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“THERE AR


E 360 DEGREES SO WHY STICK TO ONE?” - ZAHA HADID


Fluid, running, continuous, organic, rolling, sl


iping & sliding.<br />

Like a mountain, the landscape of Baku seamlessly crawls<br />

up the Heydar Aliyev Culural Center. The explosion of<br />

white against the dark grey backdrop of rigid soviet block<br />

architecture shows a more sensual side to Azerbaijan. Three<br />

buildings effortlessly flow into one another, and around<br />

every corner awaits an astonishing new surprise from <strong>Zaha</strong><br />

<strong>Hadid</strong> .


31 Oct 1950 – 31 Mar 2016<br />

<strong>Zaha</strong> <strong>Hadid</strong> was an Iraqi<br />

born, London based architect<br />

who was famous for her<br />

unique architectural style.<br />

“People think that the<br />

most appropriate building<br />

is a rectangle, because<br />

that’s typically the<br />

best way of using space.<br />

But...the world is not a<br />

rectangle!” - <strong>Zaha</strong> <strong>Hadid</strong><br />

Fluid, gravity defying,<br />

chaotic & in flux...these<br />

are just a few words that<br />

have been used to describe<br />

<strong>Hadid</strong>’s designs. Her multiperspective<br />

approach and use<br />

of fragmented geometry was<br />

unprecedented, reminiscent of<br />

the dissarray, that is modern<br />

life (Design Museum, 2014).<br />

Although initally swept<br />

up in the movement of<br />

deconstructivism, <strong>Hadid</strong>’s<br />

developments and advances<br />

in the field were so groundbreaking<br />

that in order to<br />

classify her designs, a new<br />

style had to be created. And<br />

so Parametricism came into<br />

fruition. This terminology was<br />

devised by Patrik Schumacher,<br />

<strong>Zaha</strong>’s business partner.


QUEEN<br />

OF THE<br />

CURVE


PARAMETRICISM


Imagine being able to push and pull the<br />

formation of materials to within breaking<br />

point, while still maintaing structural<br />

integrity... well that’s parametricism!<br />

Parametricism’s influence on modern design<br />

can be largely attributed to <strong>Hadid</strong>. The<br />

movement itself was popularized by her design<br />

company, and brought into modern culture. This<br />

latest form of architecture goes beyond the<br />

conventional use of rigid shapes. Instead,<br />

it pushes the boundaries of traditional<br />

architecture through non-linear formations.<br />

Thanks to advances in computer technology,<br />

information can now be fed into parametric<br />

programs, and multipilized and randomized to<br />

create a myriad of design possibilities. In<br />

this way, parametricism has revolutionized<br />

architecture. Without computer automation, these<br />

possibilities could not be comprehended, let<br />

alone graphically depicted at such a rapid rate.<br />

Elements are interlinked, one change informing<br />

the next and so on. These elements will<br />

not repeat and always vary, replicating<br />

the way nature deals with complexity.


FROM THE<br />

BEGINNING:<br />

BAGHDAD<br />

TO<br />

LONDON<br />

Family<br />

By 11 years old <strong>Hadid</strong> already knew she would become an architect.<br />

Although unusual at this age, this career path was not uncommon for<br />

women of during this time. From an early age <strong>Hadid</strong> was interested<br />

in design, and being from a supportive upper class family in a<br />

liberal society, was allowed the opportunity to express this.<br />

She did so through clothing creation (although deemed by <strong>Hadid</strong><br />

as unsuccessful) and the interior decoration of the family home,<br />

which it was insisted she replicate for other family members.<br />

“When I was growing up in Iraq, there was an unbroken<br />

belief in progress and a great sense of optimism. It<br />

was a moment of nation building.” - <strong>Zaha</strong> <strong>Hadid</strong><br />

Islam, the main religion in Iraq, and their curvaceous style of<br />

calligraphy and architecture are also inherent in <strong>Hadid</strong>’s later work.


