using a broker – they are paid by commissions
extra
the insurers they place their business with.
from
training in Aromatherapy and using
After
oils everyday the passion grew to create
essential
skincare for the family. Often
natural
creative thoughts come from moments of time
my
exploring beautiful coastal seas or the bush
out
in the Blue Mountains, a favourite saying for
here
“Sea Air the best Aromatherapy” don’t forget
me,
take time out and recharge your mind. It’s
to
to be positive about your dreams and
important
in your product.
believe
I’m Amy Huebner. I am a mother of two young
Hi,
– Joel and his little brother Kayden. Prior to
boys
my children, my background was in Human
having
and Project Management. I am now a
Resources
Sleep Sense Consultant, and I can
Certified
say ‘I love my job’.
officially
TALENTED WBS MEMBERS
VERONICA//CENETA INSURANCE
SERVICES
different providers.
CHRISTINA//BOEA
AMY//HUSHABYE BABY
Want to
be a contributor?
You need to be a WBS
Member : wbsociety.com
submit your work
cazz@wbsociety.com

ackground is in Acupuncture, Nutritional Therapy,
My
and other remedial therapies, as well as
Coaching
am a body confidence specialist. As a holistic health
I
I help stressed out women remove those
coach,
extra kilos, recharge their energy and feel
frustrating
confident in their body. My passion is seeing
more
is the founder owner of Kinetics of Success
Kirti
franchisee owner of Lynn’s Learning Point
and
Kirti has an MBA (Marketing), Post-
cook.
in Computer Applications and a
Graduation
of Success works towards transforming
Kinetics
perception about life’s challenges
people’s
proven techniques and also provides
through
with tools that enable them, empower them
them
take action in the real world and move towards
to
of their dreams
fulfilment
my name is Pili, I am a qualified Massage Therapist I
Hi,
that in life all we really want is to FEEL GOOD.
believe
is focused on making high-quality Skin
SoooBeautiful
Products & Aromatherapy Products for your home
Care
we strive to providing the best service to achieve
and
satisfaction - we will do everything we can to
customer
BECOME A CONTRIBUTOR!
HILKE//HILKE'S HEALTH
Primary Teaching.
women feel more powerful and in control of their body.
KIRTI//KINETICS OF SUCCESS
Bachelors of Science (Bio-Chemistry)
PILAR//SOOOBEAUTIFUL
With this in mind SoooBeautiful was born.
meet your expectations.
Want to
be a contributor?
You need to be a WBS
Member: wbsociety.com
submit your work
cazz@wbsociety.com

Healthy
Hilke's
Bliss Balls
Beyond
Soaked
Dates
Cacao
Powder
Cooked
Beans
Vanilla
Essence
DIRECTIONS
Ingredients:
pre-soaked dates (I used freshly brewed
160g
decaf)
ground flaxseeds 70g cooked beans
30g
kind) (any
Method:
Blitz in blender until you get the desired
1.
consistency.
Roll into bite-sized balls.
2.
Store in air-tight container in the fridge.
3.
Pop in mouth, close eyes, be transported
4.
Guten
Appetite!
INGREDIENTS
Cinnamon
Cinnamon and Vanilla Essence
160G
30g Cacao powder 170g rolled oats
30G
Rolled Oats
170G
Flaxseeds
30G
beyond-bliss-
to
boundaries!
70G
P A G E 7 | W B S M A G A Z I N E

"
QUOTE
01
OF THE MONTH

DON'T
COMPARE
YOURSELF TO
OTHERS
REMEMBER,
YOUR START
LINE AND HOW
FAR YOU HAVE
COME

Business
Library
1 .
THE 4 HOUR WORK WEEK
Whether your dream is escaping the rat
race, experiencing high-end world travel,
earning a monthly five-figure income with
zero management, or just living more and
working less, this book is the blueprint.
2 .
SCALING UP
How a Few Companies Make It...and Why the
Rest Don't
3 .
SECRETS OF INFLUENTIAL
PEOPLE:
50 Techniques to Persuade People
4 .
SHE MEANS BUSINESS
Turn Your Ideas into Reality and Become a
Wildly Successful Entrepreneur
5 .
NO B.S. TIME MANAGEMENT
FOR ENTREPRENEURS:
The Ultimate No Holds Barred Kick Butt
Take No Prisoners Guide to Time
Productivity and Sanity
6 .
WORDS THAT SELL
More than 6000 Entries to Help You
Promote Your Products, Services, and Ideas
*Next Issue we will be featuring 5 books written by WBS member
Check out more of the WBS Business Library

AN
ISOLATED
MOTHERS
JOURNEY
TO
SUCCESS
personal story
W R I T T E N B Y K A R A V A I N A
You started your
business from home to
work around your kids,
but after 6 months you
are struggling to juggle
everything; and to stay
focused on your
business, and life in
general.
I understand you! I’ve
been there too and
sometimes, I still am.
What I disliked most was
the isolation I felt
working on my own as
well as struggling to deal
with a unique and
challenging toddler.
It was supposed to be
fun... right?
It was 3 and a half years ago
when I made the decision to
join a Direct Sales / MLM
company so I could earn some
income whilst I stayed home
with my newborn baby. Little
did they tell me I’d spend
more time trying to build the
business than actually with
my child. This was a company
where I’d met so many
amazing people, who inspired
and motivated me, yet I felt so
isolated at home with my
baby.
I just struggled. I couldn’t put
my finger on what it was or
why, but I just didn’t have my
shit together. Seemingly on
social media everyone
thought my life was good. I
bragged, I posted about the
good times and fun things,
posted the inspirational
quotes that everyone was
sharing on Facebook, yet I
struggled behind closed doors
and couldn’t bring myself to
tell anyone or talk about it.
I had a 5 year old son who was
excelling at school, who was
placid, sensitive and loving that
was easy to parent. But all of a
sudden I also had a 10 month
old who would scream, and
scream, and scream and have
complete meltdowns…….who
knew that Thor could show up
in a 10 month old child and I’d
have to put my Hulk suit on to
contain him.
I wasn’t coping. I’d cry, I’d
scream back, I’d cry again and
then I’d cry some more. He
didn’t scream from hunger, as
he was thriving. It was sheer
determination to break me... or
that’s what I felt anyway. What
I’ve since learnt (as it continued
on but the tantrums and
behavior have improved) is that
he’s a very determined boy to
get his own way and lacks the
verbal language to
communicate.
P E R S O N A L S T O R Y | W B S O C I E T Y . C O M

