WBS Magazine - Issue 1
Welcome to the first ever issue of the WBS Magazine! This issue is jam-packed with articles and tips from an array of female entrepreneurs on topics that are interesting, fun and will help you grow - whether you are an experienced business owner or just thinking about starting up. WBS is focused on not only just promoting & supporting your business - we want to help you grow your business by empowering you with knowledge. Information is so important, and with this magazine, our podcast, our events and our website, we constantly pushing forwards to give our members the tools to reach the stars. WBS would like to thank all our members for making all this possible. A special thank you to our major sponsor, Bookit Bookkeeping, and to every one of you who have supported WBS over the last 5 years!
Welcome to the first ever issue of the WBS Magazine!
This issue is jam-packed with articles and tips from an array of female entrepreneurs on topics that are interesting, fun and will help you grow - whether you are an experienced business owner or just thinking about starting up.
WBS is focused on not only just promoting & supporting your business - we want to help you grow your business by empowering you with knowledge. Information is so important, and with this magazine, our podcast, our events and our website, we constantly pushing forwards to give our members the tools to reach the stars.
WBS would like to thank all our members for making all this possible. A special thank you to our major sponsor, Bookit Bookkeeping, and to every one of you who have supported WBS over the last 5 years!
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"Social media is a PR channel and<br />
one of the fastest ways to execute<br />
a PR campaign today"<br />
A PR campaign is not too dissimilar<br />
to a marketing campaign since they<br />
are both pushing messages. A PR<br />
campaign doesn’t try to sell<br />
anything though – it’s awareness<br />
only.<br />
Social media is a PR channel and<br />
one of the fastest ways to execute a<br />
PR campaign today. Selling on social<br />
media is generally not cost effective<br />
because it’s a social environment.<br />
This social environment is the<br />
perfect place for PR though!<br />
"My advice is to hire a PR professional who<br />
can create a campaign specifically for your<br />
brand. "<br />
PR to build trust<br />
Knowing that trust is the key to<br />
business branding is one thing, but<br />
gaining the trust is another matter.<br />
The fastest way to gain trust is with<br />
great PR.<br />
Most people use PR wisely and<br />
honestly and true to it’s definition.<br />
So Public Relations, or relaying<br />
information to the public to inform<br />
and enlighten is the best we came<br />
up with!<br />
My advice is to hire a PR<br />
professional who can create a<br />
campaign specifically for your<br />
brand. He or she can then<br />
implement and manage it. You’ll<br />
save yourself a lot of headaches if<br />
you get someone else to do this part<br />
of the job.<br />
For a PR campaign to be effective<br />
you need to assume your position in<br />
the marketplace..<br />
PR often gets a bad rap because<br />
some people use it to cover up bad<br />
things or to make bad things more<br />
palatable. An example of that is<br />
politicians of course. But that’s a<br />
minority.<br />
PR can be a slippery fish. If bad<br />
reports of your brand start to<br />
creep in and are unnoticed and<br />
unresolved this will lead to<br />
problems. You need to be on top of<br />
any PR campaign you activate.<br />
B U S I N E S S D E V E L O P M E N T | W B S O C I E T Y . C O M
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