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Message from a Director - Cranfield School of Management ...

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and research News FORUM May 2006 5<br />

PhD student Andreas Birnik (left)<br />

presented a paper entitled ‘Practical<br />

Drift as a Response to Strategic<br />

Integration: An Exploratory Study <strong>of</strong><br />

MNC Subsidiary <strong>Management</strong>’ as<br />

part <strong>of</strong> the Singapore Inter-Island<br />

Strategy Seminar Series. The paper<br />

was co-authored by Pr<strong>of</strong>essor Cliff<br />

Bowman and Dr Véronique<br />

Ambrosini. The seminar series is a collaboration<br />

between the strategy faculties at the National University<br />

<strong>of</strong> Singapore, INSEAD’s Singapore campus, Singapore<br />

<strong>Management</strong> University and Nanyang Business <strong>School</strong>.<br />

Andreas will be presenting two papers at the Academy <strong>of</strong><br />

International Business in Beijing in June: ‘Unbundling<br />

Strategic Integration in the Multinational Corporation’,<br />

with Cliff Bowman and ‘Causes and Consequences <strong>of</strong><br />

Practical Drift in the Multinational Subsidiary’, with Cliff<br />

Bowman and Véronique Ambrosini.<br />

He has had three papers accepted for the Academy <strong>of</strong><br />

<strong>Management</strong> in Atlanta in August:<br />

• ‘Challenges to Cross-Border Integration: An<br />

Exploratory Study <strong>of</strong> MNC Subsidiary <strong>Management</strong>’,<br />

with Cliff Bowman and Véronique Ambrosini<br />

• ‘Marketing Mix Standardisation in Multinational<br />

Corporations: A Review <strong>of</strong> the Evidence’, with Cliff<br />

Bowman<br />

• and ‘Conceptualising the Multinational Corporation:<br />

Where Are the Micro Models’, to be presented at a<br />

pre-conference paper development workshop.<br />

He has also had two papers accepted for the British<br />

Academy <strong>of</strong> <strong>Management</strong>: ‘The Causes, Consequences<br />

and Mediating Effect <strong>of</strong> Practical Drift in the Multinational<br />

Subsidary’ co-authored by Cliff Bowman and Véronique<br />

Ambrosini and ‘Towards a Micro Model <strong>of</strong> the<br />

Multinational Corporation’ co-authored by Cliff Bowman.<br />

Véronique Ambrosini, Cliff Bowman and Sarah Burton-<br />

Taylor have had their paper entitled ‘Inter-team<br />

coordination activities as a source <strong>of</strong> customer<br />

satisfaction’ accepted for publication in Human Relations,<br />

a 4* journal.<br />

DBA student Thoranna Jonsdottir<br />

and Dr Val Singh (right) have had<br />

their paper ‘Hurdles for women?<br />

Exploring the non-executive director<br />

recruitment process: An Icelandic<br />

case study’, accepted for the<br />

European Academy <strong>of</strong> <strong>Management</strong><br />

(EURAM) Conference in Oslo this<br />

month. Val’s paper ‘Ethnic and<br />

international diversity in FTSE 100 boards’ has also been<br />

accepted for the EURAM Conference.<br />

• As part <strong>of</strong> the International Women’s Day celebrations<br />

Val gave a keynote presentation on ‘Women in SET<br />

as Change Agents: Adding Value to the Board’ at the<br />

Gender and Leadership Conference for Women in<br />

Science, Engineering and Technology, held at the<br />

British Library in London. Val also took part in two<br />

panel sessions and a workshop presentation on ‘The<br />

challenges for women in SET careers’.<br />

• Val has had her paper ‘The representations <strong>of</strong> Gender<br />

and Ethnicity in diversity discourses on European<br />

company websites’ accepted by the Journal <strong>of</strong><br />

Business Ethics, which is an FT-ranked journal. This<br />

is co-authored with Dr Sebastien Point.<br />

• Val and Pr<strong>of</strong>essor Susan Vinnicombe have<br />

contributed their paper ‘Women on boards <strong>of</strong><br />

directors: United Kingdom stakeholder collaboration<br />

strategies’, as part <strong>of</strong> a symposium on Women on<br />

Boards <strong>of</strong> <strong>Director</strong>s: Intervention Strategies and<br />