Iraq<br />

<strong>Hadid</strong> was born in Baghdad, in a<br />

time when the city was re-inventing<br />

itself. Architecture was an<br />

integral part of this reinvention.<br />

Invitations to contribute to the<br />

changing cityscape were extended<br />

to the likes of Frank Lloyd<br />

Wright, Alva Aalto, Le Corbusier<br />

and Walter Gropius. By the 1960s,<br />

Baghdad was a modern city,<br />

teeming with life and culture.<br />

Iraq’s inspiration extended<br />

beyond Baghdad, as did <strong>Hadid</strong>’s,<br />

an inspiration growing as she<br />

travelled widely with her family.<br />

Most notably <strong>Hadid</strong> was interested<br />

in the Marsh Arabs in southern<br />

Iraq. Initially she had admired<br />

photographs of their unique<br />

floating villages. Later she was<br />

taken there by her father to<br />

see first hand how the villages<br />

were constructed in simbiosis<br />

with the nature to cope with the<br />

harsh landscape. <strong>Hadid</strong> would<br />

later replicate this integration<br />

of nature into her own work.<br />

<strong>Zaha</strong> <strong>Hadid</strong> in the room of her family home that she designed


Man vs Nature<br />

<strong>Hadid</strong>’s designs are influenced by the<br />

environment and purpose surrounding<br />

the building. <strong>Hadid</strong> wanted to<br />

design places which made people<br />

feel good, but the functionality<br />

of the building, coupled with the<br />

purpose of the building were at the<br />

forefront of her designs.<br />

<strong>Hadid</strong> initially had an extreme<br />

distaste for nature, she said, “For<br />

many years, I hated nature. As a<br />

student, I refused to put a plant<br />

anywhere - a living plant, that is.<br />

Dead plants were OK.”<br />

Eventually she would draw inspiration<br />

from nature, even describing<br />

designs as rivers frozen in time<br />

or mountains seamlessly connecting<br />

with the earth.<br />

It is clear that <strong>Hadid</strong> was influenced<br />

by a number of different factors,<br />

her experiences in Iraq and London,<br />

the Russian constructivist and<br />

supremacists she was taught about,<br />

nature itself and the integration<br />

of form and function. The support<br />

she received both from the people<br />

around her as well as the society<br />

at the time in general, allowed her<br />

to believe she was capable of doing<br />

anything, enough so that she was<br />

able to overcome the Cardiff Bay<br />

Opera House experience and use it to<br />

her advantage.


Teoriedelprogetto15, n.d.


