2018 Global Beer Industry Trends
Welcome to Pretzel’s 2018 Global Beer Category Trends. Beer making is one of the oldest rituals and based on volume the most popular alcoholic beverage on the planet. Yet, global beer consumption is on decline and big beer struggles to excite consumers.
Welcome to Pretzel’s 2018 Global Beer Category Trends. Beer making is one of the oldest rituals and based on volume the most popular alcoholic beverage on the planet. Yet, global beer consumption is on decline and big beer struggles to excite consumers.
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Pretzel Agency | 18<br />
Food & Beverage <strong>Trends</strong><br />
<strong>Beer</strong> tales<br />
<strong>Beer</strong> cocktails are hot topic every summer and<br />
there is more than a handful of beer mixes<br />
available on the shelf's resembling alcopops.<br />
There is however a new trend commencing in<br />
high-end cocktail bars using craft beer instead of<br />
soda. What are the benefits? Completely natural,<br />
low sugar and calorie mixed beverages that suit<br />
‘real-men’.<br />
#Amaro Spike #Michellada #<strong>Beer</strong>ita<br />
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