It was at this time I started
drawing again. Something I’d
do when I was a little girl, in
my room with the music on
because it took me to a
magical place of freedom. It
gave me clarity and a chance
to be me…….and now
FREEDOM of a child I felt I
couldn’t parent. I felt
completely isolated, like
friends didn’t understand me,
a husband that didn’t quite get
it (because I was never the
crying type) and most of all I
didn’t get ME. I didn’t want to
talk about it because who on
earth wants to talk to a mother
that doesn’t have her shit
together. Or so I told myself.
I’m wondering if you’ve ever
felt this way?
I started to create.
I found my passion again.
This was my outlet and I threw
myself into it with all of my
might because it was an escape.
It was at this point I realized I
wasn’t passionate about my
MLM/Direct Sales business. I
had never cared about skin
products, although the results
were fabulous. I just didn’t
have the drive or passion for
the product, so how could I sell
something authentically that I
wasn’t passionate about? I’d
started seeing a psychologist
for help dealing with my
emotions and trying to parent
my child... something I’d
questioned about myself as I
felt I’d failed as a parent if I
needed help. And Jessica of
Hopscotch and Harmony
(https://wbsociety.com/listings
/hopscotch-harmony-childfamily-psychology/)
was the
one to give it to me.
She just got me and I can’t thank
her enough. She suggested to me
a mindfulness approach... and
noticed huge change in both
myself as well as my connection
with son and my family. So what
does one do when they are going
through an emotional
breakdown? They found a start
up company!
I’d fast come to realise that my
life wasn’t going the way I
wanted it to, I lacked
inspiration, wasn’t keeping
appointments and was just not
coping. I’d collated all of my
notes, mindfulness tips, my
drawings etc and as I was a
stationery lover I couldn’t find
something that allowed me to
have all of this information in
one place. Nothing help me stay
guided, motivated, grateful and
calm. So My Mindful Year was
created.
"THIS WAS MY
OUTLET AND
I THREW
MYSELF INTO
IT WITH ALL
OF MY MIGHT
BECAUSE IT
WAS ESCAPE"
P A G E 1 2 | W B S M A G A Z I N E

"I WORKED DAY IN AND DAY OUT ON MY
NEW FOUND PASSION."
" I ’ D W O R K T I R E L E S S L Y
T H R O U G H T H E N I G H T T O
W R I T E , D R A W , B R I N G I T A L L
T O G E T H E R "
I worked day in and day out on
my new found passion. I’d work
tirelessly through the night to
write, draw, bring it all together.
The people close to me started
to see my happiness again and,
more importantly, believed in
me, my vision and my new
product. I’m a superstitious
person so I researched my lucky
numbers for 2017 and found
that 7 was my number. Not that
it felt like it at the time because
it was also my youngest son’s
birthday. How ironic, the son
that was challenging me the
most, causing me all this
anxiety, tears and emotions
could actually be my lucky
charm.
I researched the market, sat up
late at night reading through
thread after thread on
Facebook groups to learn, i
asked questions, for help, built
relationships & connected with
people. I had prototypes
made & the response when I
started showing people
was amazing. It made me smile
again. .
I researched ways to
launch. Much like any start up
company, funds were lacking to
purchase or manufacture
thousands of units to get it to
market.
"IT WASN’T ALL
SMOOTH SAILING.
I HAD REJECTION.
I HAD PEOPLE
LAUGH IN MY
I’d read about Crowdfunding and looked into it. I
decided it was worth pursuing, & before I knew it I
was knee-deep in launching, but my self-doubt
started to kick in.
FACE"
“What if no one wanted to buy it?”
“What if no one believed in my product or vision?”
I got through it & I launched on the 7th July (7/7,
for good luck) via Pozible, an Australian
crowdfunding platform.
If you don’t know anything about crowdfunding
(depending on the platform you choose), if you
don’t reach your target - you don’t get your funds.
So that was my next worry.
But within 24 hours were
well underway of achieving
our target. I’d set the target
of $7000 dollars to get the
print run off the ground and
5 days later we had reached
that. I was ecstatic.
Considering I’d set the preorders
for 30 days, I had
been overwhelmed that I’d
reach the target so quickly.
It continued on, reaching
approximately $13,500
which allowed us (as a
company) to print more than
required and have more
available to purchase once
we received them.
It wasn’t all smooth sailing. I
had rejection. I had people
laugh in my face. I had
people that just didn’t see
the vision or have the belief
that I did (and probably
because I was also still in a
frame of mind that didn’t
allow me to talk about how
this product helped me
through dark times in my
life) I wasn’t able to
communicate my authentic
story completely…until 12
months later.