London Architectural Association School of Architecture


The 70s<br />

<strong>Hadid</strong>’s travel extended to studying<br />

abroad, most notably she travelled<br />

to London to attend the London<br />

Architectural Association School of<br />

Architecture (AA). The experimental<br />

nature of 1970’s society was<br />

reflected in the school allowing<br />

students to try every class, leaving<br />

the decision in their hands. Elia<br />

Zengehlis & Rem Koolhaas (who she<br />

would later work with at the Office<br />

for Metropolitan Architecture<br />

Rotterdam Netherlands and remain<br />

lifelong friends) stood out to<br />

<strong>Hadid</strong>. Through their teachings she<br />

discovered the likes of Russian<br />

abstract painter Kazimir Malevich.<br />

Malevich’s compositions were<br />

inspirational to <strong>Hadid</strong>, and she even<br />

incorporated one of his Architektons<br />

(experimental architectural models)<br />

into one of her paintings. Malevich<br />

was also a pioneer in the Russian<br />

supremacism art movement, which<br />

would later influence <strong>Hadid</strong>’s work.<br />

Russia also played a further part<br />

in <strong>Hadid</strong>’s inspiration, through<br />

the constructivists, and more<br />

specifically, the works of Erich<br />

Mendelsohn, Mies van der Rohe,<br />

and Le Corbusier were particularly<br />

influential.<br />

UN building - North by Northwest<br />

“I love drivin<br />

it’s always fu<br />

ly, I don’t dr<br />

be driven.”- Z<br />

After completing her studies, she went on to<br />

teach at the same school she attended. <strong>Hadid</strong><br />

would paint in the evenings and when she was<br />

not engrossed in Richard Gere’s American<br />

Gigalo, she would have North by Northwest, an<br />

Alfred Hitchcock film on in the background. It’s<br />

interesting to note the similarities between<br />

the mock up set design of the UN building and<br />

<strong>Hadid</strong>’s later works.<br />

The 1970s also saw the rise of the Punk movement,<br />

and although this was not seen as an exciting<br />

time by <strong>Hadid</strong> in terms of architecture, the<br />

rebellious nature of challenging the status<br />

quo as is associated with this movement, is<br />

clearly evident in her work.<br />

Cardiff Design Propo


Cardiff<br />

Malevich’s Architekton<br />

However, not all <strong>Hadid</strong>’s<br />

experiences<br />

were<br />

positive. One of the<br />

most important learning<br />

experiences was the<br />

events surrounding the<br />

Cardiff Bay Opera House.<br />

Although <strong>Hadid</strong> won<br />

this competition, the<br />

project failed to gain<br />

the financial support<br />

it required to come to<br />

fruition. <strong>Hadid</strong> being<br />

a female architect of<br />

Iraqi background, as<br />

well as the fact she<br />

was situated in London,<br />

would have attributed to<br />

this lack of support.<br />

This stigma followed<br />

<strong>Hadid</strong> for over a decade,<br />

with her losing most<br />

competitions in this<br />

time. She used this time<br />

to expand her repertoire,<br />

testing every option<br />

and entering every<br />

competition. She didn’t<br />

sleep for days on end and<br />

relied on the support<br />

of colleague Schumacher<br />

(who would remain<br />

supportive throughout<br />

<strong>Hadid</strong>’s career). This<br />

is a great stretch<br />

from the the beginning<br />

of their relationship,<br />

as initially they<br />

clashed heads, and<br />

<strong>Hadid</strong> threatened to fire<br />

Schumacher on a regular<br />

basis.<br />

g around east London -<br />

ll of surprises. Actualive<br />

myself - I like to<br />

aha <strong>Hadid</strong><br />

sal by <strong>Zaha</strong> <strong>Hadid</strong><br />

<strong>Zaha</strong> <strong>Hadid</strong> and Rem Koolhaas


LONDON YEARS<br />

In 1980 <strong>Hadid</strong> embarked on her own<br />

London architectural practice. It<br />

started as one small room with four<br />

people and now employs hundreds at<br />

offices all over the world. London in<br />

the 80’s was a place of vast social and<br />

economic change. Unemployment soared,<br />

the political climate was tumultuous.<br />

Large soviet-esque council housing was<br />

built, and towered over the classical<br />

architecture of an older London. In<br />

part, <strong>Hadid</strong>’s designs were born of a<br />

desire to challenge this industrial<br />

style that was pervading the city. She<br />

seeked to equalise industry and the<br />

environment, by creating designs in<br />

harmony with nature.<br />

Through this initial practice she made<br />

extensive contributions in the form<br />

of designs both paper and realized,<br />

some of the most notable being:<br />

•<br />

(1982) (bottom Left), winning<br />

this put her on the map but<br />

unfortunately was never built.<br />

• (1993) (top<br />

right) a decade after winning the<br />

peak, was her first to be built<br />

(a far stretch from the chair she<br />

was originally commissioned to<br />

design by Rolf Fehlbaum)<br />

• (1994)<br />

(bottom right), previously<br />

discussed.


