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Retail Mass - Old Mutual

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OMSA has strong market share<br />

with strong sales<br />

Industry Measure<br />

<strong>Old</strong> <strong>Mutual</strong><br />

2009 Market<br />

Share<br />

Savings (SARB) % of Total Industry Assets 12.0%<br />

Life (ASISA) Total Premium Income 25.3%<br />

Unit Trusts<br />

(ASISA)<br />

Asset<br />

Management<br />

Unit Trusts<br />

(incl Money Market)<br />

Unit Trusts<br />

(excl Money Market)<br />

Assets Under Management<br />

(incl Life Assets)<br />

6.7%<br />

7.7%<br />

17.4%<br />

Product shifts: Burial plans � Healthcare &<br />

education savings � Pension<br />

savings and property & casualty<br />

products<br />

Customer shifts:- Corporate � Individual<br />

- White HNW � Black Middle Class<br />

1 . OMSA including Namibia<br />

RmOMSA 1 segmentation and life sales<br />

split<br />

FY 2008 FY 2009 Q1 2010<br />

14

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