I got cracking on all the
processing, migrating of data and
ordering of stock and fast
forward 3 months from the end of
pre-orders they were officially
ready for market and in my hands.
We cautiously ordered hundreds
and hundreds of extras as we
wondered whether we’d
exhausted our warm market,
whether anyone outside of our
friends list would actually want to
purchase one.
"WE’D SOLD OUT
WITHIN 6 SHORT
But they did.
We’d sold out within 6 weeks and
it wasn’t even the end of the year
yet. What a great problem to
have you would think? Well no.
We’d made errors. We hadn’t
factored in GST, freight costs,
ASIC charges, fees charged from
banks and Pozible amongst
others. So, I was reluctant to
order more as with any printing
production there are so many
variables like the style of print,
the volume etc. So, as a brand
new start up the decision was
made not to reprint…something I
now still ask myself “what if?”.
What if we did and sold out of
those as well. Still to this day (and
its now June) do I receive
messages from people wanting
one of our My Mindful Year
Pliaries (I call them a Pliary
because they are Planner and
Diary all in one).
So yes, the word pronounced
Diary with a Pl is a word I’ve
created which is unique to My
Mindful Year.
Twelve months on I’ve built a
tribe of people that I’m proud to
say are my Biz Besties, a
community of people that I can
share the highs and lows with and
just get it and, more importantly,
know themselves that someone
else has shit days just like them.
I’m more and more confident with
where I’m at, with talking about
my journey and I now feel blessed
that my son has taught me so
much because its lead me to
where I am now. A nomination
and finalist in a National Biz Mum
awards for Best Life and Business
Clarity and a growing connection
with my 2 year old whom I’m
starting to understand a whole lot
better.
He really has taught me so much.
He’s taught me how to laugh
uncontrollably at the small
things, that mindset is
everything when you hit rock
bottom, isolation is in the mind
because there is always - and I
mean always - someone to talk
to if you put your hand up and
ask. Most importantly he’s
taught me calm, positive
language framework and
gratitude of personal growth… I
can’t thank him enough. I have a
growing start up - its taking
small steps in the right direction.
They don’t need to be HUGE, nor
do I compare my business or
journey with that of others for
this is unique to ME.
WEEKS"

So, if there is anything I can share with you about
starting a business, growing a business or being in
business it's this. It is “allow yourself to grow, stay
true to your why believe in your passion and
vision because there will be tough times…it's
these things that will see you get through it - with
the support of a great community”.
So, keep rocking your business, motherhood,
business at home with children, no children, or
just life in general because you are on your own
journey to success, whatever that means to you.
Success - to me - isn’t the money, it’s the wins
along the way with my son, the belief I have in my
vision and product to make a difference to many
lives and the fact that I’m now comfortable to talk
about my challenging journey with parenting my
child.
“ALLOW YOURSELF
TO GROW, STAY
TRUE TO YOUR WHY
BELIEVE IN YOUR
PASSION AND
VISION"
S
My Mindful Year really did save my life and family.
I hope I’ve helped someone out there in some
small way.
M U C H L O V E T O Y O U A L L
X X
Kara Vaina
Founder, My Mindful Year
www.mymindfulyear.com.au

PRE - ORDER
2018
W W W . M Y M I N D F U L Y E A R . C O M
MYMINDFUL
YEAR
3 COLOURS
7TH JULY
P U R P O S E , P A S S I O N A N D
T R A N Q U I L
PRE-ORDERS OPEN 7TH JULY
Visit: www.mymindfulyear.com.au

B S B U S I N E S S W O M A N
W
F T H E M O N T H - A P R I L
O
a r e n K e n n e d y i s t h e f o u n d e r o f
K
o o k i t B o o k k e e p i n g
B
o o k i t w a s e s t a b l i s h e d i n 2 0 0 9
B
n d n o w h a s 5 s t a f f m e m b e r s
a
a r e n b e l i e v e s a s u c c e s s f u l
K
n t r e p r e n e u r n e e d s t h e s e t o p
e
h r e e s k i l l s •
t
F o r e s i g h t
-
M o t i v a t i o n
•
S t r e n g t h
•
O V E R S T O R Y
f e a t u r i n g K a r e n K e n n e d y
C
"My greatest influences have been my
clients. ” - Karen Kennedy
' 1 7
C O V E R S T O R Y | W B S O C I E T Y . C O M
P A G E 1 7 | W B S M A G A Z I N E

Interview
starting in 2009, Bookit Bookkeeping
Since
grown from one bookkeeper to a team,
has
to help businesses big and small. We
ready
care of everything from straightforward
take
entry to BAS preparation and lodgement,
data
everything in between. The number of
and
and industries we service continues to
clients
as more and more companies realise the
grow
clients love the feeling they get once they
Our
that their books are no longer a burden.
know
a feeling that never goes away because we
It’s
to show how many ways we can give
continue
does being a business owner mean
What
you and why you became one in the
to
went into business for myself because I saw a
I
need for bookkeepers who took a real
real
approach and worked ‘with’
hands-on
instead of ‘for’ businesses. Being a
businesses
owner is about having complete
business
over what direction my business takes
control
greatest influences have been my
My
Through working with them, I have
clients.
so much about running a business,
learnt
my team and being successful.
managing
are fortunate to work with clients in
We
50 different industries and every
over
one of my clients have taught me
single
important lessons along the way.
many
would you say is your greatest
What
accomplishment to date?
professional
my business is still growing strong.
That
will always be my greatest
That
accomplishment at any
professional
moment.
W I T H K A R E N K E N N E D Y
Tell us about Bookit Bookkeeping!
What does being a business owner mean
to you and why you became one in the
first place?
value we bring.
them back their time.
first place?
“we feel your success”
and what service I provide.
C O V E R S T O R Y | W B S O C I E T Y . C O M

