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42 | www.westendermagazine.com<br />

This sense of creative community<br />

encouraged the Paulin sisters to set up their<br />

concept store on Great Western Road. Shop,<br />

watch workshop and creative space all rolled<br />

into one, it gives the siblings the opportunity<br />

to meet the customers who buy their iconic<br />

timepieces.<br />

‘We definitely do more business in store<br />

rather than online,’ confirms youngest sister<br />

Eleanor. ‘It’s so friendly here.’ The shop also<br />

gives westenders an opportunity to see our<br />

watches if they haven’t come across them<br />

before.‘<br />

With five models on offer currently, Paulin<br />

watches are intended to last a lifetime.<br />

Designed by the sisters it takes about eight<br />

months from drawing board to finished<br />

product and this year the team have created<br />

their own numerical font, inspired by art deco<br />

typefaces. The distinctive geometric style has<br />

cleverly spaced gaps allowing the eye to fill<br />

in the blanks. ‘We wanted to keep the range<br />

simple but have something unique and I think<br />

we have achieved that,’ Eleanor says.<br />

Creativity really does run in this family,<br />

with the girls citing their great grandfather,<br />

sculptor George Henry Paulin, as their<br />

inspiration. ‘He worked across both World<br />

Wars,’ Eleanor says. ‘And you can still<br />

see his work today in both the Botanics<br />

and Kelvingrove Park. We followed in his<br />

footsteps and all studied at the same art<br />

school.’<br />

Like Paulin, Iolla and bluebellgray there are<br />

dozens of design led creative companies<br />

in this part of the city, doing innovative and<br />

exciting things. So what keeps them here?<br />

The answer from our three case studies is<br />

that the West End has a real sense of close<br />

knit community. For the Paulin sisters its like<br />

a happy family. ‘There is no sibling rivalry<br />

here,’ Eleanor concludes. ‘It’s a real team<br />

effort. My middle sister Elizabeth works<br />

remotely and my eldest sister Charlotte<br />

has just started a family so if she wants to<br />

take a day off I am around to help look after<br />

the baby.’<br />

iolla.com<br />

bluebellgray.com<br />

paulinwatches.com

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