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Retail/Leisure Parks and Shopping Parks<br />
The vast majority of Retail/Leisure Parks and Shopping Parks have<br />
a dedicated car park facility which services customers wanting<br />
to use on site facilities/retailers.<br />
Currently, car park management within these<br />
sectors are predominately managed utilising<br />
existing ANPR technology, alongside supporting<br />
manual foot patrols.<br />
Our Intelligent Number Plate Recognition (<strong>iNPR</strong>)<br />
solution has advanced reporting functionalities,<br />
including customer only identifi cation, vehicle<br />
tracking and detailed analytics. This data<br />
can be benefi cial from a operational,<br />
security and marketing perspective.<br />
Intelligent Number Plate Recognition (<strong>iNPR</strong>)<br />
highlights vehicles who park on site and then<br />
tracks the driver/passengers that leave site<br />
without entering your stores or remain on<br />
site for longer than the published time limit.<br />
These people are taking up valuable space<br />
that could be used for genuine customers,<br />
members of staff or visitors.<br />
<strong>iNPR</strong> tracks both driver and passengers once<br />
they leave the vehicle and can show you which<br />
stores they visit fi rst and the last store they<br />
visited, before returning to their vehicle. It can<br />
also show which stores in a multi-store site<br />
have common customers. This information is<br />
recorded at our control centre and the video<br />
data reviewed through our online portal.<br />
<strong>iNPR</strong> cameras can also detect obstructive<br />
parking, such as parking in a hatched area,<br />
out of a marked bay or parking in a parent and<br />
child bay, without any children. It also monitors<br />
antisocial behaviour, such as fl y tipping and<br />
‘boy racing’, particularly out of trading hours.<br />
<strong>iNPR</strong> can show you your car park heat map,<br />
which can be a useful tool to highlight which<br />
areas of your car park are most frequently<br />
used and when. This can also be benefi cial<br />
from a development perspective.<br />
Retail/Leisure Parks and Shopping Parks<br />
Key Benefits:<br />
• Identifies if vehicle owner leaves site (non customer)<br />
• Detailed reporting of customer behaviours<br />
• Full intelligent control of all infringement parking<br />
• Antisocial behaviour monitoring<br />
• Highlights potential development areas<br />
Sector benefits:<br />
Car park<br />
protection<br />
Heat maps /<br />
hotspot areas<br />
Customer<br />
behaviours<br />
(store to store)<br />
Detailed<br />
reporting<br />
“Intelligent Number Plate Recognition can be<br />
tailored to your sites’ requirements, enabling<br />
you to manage your site more efficiently.”<br />
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