C O V E R S T O R Y
BUSINESS
TIPS
sharing is
caring
5
KAREN’S
FOR TIPS
BUSINESS
SUCCESS
Know your competition, but
never worry about them.
Be realistic about how long
your business will take to give
you a wage.
Keep learning, both
professionally and personally.
Keep your staff happy so they
can make their clients happy.
Budget everything, including
your time, and stick to it.

the best advice you
What’s
received in business that
have
wish to pass on to our
you
readers?
your numbers! You don’t have
Know
like numbers but at the end of the
to
that’s the best way to know
day,
your business is at and where it
where
has been the most
What
marketing
effective
or programs you
initiatives
used to promote your
have
has been the best
Word-of-mouth
of business for us so far. Our
source
continue to refer others to us
clients
they love what we do for
because
Our passion is easiest to
them.
through either face-to-
demonstrate
meetings or through clients
face
others how much better their
telling
one thing have you
What
as a small business
learned
that has served you well
owner
the years?
over
a part of the local
Being
and give back where
community
there any resources or
Are
you’d like to share with
tools
small business owners
other
have helped you run your
that
Xero – one of the best and easiest
•
to use for bookkeeping and
programs
It saves so much time and
invoicing.
in the long run.
money
ReceiptBank – take pictures of your
•
and they upload directly to
receipts
You can even email them
Xero.
to ReceiptBank.
directly
Networking events/groups – being
•
of a networking group means
part
get access to invaluable business
you
and going to one-off
knowledge,
helps you meet people you
events
not normally mingle with.
would
you have any new projects
Do
up?
coming
have just hired our fifth Bookit
We’re
It’s an exciting time
hummingbird.
this now means we have more
because
and capacity for new clients. It also
time
me time to expand the business
gives
further.
even
do you do for fun &
What
relaxation?
love to watch sport, any sport and
I
AFL. GO THE LIONS!
especially
would you say are the
What
three skills needed to be a
top
Foresight
•
Motivation
•
is your greatest fear, and
What
do you manage fear?
how
greatest fear is failure because I am
My
perfectionist. It goes hand-in-hand
a
the job. I love what I do so much
with
sometimes, I want everything to be
that
rather than ‘done’. To make
perfect,
I stay focussed, I use a few time
sure
techniques to keep me
management
task and moving forward.
on
a client come from messy
Seeing
to being completely up-to-date,
books
with them to be aware of
working
numbers and watching their
their
sacrifices have you had to
What
to be a successful
make
is the biggest sacrifice. I would
Time
to be with my family more, but
love
doing this so that eventually, I
I’m
have to choose between them
don’t
my business. As the years have
and
on I am gaining more family
gone
– just this year I have now started
time
in the office school hours
working
yours, what
Excluding
or business do you
company
is a hard one. I can think of a few
That
but those I admire most are
businesses
that keep soldiering on, those
those
know they are on the right path,
that
are five or ten years so they are
and
the success.
seeing
you see yourself
Where
your business in 10
and
10 years, I’ll be managing a
In
successful bookkeeping
highly
of over 10 staff and well
business
100 clients who came to us
over
they needed us to give
because
back their time
them
20 years, I’ll be semi-retired but
In
hands-on with Bookit. This
still
will always be my baby
business
I want to see it grow well.
and
book has inspired
What
the most?
you
love reading Richard Branson
I
His ‘get out there
autobiography.
give it a try’ mentality really
and
with me.
resonates
you have kiddies if so how
Do
And what is their
many?
activity to do with
favourite
you.
have two: Lachlan is 6 and Jessica is
I
Because I work a lot, their favourite
8.
is just being with me, so we’ll
activity
to the park, go out for dinner, go
go
a sports game and just enjoy
to
with each other.
being
do you measure your
How
in business?
success
my clients succeed, then I succeed.
If
Simple.
Cont...
W I T H K A R E N K E N N E D Y
“know your
numbers”
needs to go.
business?
successful entrepreneur?
life is now that they have us.
years? 20 years?
• Strength
you can
What makes you happy?
business?
momentum grow.
entrepreneur?
only – LOVE IT!!
admire the most?
P A G E 2 0 | W B S M A G A Z I N E

UP
TEAMING
SUCCESS
FOR
VISIT KAREN @ BOOKIT BOOKKEEPING HERE
HTTPS://BOOKIT.NET.AU
PODCAST
INTERVIEW WITH KAREN FROM BOOKIT BOOKKEEPING
Click to listen!

