J Magazine Spring 2018
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J MAGAZINE SURVEY // THE JACKSONVILLE LANDING<br />
How satisfied are you<br />
with The Landing being<br />
a symbol of Downtown?<br />
VERY SATISFIED<br />
17.8%<br />
What is the best use<br />
for The LANDING SITE?<br />
29.5%<br />
24.4%<br />
16.3%<br />
6.9%<br />
6.6%<br />
6.4%<br />
4.8%<br />
3.8%<br />
1.3%<br />
SOMEWHAT<br />
SATISFIED<br />
33.1%<br />
SOMEWHAT<br />
DISSATISFIED<br />
22.7%<br />
VERY DISSATISFIED<br />
21.7%<br />
NO ANSWER<br />
4.8%<br />
Mixed Use<br />
RESTAURANTS<br />
& BARS<br />
LEAVE IT<br />
AS IT IS<br />
SOMETHING<br />
ELSE<br />
PARK<br />
RETAIL<br />
STORES<br />
DON’T KNOW/<br />
NO ANSWER<br />
MARINA<br />
APARTMENTS<br />
THE MOST COMMON WORD(S) USED TO<br />
DESCRIBE THE JACKSONVILLE LANDING:<br />
BORING/USELESS<br />
66.7%<br />
OF PEOPLE WHO LIVE<br />
DOWNTOWN AND<br />
HAVE VISITED THE<br />
LANDING FOUND<br />
IT TO BE “VERY<br />
UNENJOYABLE”<br />
HOW OFTEN In the PAST<br />
YEAR DID YOU VISIT THE<br />
JACKSONVILLE LANDING?<br />
7.1%<br />
ABOUT<br />
ONCE A<br />
MONTH<br />
2.1%<br />
WEEKLY<br />
1%<br />
DAILY<br />
42.6%<br />
OF PEOPLE BETWEEN<br />
35-46 BELIEVE THAT<br />
RESTAURANTS &<br />
BARS WOULD BE<br />
THE BEST USE FOR<br />
THE LANDING<br />
44%<br />
NEVER<br />
46%<br />
Of PEOPLE aged<br />
45-54 SAID THAT<br />
“safety” would<br />
need to improve<br />
if they were to<br />
visit The Landing<br />
45%<br />
A COUPLE<br />
OF TIMES<br />
A YEAR<br />
.8%<br />
NO ANSWER<br />
ABOUT THIS SURVEY:<br />
411 people in Duval County were<br />
surveyed in January <strong>2018</strong>. The<br />
survey was sponsored and funded<br />
by J <strong>Magazine</strong> & The Florida Times-<br />
Union and was conducted by the<br />
Public Opinion Research Lab at the<br />
University of North Florida.<br />
SPRING <strong>2018</strong> | J MAGAZINE 27
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