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Perspectives in Metropolitan Research 5: New Urban Professions – A Journey through Practice and Theory

ISBN 978-3-86859-515-4 https://www.jovis.de/de/buecher/perspectives-in-metropolitan-research/product/new_urban_professions_a_journey_through_practice_and_theory.html

ISBN 978-3-86859-515-4
https://www.jovis.de/de/buecher/perspectives-in-metropolitan-research/product/new_urban_professions_a_journey_through_practice_and_theory.html

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Snøhetta: People<br />

Process Projects<br />

An Introduction to<br />

Creative Work <strong>and</strong><br />

Methodology—The<br />

Value of<br />

Architecture <strong>in</strong><br />

Creat<strong>in</strong>g Community<br />

Jette Cathr<strong>in</strong> Hopp, Snøhetta<br />

Snøhetta’s commitment to an <strong>in</strong>tegrated, transdiscipl<strong>in</strong>ary practice,<br />

<strong>in</strong>clud<strong>in</strong>g architecture, l<strong>and</strong>scape, <strong>in</strong>terior, <strong>and</strong> design, has<br />

few parallels with<strong>in</strong> the <strong>in</strong>dustry. The quality <strong>and</strong> strength of identity<br />

provoked by our designs is achieved by <strong>in</strong>corporat<strong>in</strong>g deep research,<br />

transform<strong>in</strong>g what are often obstructions <strong>in</strong>to potentiality,<br />

<strong>and</strong> <strong>in</strong>clud<strong>in</strong>g the social <strong>and</strong> political environment <strong>in</strong> the<br />

creative process. Our work strives to enhance our sense of place,<br />

identity, <strong>and</strong> relationship to others <strong>and</strong> the physical spaces we <strong>in</strong>habit,<br />

whether natural or human-made.<br />

Our content-based approach is derived from long-st<strong>and</strong><strong>in</strong>g<br />

Nordic traditions of humanistic values <strong>and</strong> we st<strong>and</strong> our social<br />

grounds. Our projects are not driven by style, but are genu<strong>in</strong>ely<br />

164 <strong>Perspectives</strong> <strong>in</strong> <strong>Metropolitan</strong> <strong>Research</strong>

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