Your
spend
buddy
tool is
inside
M O N E Y | W B S O C I E T Y . C O M

M o n e y
BUDGET BLOW OUTS – 4
TYPES OF BLACK HOLES IN
FAMILY BUDGETS
with Fay Chan from
Budgeting123
FROM DINKS TO BEING A FAMILY
WITH KIDS, LIFE THROWS YOU
CURVE BALLS AND TRANSITIONS
AT YOU ALL THE TIME.
SO, HOW CAN YOU MAKE SURE
YOU STILL LIVE THROUGH ALL
THE CHANGING CIRCUMSTANCES?
A lot of people think they need more – more income, more
winnings, more money, just more.
I’ve always said that everyone has incomings, it’s how you
distribute it which makes your life work or not. In other words,
it’s a function of how you use it – your spending!
With a lot of young families, costs start to increase as the kids
get older, especially when they reach school age. The longer
you make your finances last you, the more choices it’ll actually
allow you to have.
The fastest way to have more money now is to examine your
current daily spending & regular bills. Now I’m not going to talk
about regular bills here, I want to talk about the killer to most
budgets - the incidental daily spending!
P A G E 2 3 | W B S M A G A Z I N E

| W B S M A G A Z I N E
M o n e y
SOME MOST COMMON SPENDING
BLOW-OUTS I HAVE NOTICED ARE:
Additional grocery items – I do
understand it’s hard to stick to a list
and not notice all the fabulous glossy
packaging around to buy more from
the shelf! I fall victim to discounted or
on special items and leave the
supermarket with more items than I
should have. But when you add up
additional “incidental” grocery items, it
amounts to expenditure on stuff &
food that you actually don’t need.
However, by sticking to your list, this
habit will have you deviate less and not
spend more than you should.
"I FALL VICTIM
TO DISCOUNTED
OR ON SPECIAL
ITEMS AND
LEAVE THE
SUPERMARKET
WITH MORE
ITEMS THAN I
SHOULD HAVE."
Eating Out – It’s convenient, and easy
to eat out. I get it. But if you looked at
the expenditure especially towards
lunch and takeaways, they can add up
to hundreds of dollars over a month!
It’s always more cost effective to make
your meals at home and bring
leftovers. It can be boring, effort and
not as exciting as buying out, but golly
will it save you a bucket!
Coffees - I’m from Melbourne so it’s a
vice for me. However I limit myself to
a purchased coffee once a day (and
sometimes none as I’m also concerned
about the “war on waste”). If you
have 2-3 daily, chances are you would
have spent hundreds on coffees this
year already! Let’s do a simple
calculation, let’s say a coffee is $4, you
buy that twice a day for 7 days a week
= 4 x 2 x 7 = $56 a week, over a year
that’s $2912. And that’s just for one
of you.
M O N E Y

more information visit
For
www.budgeting123.com
Facebook
Instagram
to Budgeting for Success on the
Listen
Podcast ** Click Here **
WBS
Discounts & sales- How tempting
is it to see that something is
heavily discounted? Bargain
right?! The usual reasoning I
always hear is “I saved $50! I only
paid $80, not $130” Well you
actually didn’t save anything, in
fact you spent $80 and didn’t need
to spend $130! Marketing and
advertising to have you buy NOW
is about speaking to your FOMOness
& that instant gratification
monkey jumping on your shoulder.
We are all emotional creatures and
we buy on impulse. So know
yourself and just pause for a
moment on your purchases to
assess the need.
To tackle incidental & unnecessary
spending, I always introduce a
spending tracker to my clients to
keep a list of everyday spending.
It’s called a SpendLog. It tallies all
those little things that you don’t
think about. So how does it tally
those things that you don’t think
about? Well, it’s a very traditional
method…. are you ready? It’s
called using pen & paper and a
calculator!! Yup, no apps, no
spreadsheets at the beginning.
You don’t learn swimming from an
app, so you don’t learn to manage
money from an app either – it’s by
doing (and then you can automate
at a later stage).
These days the tactility of cash is
really amiss in our society.
Psychological science says that
when you write things down, you
grasp more of the learning and
understanding than using
technology to note take. By
writing your spending down daily,
it’ll re-presence the tactility, and
the insights of the learning will
gradually reveal itself. There’s
actually method to my madness.
Like all things that require
commitment, it can be a slow burn.
But do this repetitively and for a
long time, it’ll become habit – a
great habit!
"TAKE CARE OF THE PENNIES, AND
THE POUNDS WILL TAKE CARE OF
THEMSELVES"
Bonus tool to help you:
spend buddy
A really good way to pull yourself in when you’re out and
about is to remind yourself what really matters – is this
coffee going to make the difference towards your savings
goal? What is the priority here? To enjoy your pack of
chips during TV tonight, or to contribute those few
dollars more towards your kid’s pocket money. As an
English proverb puts it nicely, “Take care of the Pennies,
and the Pounds will take care of themselves”. Remember
that every little cent counts!
For a copy of your own SpendLog, please go to
http://budgeting123.com/spend-buddy-download/ - it’ll
be the first thing you see! Until later, Spend Well & Live
well, xx Fay
By Fay Chan
P A G E 2 5 | W B S M A G A Z I N E

WBS MEMBER
TIPS
Top 8
We asked our members what their
#1 Expert Tip was this month.
E X C E L L I N G I N D I R E C T
1
S A L E S
Always follow up people that
you meet at networking
events, not about selling just
reminding them who you are
and what you do.
N U R T U R E W E I G H T L O S S
2
W E L L N E S S
Take mini breaks for selfcare,
to reduce overwhelm or to feel
refreshed. my 10 min rule can
be used several times during
the day to feel calm, shut your
eyes, go for a walk or stretch,
grab a cuppa, or ring a friend
for a laugh, you'll be suprised
how mini breaks can make a
difference to your energy,
calmness and creativity. Rather
than being too busy think of it
as essential for your best work.
T H E T R A C T I O N F A C T O R Y
3
"No matter how pretty your
website is if it isn't converting
enquiries to sales it isn't worth
having!."
4 B U D G E T I N G 1 2 3
Always take a pregnant pause
and consider the purchase
before you buy anything - a
monitor, a subscription, even
pens. Yes it may be a work
related expense, but expense it
still is.
M Y O T H E R K I T C H E N
5
Take the time to walk in your client's shoes
and view your business/service/offering from
their perspective. :)
6
7
8
B O O K I T B O O K K E E P I N G
I ensure all work meetings kids appointments
and all ME time is slotted in and I stick to it
ALL!!
B O D Y F I T M E L B O U R N E
Listen to your clients! and then make sure
their experience with you exceeds all
expectations and over delivers on service and
support.
H U S H A B Y E B A B Y .
Each working day do 3 sales related activities
FIRST THING. Whether this be follow up calls
or organising marketing or a promotion, or
contacting someone for a collaboration. Do
this BEFORE you start looking at emails. This
will help take some of the anxiety and leg
work out of generating sales, and avoid
putting it off as let's face it, it's the worst
part of business for a lot of us.
T O P T I P S | W B S O C I E T Y . C O M
P A G E 2 6 | W B S M A G A Z I N E

