BeatRoute Magazine [AB] print e-edition - [April 2018]

VERONICA WEIBSSTÜCK
young management assistant chronicles her career
BY CATALINA BRICENO
“There’s not a day that I’m like ‘I don’t want to go to work today.’”
At just 25-years-old, Veronica Weibsstück says Weibsstück.
of admin stuff,” recalls Weibsstück.
has turned her dreams into a reality, “Some people say being female is really At Shambhala Music Festival, Jeff Abel,
courtesy of her industrious nature.
hard in the industry, I haven’t had that issue who goes by the moniker Excision expressed
At the early age of 18, her love for music to be quite honest. My biggest thing was my serious interest to work alongside her for
propelled her to new heights, eventually age, I was worried that nobody would take his festival Lost Lands, held in Ohio, as management
resulting in her becoming Excision and Dion me seriously because I was 18.”
assistant.
Timmer’s management assistant.
After her brief hiatus, Weibsstück dove This past year, Weibsstück left Blueprint
According to Weibsstück, it was attending
right into work again in 2015 after her when to become a full-time tour assistant for the
shows and seeing her friends become her boss at the time, Dan Wurtele offered Paradox Tour and as management assistant
involved in the community as promoters her a role as production manager running for Abel and Dion Timmer.
for Connected Entertainment, a promotion event logistics and bookings at Blueprint, “There’s not a day that I’m like ‘I don’t
company for electronic music in Edmonton, after the company bought Connected. want to go to work today.’ I’ve never felt
that incited her to participate.
Moments of synchronicity and winks so in place and accepted and confident in
“I just saw how stoked people would get from the universe indicated that Weibsstück what I’m doing than I have with this,’” she
from the events that they were doing, and was on the right path. A defining moment enthuses.
wanted to bring that excitement to other for her at Blueprint was Northern Lights “Working with someone like Jeff, you
people.”
2013, the event was hit quickly selling out. learn so much. It’s insane, [he’s on the go],
Weibsstück says it was because of her The standout roster consisted of a wide and he’s always working on something. His
enthusiasm at meetings that made Seelo selection of impressive talent from Calvin work ethic is unmatched, it shows by where
Mondo, Nestor Delano, Mikey Wong, Dusty Harris, Nicky Romero, R3hab to Krewella, he is and how far he’s gotten.”
Wright, head honchos at Connected bring Flux Pavillion, and Bassnectar catering to Hard work produces results. Weibsstück
her onboard.
different tastes - ranging from electro house is set to dominate the festival circuit
Weibsstück went from promoter to to dubstep.
working behind the scenes working artist
helping make executive decisions for bookings,
Her time at Blueprint allowed her to blos-
relations for Valhalla Sound Circus in
as an assistant manager, and later as a som professionally and fulfill her dream of Montreal July 19 to 13 and Bass Cannon, a
production manager.
becoming part of the dubstep heavyweight festival held at the Gorge Amphitheatre in
“I loved [making suggestions] and bringing
Excision and young gun protégé, Dion Tim-
Washington that runs from August 24 to 26
in talent that nobody else was [thinkmer’s
management team.
where headliners, Excision and Nightmare
ing of] and always putting myself in the
“Right before Northern Lights 2017, Brett will go back-to-back. You can also catch
position to do more work. I wanted to do [Excision’s] brother who is also his tour Dion Timmer at the Marquee Beer Market
the admin stuff, I wanted to help with the manager [asked me]: “Hey do you want to & Stage on April 21 (Calgary).
contracts, I wanted to do the advancing,” work on some stuff for Dion we have a lot
JUCY BEATROUTE • APRIL 2018 | 43