2018 Global Beer Industry Trends
Welcome to Pretzel’s 2018 Global Beer Category Trends. Beer making is one of the oldest rituals and based on volume the most popular alcoholic beverage on the planet. Yet, global beer consumption is on decline and big beer struggles to excite consumers.
Welcome to Pretzel’s 2018 Global Beer Category Trends. Beer making is one of the oldest rituals and based on volume the most popular alcoholic beverage on the planet. Yet, global beer consumption is on decline and big beer struggles to excite consumers.
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Pretzel Agency | 18<br />
Food & Beverage <strong>Trends</strong><br />
Taproom Breweries<br />
Bigger craft breweries are investing in their<br />
legacy and credentials by opening doors to<br />
local communities; establishing bars, concerts<br />
and community events venues right at the<br />
brewery sites.<br />
What is in it for the breweries? Building a loyal<br />
customer circle and spreading positive WOM.<br />
#WhiteFrontierTapRoomBrewery<br />
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