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Markets, Facts, Figures! Market Analysis 2018

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14 Sales and consumption<br />

Grocery retailers (including specialist retailers)<br />

Top 5 frequency boosts<br />

Number of shopping trips in mill.<br />

Fruit / vegetables<br />

Meat / sausage products<br />

Bread / bakery products<br />

confectionery<br />

Dairy products fresh/white line<br />

2,289<br />

2,500<br />

3,070<br />

2,925<br />

3,479<br />

Source: GfK Consumer Scan, Jan - Oct. 2017<br />

The meat market in Germany<br />

Change in demand in 2016 compared to the previous year, in per cent<br />

Beef<br />

+ 0.4<br />

+ 2.5<br />

+ 2.9<br />

Pork<br />

- 4.3<br />

- 3.4<br />

+ 0.9<br />

Beef / pork mixed<br />

- 1.8<br />

- 0.7<br />

+ 1.1<br />

Meat / sausage<br />

products<br />

- 0.6<br />

- 0.2<br />

- 0.8<br />

Poultry<br />

+ 0.9<br />

+ 0.7<br />

+ 1.6<br />

Quantity Price Value<br />

Source: AMI-<strong>Analysis</strong> based on GfK household panels; DFV

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