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FAO mushroom farming

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Strategies for successful and sustainable <strong>mushroom</strong> trade 31<br />

Marketing channels 31<br />

Marketing strategies 31<br />

Processing 33<br />

Organization 34<br />

Accessing market information 34<br />

Education, business skills and a willingness to take risks 34<br />

Diversification options 36<br />

Sustainable <strong>mushroom</strong> trade 36<br />

Support services to help promote <strong>mushroom</strong>s<br />

as a source of livelihood 39<br />

Public policy 39<br />

Technical support and training in cultivation and processing 40<br />

Business and entrepreneurial skills 41<br />

Market information 41<br />

Financial services 41<br />

Organizational options 41<br />

Role of advisor 42<br />

Opportunities and Challenges 43<br />

Opportunities 43<br />

Challenges 44<br />

Selected further reading 47<br />

Sources of further information and support 51<br />

Table of contents

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