“I am equally proud of all of my architectural<br />

projects. It's always rewarding to see an ambitious<br />

design become reality.” - <strong>Zaha</strong> <strong>Hadid</strong>


Evelyn Grace Academy<br />

The Breakthrough<br />

<strong>Hadid</strong> struggled for almost a decade, followed by the stigma of events at<br />

Cardiff. Eventually her hard work and persistance paid off and the flood<br />

gates opened, with the following projects ensuing:<br />

• Bergisel Ski Jump (2002), Innsbruck, Austria<br />

• Rosenthal Center for Contemporary Art(2003), Ohio, US<br />

• BMW Central Building (2005), Leipzig, Germany<br />

• Phaeno Science Center (2005), Wolfsburg, Germany -<br />

• Maggie’s Centres (2006), Kirkcaldt, Scotland<br />

• MAXXI – National Museum of the 21st Century Arts (2010), Rome, Italy<br />

• Evelyn Grace Academy (2010), London, UK<br />

“I don't think that architecture is only about<br />

be able to excite you, to calm you, to make yo<br />

GROUND<br />

BREAKING<br />

Nordpark Railway station


Technology & Transition<br />

From shards of breaking ice to ice<br />

sculpture, the design for Nordpark<br />

Railway station (2004-2007) marked<br />

an extreme transition in <strong>Hadid</strong>’s<br />

style. The sharp angles and rigid<br />

shapes of <strong>Hadid</strong>’s previous works had<br />

been replaced with one seamlessly<br />

fluid structure. This was made<br />

possible through advances in<br />

technology both in terms of design<br />

and construction. Parametricism<br />

and <strong>Hadid</strong>’s push to understand<br />

gravitational forces allowed the<br />

building to stretch former physical<br />

limits. This new style shaped her<br />

future works, such as:<br />

• Heydar Aliyev Cultural Centre<br />

(2007–12), Baku, Azerbaijan.<br />

• The floating roof extension to the<br />

Serpentine Gallery.<br />

• Dongdaemun Design Plaza & Park<br />

Seoul (2014), South Korea<br />

In addition to her contributions<br />

directly to the architectural field,<br />

she also contributed by way of<br />

teaching at the London Architectural<br />

Association School of Architecture,<br />

and through the furniture and product<br />

designs developed as extensions of<br />

her architectural practice.<br />

MAXXI – National Museum of<br />

the 21st Century Arts<br />

shelter... It should<br />

u think.” - <strong>Zaha</strong> <strong>Hadid</strong><br />

Achievements<br />

These contributions were<br />

recognized by official accolades,<br />

most notably:<br />

- Pritzker Architecture Prize –<br />

2004 (architecture’s equivalent of<br />

the noble prize)<br />

- Stirling Prize – 2010 & 2011<br />

- Dame Commander of the Order of<br />

the British Empire – 2012<br />

- Business women of the year –<br />

Verve Clique<br />

- RIBA Gold Medal – 2015


LEGACY<br />

“You can’t teach architecture.<br />

You can only inspire people” -<br />

<strong>Zaha</strong> <strong>Hadid</strong><br />

Alt<br />

her<br />

con<br />

in<br />

por<br />

fel<br />

who<br />

her<br />

at<br />

to<br />

Her<br />

tec<br />

But<br />

to<br />

imm


hough <strong>Zaha</strong> recently passed away,<br />

legacy and lasting impact on<br />

temporary architecture will live on<br />

many forms. She and her extensive<br />

tfolio will be remembered by her<br />

low designers, students and all<br />

knew her. The works produced by<br />

business partners and colleagues<br />

<strong>Zaha</strong> <strong>Hadid</strong> Architect will continue<br />

influence fledgling designers.<br />

contributions to Parametricism<br />

hnology continue to be instrumental.<br />

perhaps her greatest contribution<br />

contemporary architecture is the<br />

ense inspiration<br />

created by her life and designs both paper and realized.


In a tribute to <strong>Zaha</strong> <strong>Hadid</strong>, the format of this<br />

<strong>magazine</strong> has been designed to specifically reflect<br />

the the organized chaos present in her work.<br />

These stylistic dedications have been chosen<br />

precisely, right down to the fonts used in the<br />

work, which closely align with <strong>Zaha</strong> <strong>Hadid</strong> Sans,<br />

a font created for and only to be used by her<br />

architecture practice.

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