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42 | www.westendermagazine.com<br />
This sense of creative community<br />
encouraged the Paulin sisters to set up their<br />
concept store on Great Western Road. Shop,<br />
watch workshop and creative space all rolled<br />
into one, it gives the siblings the opportunity<br />
to meet the customers who buy their iconic<br />
timepieces.<br />
‘We definitely do more business in store<br />
rather than online,’ confirms youngest sister<br />
Eleanor. ‘It’s so friendly here.’ The shop also<br />
gives westenders an opportunity to see our<br />
watches if they haven’t come across them<br />
before.‘<br />
With five models on offer currently, Paulin<br />
watches are intended to last a lifetime.<br />
Designed by the sisters it takes about eight<br />
months from drawing board to finished<br />
product and this year the team have created<br />
their own numerical font, inspired by art deco<br />
typefaces. The distinctive geometric style has<br />
cleverly spaced gaps allowing the eye to fill<br />
in the blanks. ‘We wanted to keep the range<br />
simple but have something unique and I think<br />
we have achieved that,’ Eleanor says.<br />
Creativity really does run in this family,<br />
with the girls citing their great grandfather,<br />
sculptor George Henry Paulin, as their<br />
inspiration. ‘He worked across both World<br />
Wars,’ Eleanor says. ‘And you can still<br />
see his work today in both the Botanics<br />
and Kelvingrove Park. We followed in his<br />
footsteps and all studied at the same art<br />
school.’<br />
Like Paulin, Iolla and bluebellgray there are<br />
dozens of design led creative companies<br />
in this part of the city, doing innovative and<br />
exciting things. So what keeps them here?<br />
The answer from our three case studies is<br />
that the West End has a real sense of close<br />
knit community. For the Paulin sisters its like<br />
a happy family. ‘There is no sibling rivalry<br />
here,’ Eleanor concludes. ‘It’s a real team<br />
effort. My middle sister Elizabeth works<br />
remotely and my eldest sister Charlotte<br />
has just started a family so if she wants to<br />
take a day off I am around to help look after<br />
the baby.’<br />
iolla.com<br />
bluebellgray.com<br />
paulinwatches.com