Global Action for Gender Equity at Board Level. This<br />

Showcase Symposium will be held at the US<br />

Academy <strong>of</strong> <strong>Management</strong> Annual Meeting in Atlanta<br />

in August.<br />

• Susan Vinnicombe led the symposium proposal<br />

‘Women above the Glass Ceiling: Collusion, Voice<br />

and Exit’ including papers by Deirdre Anderson, Val<br />

Singh, Halla Tomasdottir, Dr Savita Kumra and<br />

colleagues <strong>from</strong> Case Western, which has also been<br />

accepted for the same conference.<br />

Dr Veronica Martinez (right) is<br />

organising a conference track called<br />

Performance <strong>Management</strong> at the<br />

EURAM Conference in Oslo this<br />

month. She has also had a paper<br />

accepted for the Academy <strong>of</strong><br />

<strong>Management</strong> confrence at Atlanta in<br />

August. The paper is about the<br />

effects <strong>of</strong> performance reviews.<br />

Veronica has also secured a shared symposium<br />

accepted at the conference entitled ‘Multiple<br />

perspectives <strong>of</strong> performance measurement and<br />

management systems’. It is supported by the Business<br />

Policy and Strategy (BPS) Division and the Operations<br />

<strong>Management</strong> (OM) division.<br />

The conference theme is Knowledge, Action and Public<br />

Concern.<br />

Dr Ashley Braganza and Executive Doctoral student<br />

John Holmes co-authored and presented a paper<br />

entitled ‘Achieving sustained Infusion in Enterprise<br />

Resource Planning systems projects’ at the UKAIS 2006<br />

Doctorial Colloquium, held at the University <strong>of</strong><br />

Gloucestershire. The doctoral track theme was titled<br />

‘Where Theory Meets Practice’ and <strong>of</strong>fered both<br />

practitioners and the academic community the<br />

opportunity to share the latest ideas in the application <strong>of</strong><br />

Information Systems practice.<br />

Pr<strong>of</strong>essor Joe Peppard is one <strong>of</strong> the founding<br />

members <strong>of</strong> the newly established Milton Keynes<br />

Chamber <strong>of</strong> Commerce IT Forum, which recently held<br />

its inaugural meeting.<br />

He is one <strong>of</strong> a panel <strong>of</strong> IT experts who have joined<br />

forces to consider the future <strong>of</strong> IT in Milton Keynes<br />

and generate ideas for making Milton Keynes a major<br />

IT hub in the United Kingdom.<br />

More than 60 delegates <strong>from</strong> local companies and<br />

organisations attended the first forum and Pr<strong>of</strong>essor<br />

Peppard, <strong>Director</strong> <strong>of</strong> the Information Systems<br />

Research Centre, highlighted the Centre's interest in<br />

engaging with local businesses. He announced that<br />

the Centre will be exploring areas <strong>of</strong> possible research<br />

into the information systems issues <strong>of</strong> the SME sector.<br />

Research Fellow Akin Soetan also attended the<br />

meeting.<br />

Speaking after the event panel chairman Fredi<br />

Nonyelu said: “It was inspiring to have so many people<br />

Research to study<br />

NHS Reforms<br />

Pr<strong>of</strong>essor David Buchanan is part<br />

<strong>of</strong> a team <strong>of</strong> academics <strong>from</strong> four<br />

universities who are to study the<br />

way the NHS is organised, and is<br />

being reorganised, and how it<br />

makes and implements its<br />

decisions for health care.<br />

The three-year study will track the impact <strong>of</strong> the<br />

great variety <strong>of</strong> new governing arrangements which<br />

are now emerging in the NHS, including Foundation<br />

Trust Hospitals, New Independent Sector Treatment<br />

Centres, choice, challenge, competition and other<br />

market mechanisms in health services. This detailed<br />

study will assess how health service managers and<br />

staff react to and adapt these changes. It will also<br />

track the performance outcomes - including most<br />

centrally the outcomes for patients.<br />

The study, which is being led by Pr<strong>of</strong>essor John<br />

Storey <strong>of</strong> the Open University Business <strong>School</strong>, will<br />

cover England, Wales, Scotland and Northern Ireland.<br />

Pr<strong>of</strong>essor Buchanan will be looking at<br />

management and organisational structures in acute,<br />

primary care and foundation trusts.<br />

The research is being funded by the NHS Service<br />

Delivery and Organisation Research and<br />

Development Programme.<br />

The other researchers involved are <strong>from</strong><br />

University College Hospitals, London, and the<br />

University <strong>of</strong> Bath.<br />

<strong>School</strong> is member <strong>of</strong> MK IT Forum<br />

with so much vision together in one room. We learnt<br />

an enormous amount about the IT sector in Milton<br />

Keynes and the message that was repeated again and<br />

again is that there is a lack <strong>of</strong> joined-up working. We<br />

heard that the city is to a great extent already a<br />

hotspot for innovation - but the news simply isn't<br />

getting out. As result people are working in isolation.<br />

There was overall agreement that to succeed business<br />

must take the lead. We must work together more and<br />

to do that we must communicate more effectively<br />

between ourselves, with other organisations and<br />

further afield.”<br />

Pr<strong>of</strong>essor Peppard is pictured (second left) with<br />

panel members Dr Peter Scott <strong>of</strong> the Knowledge<br />

Media Institute, Brian White <strong>of</strong> MKTV, Gavin<br />

Wonnacott representing the Central Innovation<br />

Network, Barry Mowbray <strong>from</strong> BT Local Business,<br />

Nicholas Mann <strong>of</strong> Interdirec, Neil Westerby <strong>of</strong> Optima<br />

Business Solutions and Fredi Nonyelu <strong>of</strong> Briteyellow.

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