on over to
Head
to learn more
wbsociety.com
Womens Business
the
Society
SUCCESS
ACHIEVING
TOGETHER!
WANT TO BE A
WBS MEMBER?
wbsociety.com
find out more!

An Inside look
to whats coming
B Y B E C & K A R A
Meet Bec and Kara, Social
Media & Brand Marketing
Specialists who bring with
them a wealth of knowledge,
creativity, expertise and
strategies to take your
business to the next level.
Their mission is simple, to
deliver complete integrated
brand and social media
marketing solutions, designed
to improve overall brand
awareness, social media
strategy and online presence,
turning your vision into reality.
Passionate about providing
customised solutions that are
attainable for small business
budgets but surety of focus
where it belongs; on quality.
To stay connected with the latest head to
http://socialconxn.wixsite.com/socialconxn

Small Business
Connecting
Social Media
to
Bec & Kara
3 Social Media Tips
Define your key purpose & reason for using
social media.
Example: Looking to increase brand
awareness by Inspiring/educating your
audience on the benefits of using your
product/service.
For extremely effective extension and
exposure into new audiences find other
businesses to collaborate with.
Its a fun and great way to work with others
who share the same target audience but don't
complete & benefits all involved.
Purpose
Collaborate
Don't under estimate the power of quality
images. Investing in good quality images is
always a great idea, visual aesthetic is
key to amplify your brand, poor visuals can
end up damaging your brand.
Invest
P A G E 2 9 | W B S M A G A Z I N E

of babies have sleep
30%
and that 75% of
problems,
and taking long,
night...
naps during
restful
are my 'Five
Here
to Getting
Steps
Baby to Sleep
Your
the Night'!
Through
be getting every night
should
until the age of about 10).
up
with parents or siblings,
room
important that you put
it's
and predictability
Consistency
really important to babies
are
toddlers. When they know
and
to expect at bedtime, it
what
it MUCH easier for them
makes
make the transition from
to
to sleeping - and that's
waking
creating a bedtime routine
why
good example of a bedtime
A
might be something like
routine
6:20pm Bath time 6:35pm
this:
on pyjamas 6:40pm Nursing
Put
bottle (NOTE: Do NOT let your
or
fall asleep while feeding!)
child
Story or songs
6:55pm
Into cot or bed.
7:00pm
bedtime routine shouldn't
Your
more than about 45
take
and it's VERY
minutes,
that the routine is the
important
every single night. The
same
and predictability are
repetition
let your child know that he
what
she will soon be expected to
or
FIVE STEPS TO GETTING
YOUR BABY TO SLEEP
THROUGH THE NIGHT
health
Written by
Amy // Hushabye Baby
If your baby or toddler is
having trouble sleeping
Choose an
1 early bedtime
best time to put your
The
Practical tips for
5
parents
through the night, the first
thing you should
know is you're not alone!
or toddler to bed is
baby
between 6 and 8
sometime
in the
o'clock
evening.
Create a predictable
bedtime routine
3
Studies show that up to
This ensures that your child
will be able to get a solid 11-13
hours of sleep during
parents would
the night (and yes... that is
like to change their babies
how much sleep children
sleep habits.
The good news is that there
some quick and easy
are
you can do - starting
things
- to
tonight
your little one start
help
all through the
sleeping
2
Put your child to sleep
in the same place every
night
is so important!
Whether your child has a
room of their own or shares a
the day.
your son or daughter to sleep
in the same place every night
(and for naps during the day
as much as possible.)
Putting your child to bed in a
familiar place lets them know
they are safe and that they are
in a place where sleep is
expected of them..
fall asleep.
H E A L T H & W E L L B E I N G | W B S O C I E T Y . C O M

