INNOVATORS hlphoto/shutterstock.com cream in Trinidad and Tobago. “Having an understanding of the distribution side means that we can go to market with ice cream products a lot faster, because we have the infrastructure of cold storage, trucks, and a knowledge base of frozen products.” Creamery Novelties is established A few years ago, businessman Paul Gabriel approached the HADCO Group about distributing a local ice cream he wanted to produce. He had already completed a lot of research and development on the manufacturing process for a new brand. After much discussion, a 50 per cent partnership was born, Creamery Novelties. Located on the e TecK Diamond Vale Industrial Estate, the new plant consists of two buildings, of 10,000 square feet each. One will house the ice cream, and the other the ice cream cones. Production starts in May, creating 25 new jobs at startup. The plant machinery was sourced from China, while the manufacturing process is uniquely designed to have very few touch points, from mixing to freezing, in keeping with a wellcontrolled sanitary environment. “A lot of work has gone into researching the equipment, and we have started creating recipes for the various flavours,” Hadad says. Taste testing and research and development were done locally, working with the Caribbean Industrial Research Institute, CARIRI. Product development, including packaging and design, was also sourced locally. “In addition, we will be collaborating with Caribbean CGA with respect to ingredient sourcing,” Hadad explains. The ice cream is initially in the basic flavours of chocolate, vanilla and coconut, with more endemic local flavours to be added as the product is rolled out. The firm will focus on bringing novelty products to the market such as an ice cream lolly called Creamee, as well as an old favourite, Choc Ice. Another innovative item will be a “Dairy Dainty”, which is five cubes of chocolate-coated ice cream in a box. This distinctive product was originally manufactured in Trinidad and Tobago by Paul Gabriel’s family more than 30 years ago. The future of HADCO In the short term, HADCO is keen to see how the product performs in the Trinidad and Tobago market, and to understand consumer behaviour. “We want to start exporting as soon as possible, and will engage our distributor network across our 12 export markets,” John Hadad says. “We feel positive that the product will sell very well throughout Caricom, and also in a few Central American markets. “Creamery Novelties targets the general consumer and affordability – we want to produce a good quality product at the right price. With our focus around novelties and flavours, the Group can become a dominant ice cream manufacturing force in the region within five years. “HADCO is owned by a Trinbagonian family, with Trinbagonian employees, and we want to continue to exist here, to grow our employee base and to grow our business. And we believe that the only way to do this would be to further diversify into manufacturing, in order to become self-sufficient with respect to foreign exchange earnings.” 16 Trinidad and Tobago Chamber of Industry and Commerce www.chamber.org.tt/contact-magazine
www.chamber.org.tt/contact-magazine 17 Trinidad and Tobago Chamber of Industry and Commerce
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Magazine: CONTACT Magazine (Vol.18 No.1 – April 2018)