2018_04

DISTRICT 24 DOUBLE DOZEN
NEWSLETTER
From Around the District
Three Social Media Platforms to
Grow Your Club
Submitted by: Jacob Lawson
It’s now easier than ever to get your club in front of
a broader audience. How? Through the power of
social media. Social media platforms like Twitter,
Facebook, and LinkedIn are changing how we
communicate and redefining how clubs need to
market themselves.
Taking advantage of these free tools is key in
helping your club to increase public awareness and
encourage member engagement. Keep reading to
learn how Capitol Voices Toastmaster Club in
Lincoln sees the value of being social.
Facebook:
The purpose of our Facebook page is to post
photos from our meetings to engage our members
and catch the attention of potential new members.
A photo of real members lets potential members
know our club is personable, inviting, and most
importantly, that our club cares about its members.
Twitter:
Twitter gives us a quick opportunity to showcase
our Club and all that we do to a targeted audience.
Toastmaster members are all over the world! And
by using trending hashtags, it can put our club in
front of a broader audience and potentially new
members.
As a minimum, our Club looks at one tweet per
week, possibly summarizing our Club meeting,
speaker, or sharing an interesting article but our
tweets are relevant and with purpose, focusing on
leadership or speaking. To date, we have over 133
followers and growing!
LinkedIn:
LinkedIn is the best choice for most people who
use social media for professional purposes. We use
LinkedIn to position ourselves and the club as an
industry thought leader by sharing relevant articles
or links to boost our influence and reputation.
LinkedIn is our newest platform we joined so we
are building our audience with a minimum of one
post per week.
Good practice would be for each club to have a
media strategy, i.e. what to release, where and
when. We encourage our members to share and
like the pages and have added them to our
agendas. Experiment to find out which platforms
work best for you and your club. Social media is
guaranteed to create energy and enthusiasm
among your members and visibility for guests.
District 24 Double Dozen |9 | April, 2018