11 Ways to Boost Conversion Rate for Ecommerce Business

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usinesses generating high traffic, high brand awareness and customer base, but the actual question stands is Does it also increase the conversation rate? Driving more traffic to your ecommerce website doesn’t mean a high conversion rate, and this is where your product(s), brand image, market standing etc., plays an role which we will talk below. How to Improve the Conversion Rate Before we start, you might be wondering what the optimal conversion rate is, well mostly businesses have seen a 1% rate or 2% rate, and this is mostly common. However, if you find your rate at a 2% then your business is in a good position. Let’s talk about the factors that boost the conversion rate. 1. Play with Your Product Images It is essential for an ecommerce to provide the entire book of its products and most importantly do add images of each one of your product from various angles. Wouldn’t you like if you have the option to analyze product from each and every angle in detail but do make sure these images provided are of high quality. Add features like zoom in, rotate image on a 360 degree and much more. 2. Provide Cost-Free Shipping Now as there are growing online businesses, the competitor base is becoming intense therefore, giving your customers, such services will be a great conversation rate booster. Customers are becoming more and more aware; hence use this strategy to reduce killing the conversion. To improve conversion rate even more, keeping everything else amazing and according to the customer’s perception, is to provide a service called “cash on delivery”. This will surely generate a trust about your brand and can be a competitive advantage.
3. Product Detail Image is an interest developing tool but to really let consumer’s come to a decision, the real game is played by the product description. The description should provide well-structured and detailed information of the product so that it is conceived by the customers that the product is right for them. Note that, using false information of the product may enable users to purchase the product but it will surely damage the long term relation and brand image. Moreover, copying the manufacturer’s product detail will have a negative impact on your brand, also resulting in poor search engine optimization. 4. Product Customization Want to improve the conversion rate? Then make sure the customers are given the feel as if they are shopping in real. They should be allowed to visualize products in different colors, design and much more. Some ecommerce websites, like for instance an eyeglass brand, allows you to take a selfie so that you could put different shades and be 100% sure about which one’s going to suit your face shape and features. Isn’t it amazing how you could analyze your real look just by sitting at home without even physically trying it out? 5. Product Pricing Internet and social media has provided customers with a perfect knowledge about the market therefore, it has become highly recommendable that businesses should use competitive pricing if providing homogeneous products, because price will act as a real driver for customers’ decision in a highly competitive market. Quality and brand name also matters when deciding to purchase a product, therefore, customers’ willingness to pay will rise and so pricing strategies should reflect the quality and brand image.
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11 Ways to Boost Conversion Rate for Ecommerce Business

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