April 2018

Industry News
NEW BRAND
CAMPAIGN VIDEO
In an attempt to forge further meaningful
connections with the entire construction
supply chain, Wienerberger says it has
unveiled a new brand campaign video as an
added asset to its communications strategy.
The new video is said to visually represent
the company’s overall mission and values.
Focusing on the ethos of Wienerberger
working to positively impact people’s lives,
the video promotes an emotional connection
with its audience as it brings the company’s
four cornerstones to life; quality and
expertise, value, innovation and
sustainability. The video, narrated by British
television presenter Dan Cruickshank,
includes footage taken from Wienerberger’s
factories, quarries and Head Office, as well
as a wide range of stunning case studies.
Annette Forster, Marketing Director at
Wienerberger, commented: “We believe that
in such a fast-paced, digital world, it’s
essential that we offer a visual snapshot of
our mission to all of our stakeholders, and
our new brand campaign does exactly that.
By showcasing our wide range of products
and services available, as well as an insight
into our projects, case studies and customer
support, the video offers an accurate
reflection of Wienerberger today and will be
regularly updated over the coming months.”
View the video here:
https://www.youtube.com/watch?v=8hBpGkS
FtUc&feature=youtu.be
REBRAND FITS WITH “CHANGING” SECTOR
The NFRC launched its new logo as part of its
rebrand at Ecobuild 2018.
The UK’s largest roofing trade association
explained that its members can use the logo once
they have passed the NFRC’s strict Code of
Conduct and standards of quality. As such, the
association says it is a powerful mark of approval
which singles out NFRC members as trustworthy,
dependable and reliable roofing contractors to
their customers.
Amanda Brackey, Head of Marketing and
Communications, who led the rebranding
initiative in consultation with NFRC stakeholders,
explained that the result is a modern design
which reflects the aspirations of NFRC and the
sector: “Our logo is the most important element of
our identity and is prized by our members.
“NFRC has been promoting contractors and
championing best practice in our industry for
more than 125 years. While we need to retain its
history and long-established reputation for
improving quality, safety and skills, we want to be
identified as genuinely progressive and inspiring.”
In what it describes as a move to “underpin
its customer-centric approach and
commitment to driving innovation in the built
environment”, Knauf Insulation has launched
a new brand identity: ‘challenge. create. care.’
The insulation manufacturer says the new brand
identity, which is being rolled out globally, reflects
the business’ expanded aspirations and
NFRC also explained it has a strategy for growth,
with services in areas like accreditation,
recruitment, skills development and digital
knowledge sharing being key areas for future
development.
James Talman, NFRC Chief Executive, explained:
“The roofing industry is changing fast. New
technology and new ways of working are having
a huge impact; so are big challenges around
skills, materials and legislation. What never
changes is the demand for quality. This rebrand
reflects our key credentials for raising standards,
delivering great service, sharing expertise,
supporting the industry and looking to the
future.”
A roll-out of the new branding to NFRC members
started on 2nd April 2018.
NEW IDENTITY FOR KNAUF INSULATION
Visit Knauf Insulation’s new website: www.knaufinsulation.co.uk
Above: The NFRC’s new logo is part of a rebrand that reflects
the aspirations of the NFRC and the sector
ambitious vision for the future, whilst building on
its successful past.
Vanessa Rae, Marketing Director at Knauf
Insulation Northern Europe, explained: “Our aim
is to be the world’s most trusted insulation
partner, providing high performance, smart
insulation solutions and services for a better
world. By challenging conventional thinking and
working in real partnership with our customers
and stakeholders, we will create innovative
insulation solutions that go beyond energy
efficiency and really change the way we live and
build. We’re committed to leading this change
across the industry; the new brand identity
underlines our position and is a clear statement
of intent.”
12 TC APRIL 2018