you've been rocking,
If
or otherwise
nursing,
your baby to sleep,
soothing
is going to seem like a
this
these wakings are
adults,
brief that we don't even
so
many babies will
However,
start to fuss or
immediately
when they wake up.
cry
is simply
This
you'll want to go in
minutes,
offer some comfort, but
and
that will work 100%
formula"
the time for every baby!
of
passion (and my
My
is helping parents
profession)
you develop customised
like
for solving child sleep
plans
can not stress the importance
I
sleep enough, especially for
of
I’m Amy Huebner. I am a
Hi,
of two young boys – Joel
mother
his little brother Kayden.
and
to having my children, my
Prior
I am now a
Management.
Sleep Sense
Certified
and I can officially
Consultant,
‘I love my job’.
say
I soon came to realise how
well,
sleep is, for everyone
important
but with a basic and
struggles,
routine, with some
consistent
start getting the sleep
Dads,
need.
they
and I carry out in-home
Victoria,
in the Shire,
consultations
Geelong, Bellarine &
Greater
Ballarat, and parts of
Surfcoast,
Skype consultations
Melbourne.
also available in these areas,
are
Put your baby to bed
AWAKE!
If your child continues to fuss
or cry for more than a few
Meet the writer
4
it's important to let your child
do the work of falling back to
sleep.
tough one... but it's actually
the most important step! It's
You can speak softly to your
only by letting your baby
child and do some gentle
rubbing or patting, but you
fall asleep WITHOUT your
background was in Human
should avoid picking your
help at bedtime that he or
she can learn the skills
Resources and Project
child up and rocking or
nursing back to sleep.
necessary to
stay asleep through the
night.
So there you have it... the 5
5
If your baby wakes up
during the night, wait
a few minutes before
intervening.
important things you
most
to know about getting
need
child to sleep through
your
night. Of course, it's
the
to keep in mind
important
every child is a little
that
- there's no "magic
different
After spending the last 3 years
trying to get my boys to sleep
in the family! We had our
Everyone - babies and
adults alike - will actually
sleep skills thrown in, we now
wake up several times
ALL sleep well. It has changed
every night. For most
our world.
so if you have any
problems,
about what you've
questions
remember them the next
I work with the legendary Sleep
morning.
Sense Program. I focus on giving
read,
just
feel free to get in touch!
please
families the tools and support
they need to get their little ones
sleeping well. As a result, I get to
see how lives can be changed
growing children.
after babies, toddlers, Mums and
because they haven't
learned how to fall asleep
on their own.
I predominately work with
if you'd like more
If a baby has been nursed
children aged from newborn to
or rocked to sleep at
information
5 years of age. I am located in
bedtime since birth, it's not
the Golden Plains Shire of
about booking a full- service
surprising that they
sleep consultation with me,
wouldn't know how to fall
please
asleep independently. The
refer to my website
good news is that many
www.hushabyebaby.com.au
babies can figure out how
to get back to
or give me a call on
Ph. 0455 890 730
sleep within just a few
and worldwide.
minutes of waking up in
the night!
P A G E 3 1 | W B S M A G A Z I N E

W B S M A G A Z I N E | I S S U E 2
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Magazine?
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G I F T I D E A S | W B S O C I E T Y . C O M

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July
2
picks
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lathering soap
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Made with the finest and highest quality
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combining 10% Fresh Goat’s Milk,
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100gm
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2. Neem Balm
For Dry irritated & inflamed skin
Price: $20.00
4. African Black Soap
3
Made from pure natural
extracts
Price: $7.00
4
5
5. Exfoliating Loofah Soap
Can be used to treat rough dry skin,
It will leave your skin radiant and smooth.
Made with SoooBeautiful Melt & Pour,
natural Loofah and essential oils....
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V I S I T T H E
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P A G E 3 5 | W B S M A G A Z I N E

BOEA'S NATURAL
HOME
* Oatmeal & Lemon Cleansing
Scrub:
1 tablespoon of fine oats
1 tablespoon of ground almonds
1 tablespoon of lemon peel
Mix all ingredients together, put
some mixture in palm of hand, mix
with water until soft paste &
massage with circular movements,
rinse with warm water, All skin
types.
.
REMEDIES
* Natural Hair Conditioner
Treatment:
Honey
Olive Oil
Mix honey with equal parts
olive oil and cover head with a
warm towel for half an hour
then shampoo off, feeds your
hair and scalp.
Boea creates Aromatherapy Natural Spa
Products offering customers the purest
ingredients in all of our hand made products. We
have a passion for all things natural and inspired
by the endless gifts of nature in our beautiful
environment.
Boea, Beautiful, Organic, Essential
Aromatherapy is Australian made and owned
and source Australian ingredients where
available, including Australian Sea Salts for our
bath salts range and scrubs, pure Australian
Mineral Clays and quality natural organic
ingredients in our products where available and
combining them with quality pure plant
ingredients and pure essential oils to nurture
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Boea's products are aimed at restoring balance
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Want more of BOEA?
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P A G E 3 7 | W B S M A G A Z I N E

EUROPEAN
VACATION
Airbnb & hotel recommendations by
Veronica from Ceneta Insurance Services
London
My rollicking review of my recent rentals!
In my travels in 2016 around Europe and the US, naturally I
stayed at Airbnb properties whenever possible. In stark contrast,
I also stayed in a couple of hotels and it is interesting to compare.
Overall it was a mixed bag of experiences, but they all add to my
hosting arsenal - walking a mile in a guest's shoes is a great
education for a Host!
My best experiences were the Airbnb properties I stayed at in
Vienna & Prague and to be fair, one London hotel.
London: The hotel in question is a German chain
deceptively called Motel One, and I stayed at Tower
Hill. It is a business hotel at the budget end of the
spectrum, but surprisingly well appointed and
fantastic value. The room was stylish & comfortable,
the large foyer was a cosy and inviting area to hang
out on a rainy London night with open fireplaces and
leather chesterfields, and the reception & check
in/out processes were as seamless and efficient as
you would expect a German operation to be. But
there was one thing I was not expecting... They had
the best-looking guests I have ever seen!
Breakfast is served in the open-plan foyer, and what a
feast it was! Being in the heart of the London
financial district, the place was positively teaming
with German bankers. Their impeccably groomed
chiselled profiles, immaculate manners and sartorial
style was enough to make you reconsider the
American Breakfast and send you screaming to
Carnaby Street for an emergency blow-wave and a
wardrobe makeover. Definitely not good for your
self-esteem if you are having a bad hair day, but
enough eye-candy to make you wish you had paid
attention in Economics 101. Dress to impress,
practice your German and don't be late checking out!

