05.04.2018 Views

11 Ways to Boost Conversion Rate for Ecommerce Business

It is essential for an eCommerce to provide the entire book of its products and most importantly do add images of each one of your product from various angles.

It is essential for an eCommerce to provide the entire book of its products and most importantly do add images of each one of your product from various angles.

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3. Product Detail<br />

Image is an interest developing <strong>to</strong>ol but <strong>to</strong> really let consumer’s come <strong>to</strong> a<br />

decision, the real game is played by the product description.<br />

The description should provide well-structured and detailed in<strong>for</strong>mation of the<br />

product so that it is conceived by the cus<strong>to</strong>mers that the product is right <strong>for</strong> them.<br />

Note that, using false in<strong>for</strong>mation of the product may enable users <strong>to</strong> purchase<br />

the product but it will surely damage the long term relation and brand image.<br />

Moreover, copying the manufacturer’s product detail will have a negative impact<br />

on your brand, also resulting in poor search engine optimization.<br />

4. Product Cus<strong>to</strong>mization<br />

Want <strong>to</strong> improve the conversion rate? Then make sure the cus<strong>to</strong>mers are given<br />

the feel as if they are shopping in real. They should be allowed <strong>to</strong> visualize<br />

products in different colors, design and much more.<br />

Some ecommerce websites, like <strong>for</strong> instance an eyeglass brand, allows you <strong>to</strong> take<br />

a selfie so that you could put different shades and be 100% sure about which<br />

one’s going <strong>to</strong> suit your face shape and features.<br />

Isn’t it amazing how you could analyze your real look just by sitting at home<br />

without even physically trying it out?<br />

5. Product Pricing<br />

Internet and social media has provided cus<strong>to</strong>mers with a perfect knowledge<br />

about the market there<strong>for</strong>e, it has become highly recommendable that<br />

businesses should use competitive pricing if providing homogeneous products,<br />

because price will act as a real driver <strong>for</strong> cus<strong>to</strong>mers’ decision in a highly<br />

competitive market.<br />

Quality and brand name also matters when deciding <strong>to</strong> purchase a product,<br />

there<strong>for</strong>e, cus<strong>to</strong>mers’ willingness <strong>to</strong> pay will rise and so pricing strategies should<br />

reflect the quality and brand image.

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