FLEISCHWIRTSCHAFT international 6/2017

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Fleischwirtschaft international 6_2017
19
Ranking
Top10sausage producers
Tab. 4: The ten largest meat products manufacturers
Rk. Rk. Company/Group Turnover in mill. €
Top100 2016 2015
1 10 Zur-Mühlen-Gruppe 825 825
2 16 Gustoland 582 417
3 22 Bell Deutschland 392.5* 407.4*
4 23 Kemper 390 390
5 LutzConvenience ** 380
6 25 Reinert 330 325
7 30 Wolf 300 256
8 34 Sutter 256 238
9 35 Stockmeyer 247.1 249.7
10 38 Ponnath 228 232
*exchange rate: 1€=1,1364 CHF; ** filed for bankruptcy in April 2017
Source: afz 40/2017 FLEISCHWIRTSCHAFT international 6_2017
Verticalizing and creating more value by processing and refining –on
the one hand retailers have followed this principle with their own meat
processing plants, but slaughterhouses too are trying to improve their
margins through further processing. Especially at the Westfleisch subsidiary
Gustoland, which specialises in sausage production, this plan
succeeded completely last year.The plant in Oer-Erkenschwick profited
not least from the takeover of the meat product producer Aldenhoven in
2014.The cooperative members aim to invest several million Euros in
Oer-Erkenschwick in the coming months.
Trade displays restrained growth
Retailers are going the opposite way,verticalizing in the reverse direction
into production –and this is proving successful too. However the growth
rates in the past calendar year did not match those of the major meat
product producers. Despite this, the ten largest meat processing plants of
the retail trade together accounted for sales worth more than €4 bn.
The overall ranking of the Top100 meat industry companies compiled
jointly again by the editorial teams of afz and FLEISCHWIRTSCHAFT is
Top10food retailers
Tab. 5: The ten largest meat plants of food retailers
Rk. Rk. Company/Group Turnover in mill. €
Top100 2016 2015
1 9 Kaufland Fleischwaren n/a 839*
2 13 Edeka Südwest Fleisch 643 635
3 15 Brandenburg 595 602
4 17 Bauerngut 550 536
5 19 Rasting 474 463
6 28 Nordfrische Center 309 294
7 31 Südbayerische FW 299 292
8 37 Hessengut 228 225
9 42 Franken-Gut 216 212
10 46 Rewe Dortmund n/a 177
*estimated; n/a =noapplicable
Source: afz 40/2017 FLEISCHWIRTSCHAFT international 6_2017
headed by aturnover billionaire too –the industry leader Tönnies reported
group sales of €6.35 bn. for the past year.Once again this was more than
in the year before. At the end of 2015 the family group had strengthened
its empire with the Danish pig slaughterer Tican and with aslaughtering
capacity of two million pigs per year.Some way behind this, places two
and three in the TopList are held by Vion (€2.97 bn.) and Westfleisch
(€2.47 bn.). As aresult of the virtually consistent increases in sales across
the industry,the places in the Top10remain in the same hands.
Within the space of ten years these Top10have more than doubled their
cumulative turnover.Inthe year 2006 the ten leading companies in the
meat and meat product industry together reported sales of agood €9 bn.
Today this figure is more than €20 bn. Some producers have even multiplied
their revenues further,notably the Tönnies Group, but also
Rothkötter,Müller,Böseler and Willms, to name but afew.The meat
processing plants of the retail trade have also experienced rapid growth.
On the flip side, however,during this decade agood number of producers
have had to give up. The market remains fiercely competitive and the
challenges are wide-ranging –nothing has changed here during the ten
years.
r si
OC&C
The largest global suppliers
For the first time since 2002, the
largest global food manufacturers
have shrunk. With a0.7% decline in
sales revenue in 2016,the negative
trend of declining growth rates is
bottomed out. More than half of the
Top50FMCG manufacturers (Fast
Moving Consumer Goods) were
affected by the decline in sales.
The world's largest FMCG company
is still Nestlé, according to its own
figures. The Swiss company grew
slightlyby1%in2016and, with a
sales volume of $90.8 bn., remains
the undisputed leader in the ranking.
Procter&Gamble ($64.9 bn.)
ranks second, followed by PepsiCo
($62.8 bn.) and Unilever ($58.3 bn.).
Among the Top5,onlyBrazilian
meat packer JBS achieved significant
sales growth of 7% to $48.6
bn. Of the six suppliers from the
meat sector in the ranking, JBS and
Tyson Foods remained in place four
and eight, while all the other companies
in the meat sector were
able to make up for their positions.
After abrief cooling of the M&A
(Mergers &Acquisitions) market in
2016,the first half of the current
year shows that the major players
in the FMCG business continue to
focus on defending their market
shares through acquisitions.
Activities are currently picking up
again.
r LZ
Top 6global suppliers
//www.occstrategy.com
Tab.: The Top6meat suppliers of food retailers (from
the Top50FMCG producers)
Rank* Company/Country Sales to
retailers**
2016 in mill. $
Profit margin
2016 in %
5 JBS, BR 48,623 4.0
8 Tyson Foods, USA 36,881 7.7
17 WH Group 20,242 8.8
35 Nippon Meat
11,440 2.7
Packers, JP
42 Brasil Foods, BR 9,718 5.4
44 Hormel Foods, USA 9,523 14.0
*accounting onlycompanies publishing abalance sheet; ** without excise tax
Source: LZ citing OC&C Strategy Consultants FLEISCHWIRTSCHAFT international 6_2017