Vienna
Sweet
Suite in the heart of
Vienna (https://goo.gl/M8QTaS )
A beautiful old style apartment in a central part of Vienna, I
was in my Happy Place the minute I walked in...
Parquetry floors, high ceilings, casement windows and
french doors took me back to Belle Epoque European
apartments like my family had in Berlin. The decor was
simple but thoughtfully put together, and a lesson in
minimal chic. The apartment was very "white" but that gave
it a dreamy ethereal quality, especially at night when the
quirky lighting created pretty effects on the walls & ceiling
My Host Sandra was there to greet me and was every bit as
gracious as the apartment. She had a bottle of my favourite
prosecco waiting for me in the fridge, and spent time
helping me to orient myself with maps and advice on public
transport before disappearing and leaving me to it for the
next 3 days. We kept in contact and she was wonderfully
helpful at all times. Highly recommended!
Prague
Best local experience in Prague ( https://goo.gl/8Agx5 )
This was an in-home hosting experience, but the apartment
was enormous and I had my own suite of bedroom,
lounge/dining and ensuite bathroom (see pic below).
The apartment was very similar to the previous one in
Vienna: same age, parquetry floors, spacious, light and very
European. M&J could not have been more helpful and
welcoming... SuperHosts indeed!
The apartment is in the heart of the Old Town, a delightful
thousand-year-old labyrinth of ankle-breaking cobblestoned
streets, Absinthe dens and inappropriately located
Thai massage parlours in fresco-facaded buildings. The
place is honestly so old, it makes the Colosseum look avant
garde! For a look at the modern part of the city, go to the
New Town which is veritably next gen as it only dates back
to 1350 AD!
Take one of the free walking tours from the town square to
learn about the age-old Czech pastime of Defenestration
(google it but be warned... it will mess with your head!) and
tour noted landmarks where this quaint custom was
practiced. Prague is the most walkable of cities, and I swear
I came back 6 inches shorter as a result!
P A G E 3 9 | W B S M A G A Z I N E

High Staff Turnover = Low
business development
Organisational Output
Written by Kirti from Kinetics for Success
These impacts are
damaging to
corporate
reputation, output
and profitability.
According to a recent online
AHRI PULSE SURVEY, more than
half (58.5%) of the respondents
believed that high turnover levels
have had a negative impact on
workplace performance in their
organisations. Without
exception, these impacts are
damaging to corporate
reputation, output and
profitability.
Corporations suffering high staff
turnover rates feel the effects in
several ways. Of these,
decreased staff performance is
chief among them.
By having appropriate
strategies to retain staff,
businesses can provide a
healthy workplace environment
resulting in positive employees
that propel their business
towards growth.
Providing adequate training,
rewarding positive behaviour
and creating and maintaining a
culture of trust and care within
the organisation are concrete
steps to be actioned when
reducing turnover rates.
B U S I N E S S D E V E L O P M E N T | W B S O C I E T Y . C O M

Disruption
to routine
functions
According to the Encyclopedia
of Business, companies with
higher turnover rates struggle
to complete all essential or
significant daily tasks.
The need to re-recruit and retrain
new employees:
• Creates a major impediment
to company growth.
• Impacts the ability to achieve
deadlines.
• Reduces efficiency of
scheduled events.
• May result in lost clients.
P A G E 4 1 | W B S M A G A Z I N E

"Low team morale is contagious
and may also affect the new
employee"
Low team morale
While a high turnover rate may
raise some questions about an
organisation’s hiring process in
the first place, it also leads to a
decrease in team morale.
One contributing factor may be
increased workload for existing
employees due to lack of an
active or fully trained staff
member. Low team morale is
contagious and may also affect
the new employee leading to
some major long term issues
such as staff conflicts and
increased absenteeism.
Costs involved
These become perpetual costs to
the organisation.
One single employee leaving
an organisation impacts on
business financials in several
ways.
Ernst & Young reports the
cost of losing and replacing an
employee may be as high as
150% of the departing
employee’s annual salary
(Workforce.com).
Some common expenses
involved are:
• Advertising,
• Re-training,
• Lost or dissatisfied
customers,
• Low productivity of the
new staff member,
• Reduced productivity of
existing staff involved in
training the new employee.
B U S I N E S S D E V E L O P M E N T | W B S O C I E T Y . C O M

The Solution
Utilising the customised training
programs provided by Kinetics of
Success will assist in overcoming
many common problems leading to
low staff retention rates.
Our proven persuasive techniques
employed in a structured and
engaging environment are
strategically crafted to guide staff
through personal growth leaving
them with a feeling of connection
and on-going support.
The programs help resolve any
underlying issues, develop strengths
and instil an abundance mindset
with a can-do attitude.
Providing a healthy work
environment helps organisations
reduce turnover rates, improve
morale and increase profitability.
"The programs help resolve any
underlying issues"
We will also address the critical question below.
What are the
causes of high
turnover rates in
your
organisation?
This complex question will be addressed in the
next article in this series.
Survey details:- Survey results discussed above have
been taken from AHRI PULSE SURVEY on TURNOVER
AND RETENTION conducted online in April and May of
2015. It was communicated by email to a sample of the
member database of the Australian Human Resources
Institute. A total of 603 respondents returned answers to
the survey. Responses were treated anonymously.
To book your free 30 minute
consultation or enquire
about our training programs,
please call Kirti on 0433 447
190.
For more information, visit us
on
www.kineticsofsuccess.com .
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