2018 June Board Notebook

MARKETING
Convention
VIP PROGRAM RESTRUCTURE
VIP is designed to entice sponsors of non-convention attending Beta chapters and
prospective Beta chapters to attend and experience the energy of their state convention.
Attendees were given a backstage pass to convention, along with exclusive meetings
with National Representatives.
Out of 2016-2017 Spark Participants, 4 schools attended convention the following year
(134 students). Sponsors were notified through email, postcards, and social media posts.
Focused on inviting schools who have not attended convention in three years.
FOLLOW UP SURVEY
ranked the following on a scale of 1-5:
VIP Online Registration Process 4.9
VIP Backstage Tour - 4.8
SPONSOR
COMMUNICATIONS
Probability of returning to State Convention next year with students- 4.43
2018 LOGO
ATTENDANCE
ALJR - 5 Total
ALSR - 4 Total
ARJR/SR - 6 Total
FLJR - 5 Total
GAJR - 12 Total
GASR- 6 Total
ILJR-3 Total
INJR/SR - 3 Total
KYJR - 2 Total
KYSR - 3 Total
LAJR - 1 Total
LASR - 2 Total
MOSR - 1 Total
MSJR - 1 Total
MSSR - 2 Total
NCJR - 4 Total
SCJR - 5 Total
TNJR - 18 Total
WVJR/SR - 2 Total
“Thank you for the awesome tour! I had no idea what all was involved with Jr. Beta, being this is the first year for our School. It opened my eyes to many awesome
things our students can be involved in, and I am excited about the upcoming school year.”
“I was very impressed with the hospitality provided at the VIP experience. I was excited to learn of some new and upcoming opportunities for younger students in
the near future. I enjoyed learning some behind the scenes information.”
“Attending VIP Beta really did bring to life what Beta Club is about to both the sponsors and the members. Thank you so much for the opportunity!”