Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Strategies for successful and sustainable <strong>mushroom</strong> trade 31<br />
Marketing channels 31<br />
Marketing strategies 31<br />
Processing 33<br />
Organization 34<br />
Accessing market information 34<br />
Education, business skills and a willingness to take risks 34<br />
Diversification options 36<br />
Sustainable <strong>mushroom</strong> trade 36<br />
Support services to help promote <strong>mushroom</strong>s<br />
as a source of livelihood 39<br />
Public policy 39<br />
Technical support and training in cultivation and processing 40<br />
Business and entrepreneurial skills 41<br />
Market information 41<br />
Financial services 41<br />
Organizational options 41<br />
Role of advisor 42<br />
Opportunities and Challenges 43<br />
Opportunities 43<br />
Challenges 44<br />
Selected further reading 47<br />
Sources of further information and support 51<br />
Table of contents