Retail Mass - Old Mutual
Retail Mass - Old Mutual
Retail Mass - Old Mutual
SHOW LESS
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Market segmentation analysis is key<br />
1. Target market for <strong>Old</strong><br />
<strong>Mutual</strong> is only 27% of the<br />
population<br />
2. Substantial GDP per<br />
capita increase needed to<br />
become target customers<br />
However:<br />
3. Substantial population<br />
numbers coming through<br />
to drive future growth<br />
Source: Bureau for Market Research (BMR)<br />
Breakdown of the SA population (2009)<br />
Population (m)<br />
3<br />
2<br />
1<br />
12
Change language