WBS Magazine - Issue 1
Welcome to the first ever issue of the WBS Magazine! This issue is jam-packed with articles and tips from an array of female entrepreneurs on topics that are interesting, fun and will help you grow - whether you are an experienced business owner or just thinking about starting up. WBS is focused on not only just promoting & supporting your business - we want to help you grow your business by empowering you with knowledge. Information is so important, and with this magazine, our podcast, our events and our website, we constantly pushing forwards to give our members the tools to reach the stars. WBS would like to thank all our members for making all this possible. A special thank you to our major sponsor, Bookit Bookkeeping, and to every one of you who have supported WBS over the last 5 years!
Welcome to the first ever issue of the WBS Magazine!
This issue is jam-packed with articles and tips from an array of female entrepreneurs on topics that are interesting, fun and will help you grow - whether you are an experienced business owner or just thinking about starting up.
WBS is focused on not only just promoting & supporting your business - we want to help you grow your business by empowering you with knowledge. Information is so important, and with this magazine, our podcast, our events and our website, we constantly pushing forwards to give our members the tools to reach the stars.
WBS would like to thank all our members for making all this possible. A special thank you to our major sponsor, Bookit Bookkeeping, and to every one of you who have supported WBS over the last 5 years!
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"With no exceptions the<br />
main key to brand success<br />
is trust"<br />
The<br />
building<br />
blocks of<br />
business<br />
branding<br />
The top brands all have 3 or more of the<br />
following in common:<br />
• Awareness.<br />
• Perception of the brand.<br />
• Agreement that the product exists and is<br />
workable.<br />
• Understanding of how the product works.<br />
• Correct positioning of the product in the<br />
correct marketplace.<br />
• Simplicity of design and use.<br />
• Usefulness in solving a problem or<br />
satisfying a desire.<br />
If you take all of the above what do they add<br />
up to?<br />
Trust<br />
With no exceptions the main key to brand<br />
success is trust!<br />
For years clients have been asking me<br />
what’s the simplest way to having a great<br />
brand. I’d tell them that hard, honest work<br />
would get them a brand they could be proud<br />
of. Then I realised that the whole subject of<br />
branding boils down to just one word: trust.<br />
How do we start to build trust?
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